- Airbnb is an online marketplace and hospitality service brokerage company based in San Francisco that allows members to arrange or offer short-term lodging and tourism experiences. It acts as a broker receiving commissions from bookings but does not own any real estate listings.
- The company was founded in 2008 when the founders rented out air mattresses in their apartment as a bed and breakfast to earn money.
- Airbnb allows hosts to offer lodging and activities to guests who can search listings and book using the online platform. Both hosts and guests can leave reviews of their experiences.
This document provides background information on Airbnb and discusses the communications problem it faced in 2014. It summarizes that Airbnb was relatively unknown in the US compared to competitors and faced misperceptions that it was only for couch surfing and raised safety/security concerns about staying with strangers. To address this, Airbnb launched its "Never a Stranger" campaign in 2015 to build trust by showing the benefits of meeting new people through home sharing. The campaign successfully increased brand awareness, website traffic, and business for Airbnb.
This document provides a case study of how Emarsys helped Airbnb launch in the Southeast Asia market. Airbnb needed help defining an omnichannel customer experience and marketing strategy. Emarsys developed a strategy using CRM ads to reach relevant audiences, product recommendations to increase cross-selling, and omnichannel marketing automation to maximize reach across devices and touchpoints. Tactics included retention-focused ad campaigns, lookalike audiences, personalized recommendations in emails and apps, and abandoned cart campaigns. The evaluation measured metrics like revenue, ROAS, funnels, CTRs, and increased conversions from one-time purchases to show the strategy's success.
This document discusses Airbnb as an example of a niche market that has expanded significantly. It analyzes Airbnb's marketing strategies that have enabled this growth, including targeting customers seeking authentic experiences, using hashtags and video in campaigns, personalizing search results, and integrating additional travel services. The document also notes challenges like negative press over tax avoidance issues.
Airbnb is an online marketplace that connects people looking to rent their homes with travelers seeking accommodations. Hosts list their available spaces and set prices, while travelers can browse listings, refine searches, and book accommodations. Both hosts and guests benefit from Airbnb's large network and customer-friendly features that aim to build trust, including public profiles, reviews, and a host guarantee of up to $1 million. However, risks remain such as potential property damage or lack of refunds for travelers.
Most companies want to adopt social media in their marketing strategy, but have doubts about how it adds to their targets. This slideshow showcases 10 proven social media approaches.
Insights Presentation: ad:tech New DelhiTribal Fusion
Tribal Fusion is an online advertising provider founded in 2001 that employs over 450 people worldwide. It uses advanced contextualization technology to analyze audience data from its premium publisher network and third-party partners to build in-depth profiles of audiences. These insights can then be used to plan targeted online ad campaigns that more effectively reach and engage audiences. Tribal Fusion's insights services provide marketers with a deeper understanding of their customers to improve performance, extend audiences, and optimize spending.
Airbnb - Mission, Culture, Values, USP, Competitors, Constraints before Adoption of Technology, Technological Innovations, Business Value, Value Proposition, SWOT
This document provides background information on Airbnb and discusses the communications problem it faced in 2014. It summarizes that Airbnb was relatively unknown in the US compared to competitors and faced misperceptions that it was only for couch surfing and raised safety/security concerns about staying with strangers. To address this, Airbnb launched its "Never a Stranger" campaign in 2015 to build trust by showing the benefits of meeting new people through home sharing. The campaign successfully increased brand awareness, website traffic, and business for Airbnb.
This document provides a case study of how Emarsys helped Airbnb launch in the Southeast Asia market. Airbnb needed help defining an omnichannel customer experience and marketing strategy. Emarsys developed a strategy using CRM ads to reach relevant audiences, product recommendations to increase cross-selling, and omnichannel marketing automation to maximize reach across devices and touchpoints. Tactics included retention-focused ad campaigns, lookalike audiences, personalized recommendations in emails and apps, and abandoned cart campaigns. The evaluation measured metrics like revenue, ROAS, funnels, CTRs, and increased conversions from one-time purchases to show the strategy's success.
This document discusses Airbnb as an example of a niche market that has expanded significantly. It analyzes Airbnb's marketing strategies that have enabled this growth, including targeting customers seeking authentic experiences, using hashtags and video in campaigns, personalizing search results, and integrating additional travel services. The document also notes challenges like negative press over tax avoidance issues.
