The document discusses trends in online search and local business advertising. It notes that over half of consumers search online before shopping in-store, but many small local businesses still lack websites. It then outlines features of the EZlocal platform that help local businesses promote themselves online, including a localized homepage, featured listings, business profiles, tracking online reputation, and increased search engine visibility. EZlocal allows businesses to easily promote themselves, manage their online presence, and be seen by more online and local search users.

2. Online Search Today

3. • Online Search Today 34% of consumers shop online before they ever get to the store. WHAT ARE THE TRENDS? More than 55% of an estimated 15 million local businesses in the US do not have a website. Over 64% of people who are looking for information, use search engines.

4. • Online Search Today 82% of local searches contacted a local business 60% making a purchase. WHAT ARE THE TRENDS? Some 93% of local search conversions take place offline. By 2011, small companies are expected to spend $26 billion on Internet classifieds. US online shoppers will double to 132 million in the next five years.

5. • Online Search Today The Shift from Yellow Pages to Online Search An average full-page Yellow Page ad costs $2,000/month

6. • Online Search Today The Shift from Yellow Pages to Online Search Manhattan, New York 1-in: $2,500 FP: $92,000 Manhattan, Kansas 1-in: $252 FP: $11,200

7. • Online Search Today 1) Ease of Use 3 Secrets Why Search Engines Beat Yellow Pages in Local Advertising 2) Differentiation 3) Broad Exposure

8. • Online Search Today Online Advertising is also: Flexible and Dynamic • No Distribution Costs • No Mailing • No Printing More Affordable

9. EZlocal.com

10. • EZlocal.com WHAT’S SPECIAL ABOUT Localized Homepage Local Feeds • Jobs • News • Events • Weather ?

11. • EZlocal.com PERKS Featured Listing • 66% believe that a larger display ad indicates a more established business • 81% of online browsers start at the beginning of the search results when they don’t have a business name in mind.

12. Enhanced Business Profile Options • Detailed Business Description with Products and Services • Store Hours • Link to Business Email • Company Logo • Up to 10 Store Photos • EZlocal.com PERKS

13. • EZlocal.com 1) Promote Your Business on the Web in Minutes • Printable coupons • Detailed business information • Add photos to personalize it

14. • EZlocal.com 2) Track What's Being Said About Your Business • Manage, monitor, and control your business’ online reputation including contact information and reviews written about your company • Social environments which allow customers and business owners to interact

15. 3) Be More Visible in Search Engine Results Every element added to the EZlocal business listing increases placement and visibility in search engine rankings • EZlocal.com

16. • EZlocal.com 4) Search Engine Submission Content is Disseminated to THOUSANDS of Websites and Local Applications

17. Example Search Results

18. Las Vegas Wedding Photography by Loviey

19. A Floral Boutique

20. Authority Heating & Air Conditioning

22. DFW Frame & Alignment

24. 1) Ease of Use 2) Differentiation 3) Broad Exposure Online Search Today EZlocal.com 1) Localized Homepage and Local Feeds 2) Featured Listing 3) Enhanced Business Profile Options 4) Promote Your Business Online 5) See and Respond to What’s Being Said 6) Search Engine Submission and Visibility An Overview of EZlocal