This document outlines a business plan for introducing sugarcane juice in tetra packs. It includes sections on product description, brand name, logo, market research on the lack of competitors and opportunity. It discusses the target market as those seeking energy like workers and students. It provides details on the required investment, price strategy to be competitive with juices, distribution strategy partnering with distributors, and media promotion plan. Break even analysis estimates costs and projected sales to break even within 8 months. It also discusses using sugarcane waste to make eco-friendly paper.