Airbnb is an online marketplace that connects people looking to rent their homes with travelers seeking accommodations. Hosts list their available spaces and set prices, while travelers can browse listings, refine searches, and book accommodations. Both hosts and guests benefit from Airbnb's large network and customer-friendly features that aim to build trust, including public profiles, reviews, and a host guarantee of up to $1 million. However, risks remain such as potential property damage or lack of refunds for travelers.
Most companies want to adopt social media in their marketing strategy, but have doubts about how it adds to their targets. This slideshow showcases 10 proven social media approaches.
Insights Presentation: ad:tech New DelhiTribal Fusion
Tribal Fusion is an online advertising provider founded in 2001 that employs over 450 people worldwide. It uses advanced contextualization technology to analyze audience data from its premium publisher network and third-party partners to build in-depth profiles of audiences. These insights can then be used to plan targeted online ad campaigns that more effectively reach and engage audiences. Tribal Fusion's insights services provide marketers with a deeper understanding of their customers to improve performance, extend audiences, and optimize spending.
Airbnb - Mission, Culture, Values, USP, Competitors, Constraints before Adoption of Technology, Technological Innovations, Business Value, Value Proposition, SWOT
The document discusses Airbnb's rebranding efforts over time from its founding in 2008 to becoming a global brand. It describes the evolution of Airbnb's logo designs and marketing strategies to expand internationally, diversify its services beyond home-sharing, build trust among users, and differentiate itself in the market. Airbnb's rebranding aimed to position itself as a comprehensive travel platform and community while maintaining its focus on local experiences and storytelling.
1. The rise of the sharing economy has led to new business models like Airbnb that connect people with underutilized assets. Airbnb started as a platform for people to rent out spare rooms and has grown to include full homes in cities worldwide.
2. Airbnb's success comes from enabling trust between hosts and guests. It emphasizes community reviews and only charges guests after checkout to encourage comfort. Airbnb takes a percentage of each transaction while providing insurance and a simple listing process for hosts.
3. Airbnb indicates a shift in tourism toward more personalized, local experiences. By integrating hosts' tips on attractions and culture, Airbnb aims to move beyond basic accommodations and offer an
Content marketing and Essentials for Travel Industry.Aslıhan Gül
Content Marketing is increasingly used by tourism and travel industry. Here are the best examples of how companies succeed in implementing it and positive effects on their ROI.
2. Strategic Issues Analysis (Internal and External) Using the releva.pdfaggarwalenterprises1
2. Strategic Issues Analysis (Internal and External) Using the relevant analytical tools, conduct
an analysis of both the internal and external environment as presented in the case. - Relevant
analytical tools can include PESTEL, SWOT, Stakeholder mapping, Porter's Competitive Forces
Analysis, BCG matrix, strategic capabilities, strategic resource, positioning analysis, etc.
"Nothing is a transaction. Everything is a transformation" (Chesky as cited in Ive, 2015). We are
living in a world which is powered, to a large extent, by a shared economy. To view business as
usual will no longer work. Airbnb's success story, what it has done and achieved, is not just a
celebration of creativity - it is the very definition of game-changer. Company overview Avid
travellers will know Airbnb, an online lodging rental platform. People can become a host on
Airbnb by listing their spare rooms while travellers can search for their holiday locations and
ideal accommodation. Brian Chesky and Joe Gebbia, both graduates of Rhode Island School of
Design, founded AirbedandBreadfast in 2007 to rent out air mattresses and provide breakfast
options in their apartment to visitors attending a design conference in San Francisco. They did so
to pay for their own rental fees. The idea was to offer visitors a way to save some money by not
having to pay prices charged by hotels. A concept totally unheard of in those days, they only
managed to interest three guests. In 2008, they were joined by Nathan Blecharczyk, a computer
engineer trained in Harvard who was also Gebbia's roommate before Chesky. Their initial
intention was to target visitors at large-scale events and conventions, where hotel rooms were
expensive and alternative accommodation was scarce. This effort produced a few thousand
listings in 67 countries. Advertising on Facebook together with email campaigns worked well
during the events. However, revenue dropped to a paltry sum at other times. In 2009, upon
advice from Paul Graham, Founder of start-up incubator Y Combinator, Chesky and Gebbia
went to New York City to gather feedback and learn from their successful hosts. After the visit,
they revamped the website based on the experiences of these hosts and high-quality photographs
of the apartments were added. This was in sharp contrast to the less professional-looking
photographs common on websites such as HomeAway and TripAdvisor. They changed the
company name from Airbedandbreakfast to Airbnb in 2010. The site's offerings were extended
to include the rental of a variety of properties such as entire homes and apartments, private
rooms, castles, boats, manors, treehouses, tipis, igloos and even islands. Business grew steadily
and by 2011, Airbnb raised more than USD 7.2 million and acquired several of its competitors -
Accoleo in 2011 and CrashPadder in 2012. In addition, the company acquired travel guides
NabeWise and Localmind in 2012 which allowed it to provide localised information on various
destinations. By .
