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Uber
- 3. $4.9 billion in funding Most recent round for debt financing $18.2 billion valuation (Forbes) FINANCIAL INFO
- 4. Founded in 2009 as UberCab Mobile app released in 2010 International expansion Funding New services HISTORY
- 5. UberCARGO Piloted in Hong Kong The future of Uber’s expansion WHAT’S HOT
- 6. Local network effect Attacks problems with taxis Promotions City by city expansion Disruptive SECRET SAUCE
- 7. Sydney hostage crisis $145-185 Need for situational awareness Quick response Learning experience SURGE PRICING
- 9. Success! Manage fine line of public relations Continue to expand Develop creative services PREDICTION
Editor's Notes
- Sydney hostage crisis on December 15 Surge pricing encourages more drivers to go to area Requires human interaction to react responsibly Uber began offering free rides, offered refunds to those that paid high prices Unforeseen challenges Even after apology, prompted much public backlash, boycotts
- Uber has sabotaged these companies by ordering fake cars