Airbnb has run several successful social media marketing campaigns in recent years:
1) The #WeAreHere campaign live streamed films from 6 cities on 5 continents over 24 hours on Facebook to promote their new app, resulting in over 6 million global participants in the first 24 hours and increases in brand recall and favorability.
2) The #OneLessStranger campaign gifted $1 million to customers to perform acts of kindness and share their experiences on social media to connect strangers, generating over 3 million engagements in 3 weeks.
3) The #WeAccept Super Bowl ad promoting acceptance of refugees was viewed 19 million times and shared over 100,000 times, becoming the #1 used hashtag during
Airbnb is an American based online marketplace company that connects travellers with the local inhabitants of a place who wants to rent their property to earn money. Airbnb provides services to the travellers so that they can get an affordable place and they get a chance to know the local residents of the place.
Read our full Bog : https://www.appsrhino.com/how-airbnb-work-business-model-and-revenue-model/
Airbnb is an online marketplace that connects people who want to list space in their homes to travelers looking for accommodations. It began in 2007 as a way for hosts to rent out air mattresses in their homes. Over time, it grew into a global platform focused on enabling a sense of belonging through travel. Airbnb redefined its mission in 2014 to focus on cultural experiences beyond just accommodations. It launched new services like Experiences and Places to help travelers immerse themselves in local cultures through activities and destinations recommended by hosts. Airbnb's brand is centered around the concepts of belonging, adventure, and authenticity to fulfill people's basic need for connection and create memorable cultural experiences outside the standard tourism model.
Airbnb proposes marketing initiatives at airports to target "Thinkers", people who value intellectual pursuits. This includes interactive screens providing Airbnb information and experiences at destinations. Temporary pop-up locations in airport lounges called "Airbnb Concierges" could provide application tutorials and information, allowing access for less tech-savvy travelers. The goals are to increase Airbnb customers and usage among Thinkers through in-person interactions at airports during travel seasons.
This presentation describes the components of canvas business model of Airbnb. You can find out it's business model clearly with this presentation.
I hope it helps you.
Strategic Management document for Airbnb submitted by Group 3.
Airbnb's vision is to create a world where people can belong anywhere. Their mission is to help people live in places instead of just traveling to them. A PESTLE analysis identifies political, economic, social, technological, legal and environmental factors impacting Airbnb. Competitors include HomeAway, FlipKey, and OneFineStay. Airbnb follows a holacratic structure and offers affiliate programs. Recommendations include adding transportation and tour packages to develop new product lines that match customer needs.
- Airbnb began in 2008 when two hosts rented out air mattresses in their loft. It has since grown exponentially with over 1.5 million listings globally.
- Despite growth, research shows daily user traffic has plateaued. The document analyzes why through surveys finding most see Airbnb as a hotel substitute rather than a unique experience.
- To address this, the document recommends segmenting Airbnb's offerings into three categories (AirHome, AirSuites, CrashNight) to better target different user groups and change perceptions. This mirrors Uber's successful segmentation strategy.
Airbnb is an online platform that allows people to rent short-term accommodation. A disruptor of the travel and tourism space, there are many lessons for entrepreneurs and startups
1. Believe in your idea
2. Focus on customer experience
3. Get right mentors onboard
4. Identify the company's true mission
The document provides a PESTLE analysis of Airbnb, describing the political, economic, social, technological, legal and environmental factors affecting the company. It also outlines Airbnb's vision, mission, competitors using Porter's Five Forces model, product lines, growth strategy and organizational structure. Airbnb has experienced strong growth but also increasing losses as it spends heavily on expansion. Recommendations include developing new service offerings like transportation and tours to complement home rentals.
This document discusses Airbnb and its impact on the hotel industry. It begins by defining the sharing economy and how Airbnb fits within that trend. It then summarizes Airbnb's business model, rapid growth, and key reasons for its success, which include meeting consumer needs for value, personalization, and empowerment. The document also outlines some of the challenges Airbnb faces, such as regulation and competition from sites focused on luxury rentals, family travel, or hotel services. In conclusion, while Airbnb is disruptive to the hotel industry, hotels are working to address consumer trends and fight back with enhanced loyalty programs and personalized offers.
This summarizes an analysis document about Airbnb. It discusses Airbnb's history and business model, including how it operates as an online marketplace for short-term housing rentals. It then identifies regaining consumer trust as a key problem for Airbnb to address after some negative incidents were publicized. Potential opportunities for Airbnb to solve this problem include making it easier for hosts to reject renters, providing insurance for hosts, and improving screening of hosts and renters. Finally, it proposes two alternatives to a campaign to regain consumer trust - one featuring NFL celebrity Peyton Manning and another called "Meet Your Neighbor" aimed at Denver NFL fans.
Airbnb, the online marketplace for short-term renters and hosts around the world, has placed its global creative advertising business in review. Incumbent TBWA\Chiat\Day will not participate.
“As a global hospitality company at a pivotal moment in our trajectory, we are seeking a partner agency that takes us closer to unlocking the creativity of our community, in which content and product are inextricably linked. We are engaged in a global pitch, inviting the participation of a handful of diverse agencies to identify this new partner that will help us achieve our next phase of phenomenal growth.”
Airbnb conducted a PESTLE analysis to understand the political, economic, social, technological, legal and environmental factors impacting their business. Politically, they must ensure hosts comply with housing laws. Economically, Airbnb benefits hosts and cities by offering cheaper accommodations than hotels. Socially, guests share experiences on social media which helps Airbnb grow through word-of-mouth. Technologically, Airbnb relies heavily on their app and website to operate. Legally, hosts must agree to terms ensuring compliance with regulations. Environmentally, studies show Airbnb has a smaller carbon footprint than hotels.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
The document discusses Airbnb's rebranding efforts over time from its founding in 2008 to becoming a global brand. It describes the evolution of Airbnb's logo designs and marketing strategies to expand internationally, diversify its services beyond home-sharing, build trust among users, and differentiate itself in the market. Airbnb's rebranding aimed to position itself as a comprehensive travel platform and community while maintaining its focus on local experiences and storytelling.
1. The rise of the sharing economy has led to new business models like Airbnb that connect people with underutilized assets. Airbnb started as a platform for people to rent out spare rooms and has grown to include full homes in cities worldwide.
2. Airbnb's success comes from enabling trust between hosts and guests. It emphasizes community reviews and only charges guests after checkout to encourage comfort. Airbnb takes a percentage of each transaction while providing insurance and a simple listing process for hosts.
3. Airbnb indicates a shift in tourism toward more personalized, local experiences. By integrating hosts' tips on attractions and culture, Airbnb aims to move beyond basic accommodations and offer an
Content marketing and Essentials for Travel Industry.Aslıhan Gül
Content Marketing is increasingly used by tourism and travel industry. Here are the best examples of how companies succeed in implementing it and positive effects on their ROI.
2. Strategic Issues Analysis (Internal and External) Using the releva.pdfaggarwalenterprises1
2. Strategic Issues Analysis (Internal and External) Using the relevant analytical tools, conduct
an analysis of both the internal and external environment as presented in the case. - Relevant
analytical tools can include PESTEL, SWOT, Stakeholder mapping, Porter's Competitive Forces
Analysis, BCG matrix, strategic capabilities, strategic resource, positioning analysis, etc.
"Nothing is a transaction. Everything is a transformation" (Chesky as cited in Ive, 2015). We are
living in a world which is powered, to a large extent, by a shared economy. To view business as
usual will no longer work. Airbnb's success story, what it has done and achieved, is not just a
celebration of creativity - it is the very definition of game-changer. Company overview Avid
travellers will know Airbnb, an online lodging rental platform. People can become a host on
Airbnb by listing their spare rooms while travellers can search for their holiday locations and
ideal accommodation. Brian Chesky and Joe Gebbia, both graduates of Rhode Island School of
Design, founded AirbedandBreadfast in 2007 to rent out air mattresses and provide breakfast
options in their apartment to visitors attending a design conference in San Francisco. They did so
to pay for their own rental fees. The idea was to offer visitors a way to save some money by not
having to pay prices charged by hotels. A concept totally unheard of in those days, they only
managed to interest three guests. In 2008, they were joined by Nathan Blecharczyk, a computer
engineer trained in Harvard who was also Gebbia's roommate before Chesky. Their initial
intention was to target visitors at large-scale events and conventions, where hotel rooms were
expensive and alternative accommodation was scarce. This effort produced a few thousand
listings in 67 countries. Advertising on Facebook together with email campaigns worked well
during the events. However, revenue dropped to a paltry sum at other times. In 2009, upon
advice from Paul Graham, Founder of start-up incubator Y Combinator, Chesky and Gebbia
went to New York City to gather feedback and learn from their successful hosts. After the visit,
they revamped the website based on the experiences of these hosts and high-quality photographs
of the apartments were added. This was in sharp contrast to the less professional-looking
photographs common on websites such as HomeAway and TripAdvisor. They changed the
company name from Airbedandbreakfast to Airbnb in 2010. The site's offerings were extended
to include the rental of a variety of properties such as entire homes and apartments, private
rooms, castles, boats, manors, treehouses, tipis, igloos and even islands. Business grew steadily
and by 2011, Airbnb raised more than USD 7.2 million and acquired several of its competitors -
Accoleo in 2011 and CrashPadder in 2012. In addition, the company acquired travel guides
NabeWise and Localmind in 2012 which allowed it to provide localised information on various
destinations. By .
Airbnb has run several successful social media marketing campaigns in recent years:
1) The #WeAreHere campaign live streamed films from 6 cities on 5 continents over 24 hours on Facebook to promote their new app, resulting in over 6 million global participants in the first 24 hours and increases in brand recall and favorability.
2) The #OneLessStranger campaign gifted $1 million to customers to perform acts of kindness and share their experiences on social media to connect strangers, generating over 3 million engagements in 3 weeks.
3) The #WeAccept Super Bowl ad promoting acceptance of refugees was viewed 19 million times and shared over 100,000 times, becoming the #1 used hashtag during
Airbnb is an American based online marketplace company that connects travellers with the local inhabitants of a place who wants to rent their property to earn money. Airbnb provides services to the travellers so that they can get an affordable place and they get a chance to know the local residents of the place.
Read our full Bog : https://www.appsrhino.com/how-airbnb-work-business-model-and-revenue-model/
Airbnb is an online marketplace that connects people who want to list space in their homes to travelers looking for accommodations. It began in 2007 as a way for hosts to rent out air mattresses in their homes. Over time, it grew into a global platform focused on enabling a sense of belonging through travel. Airbnb redefined its mission in 2014 to focus on cultural experiences beyond just accommodations. It launched new services like Experiences and Places to help travelers immerse themselves in local cultures through activities and destinations recommended by hosts. Airbnb's brand is centered around the concepts of belonging, adventure, and authenticity to fulfill people's basic need for connection and create memorable cultural experiences outside the standard tourism model.
Airbnb proposes marketing initiatives at airports to target "Thinkers", people who value intellectual pursuits. This includes interactive screens providing Airbnb information and experiences at destinations. Temporary pop-up locations in airport lounges called "Airbnb Concierges" could provide application tutorials and information, allowing access for less tech-savvy travelers. The goals are to increase Airbnb customers and usage among Thinkers through in-person interactions at airports during travel seasons.
This presentation describes the components of canvas business model of Airbnb. You can find out it's business model clearly with this presentation.
I hope it helps you.
Strategic Management document for Airbnb submitted by Group 3.
Airbnb's vision is to create a world where people can belong anywhere. Their mission is to help people live in places instead of just traveling to them. A PESTLE analysis identifies political, economic, social, technological, legal and environmental factors impacting Airbnb. Competitors include HomeAway, FlipKey, and OneFineStay. Airbnb follows a holacratic structure and offers affiliate programs. Recommendations include adding transportation and tour packages to develop new product lines that match customer needs.
- Airbnb began in 2008 when two hosts rented out air mattresses in their loft. It has since grown exponentially with over 1.5 million listings globally.
- Despite growth, research shows daily user traffic has plateaued. The document analyzes why through surveys finding most see Airbnb as a hotel substitute rather than a unique experience.
- To address this, the document recommends segmenting Airbnb's offerings into three categories (AirHome, AirSuites, CrashNight) to better target different user groups and change perceptions. This mirrors Uber's successful segmentation strategy.
Airbnb is an online platform that allows people to rent short-term accommodation. A disruptor of the travel and tourism space, there are many lessons for entrepreneurs and startups
1. Believe in your idea
2. Focus on customer experience
3. Get right mentors onboard
4. Identify the company's true mission
The document provides a PESTLE analysis of Airbnb, describing the political, economic, social, technological, legal and environmental factors affecting the company. It also outlines Airbnb's vision, mission, competitors using Porter's Five Forces model, product lines, growth strategy and organizational structure. Airbnb has experienced strong growth but also increasing losses as it spends heavily on expansion. Recommendations include developing new service offerings like transportation and tours to complement home rentals.
This document discusses Airbnb and its impact on the hotel industry. It begins by defining the sharing economy and how Airbnb fits within that trend. It then summarizes Airbnb's business model, rapid growth, and key reasons for its success, which include meeting consumer needs for value, personalization, and empowerment. The document also outlines some of the challenges Airbnb faces, such as regulation and competition from sites focused on luxury rentals, family travel, or hotel services. In conclusion, while Airbnb is disruptive to the hotel industry, hotels are working to address consumer trends and fight back with enhanced loyalty programs and personalized offers.
This summarizes an analysis document about Airbnb. It discusses Airbnb's history and business model, including how it operates as an online marketplace for short-term housing rentals. It then identifies regaining consumer trust as a key problem for Airbnb to address after some negative incidents were publicized. Potential opportunities for Airbnb to solve this problem include making it easier for hosts to reject renters, providing insurance for hosts, and improving screening of hosts and renters. Finally, it proposes two alternatives to a campaign to regain consumer trust - one featuring NFL celebrity Peyton Manning and another called "Meet Your Neighbor" aimed at Denver NFL fans.
Airbnb, the online marketplace for short-term renters and hosts around the world, has placed its global creative advertising business in review. Incumbent TBWA\Chiat\Day will not participate.
“As a global hospitality company at a pivotal moment in our trajectory, we are seeking a partner agency that takes us closer to unlocking the creativity of our community, in which content and product are inextricably linked. We are engaged in a global pitch, inviting the participation of a handful of diverse agencies to identify this new partner that will help us achieve our next phase of phenomenal growth.”
Airbnb conducted a PESTLE analysis to understand the political, economic, social, technological, legal and environmental factors impacting their business. Politically, they must ensure hosts comply with housing laws. Economically, Airbnb benefits hosts and cities by offering cheaper accommodations than hotels. Socially, guests share experiences on social media which helps Airbnb grow through word-of-mouth. Technologically, Airbnb relies heavily on their app and website to operate. Legally, hosts must agree to terms ensuring compliance with regulations. Environmentally, studies show Airbnb has a smaller carbon footprint than hotels.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
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This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
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This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
2. ABOUT THE COMPANY
2ADD A FOOTER
• Airbnb, Inc, is an American online marketplace and hospitality service brokerage
company based in San Francisco, California, United states.
• Members can use the service to arrange or offer lodging, primarily homestays or
tourism experiences.
• The company doesn’t own any kind of real estate listing, nor does it organize any
kind of events, it act as a broker receiving commission from each booking.
• The company was conceived after its founders put an air mattress in their living room
and turned the apartment into a bed and breakfast just to earn a few bucks for their
living.
• Later in August ,2008 the founders (Brian Chesky, Joe Gebbia, Nathan Blecharczyk)
decided to turn it into a business.
3. WHAT EXACTLY IS AIRBNB??
• Airbnb provides a platform for hosts to accommodate
guests with short-term lodging and tourism-related
activities.
• Guests can search for lodging using filters such as lodging
type, dates, location, and price.
• As of mid-2018, guests have the ability to search for
specific types of homes, such as bed and breakfasts,
unique homes, and vacation homes.
• Before booking, users must provide personal and
payment information.[71] Some hosts also require a scan of
government-issued identification before accepting a
reservation.
• Guests have the ability to chat with hosts through a secure
messaging system.
• Hosts and guests have the ability to leave reviews about
the experience.
ADD A FOOTER 3
6. ONLINE CAMPAIGNS HELD BY THE
BRAND
• ‘LIVE THERE’ CAMPAIGN
• WE ACCEPT
• AIRBNB’S EXPERIENCES
6
7. 7
• The purpose behind the campaign is to communicate a new dimension in traveling which has been made possible by
Airbnb. This makes people perceive Airbnb with quality and credibility, and make travelers choose Airbnb than any of
its competitors for the unique experiences and hospitality it provides.
STRATEGY USED:
Airbnb goes with a well-defined goal-oriented strategy to achieve this purpose. In India, Airbnb collaborates with MTV
and creates a contest which instructs its users to post their traveling experiences with Airbnb on social media with the
hashtag #LiveThere. The winners of the contest will get a chance to travel with Bollywood celebrities Radhika Apte,
Anusha Dandekar, Nikhil Chinapa and experience the local culture and flavor of London, Thailand and Milan.
“LIVE THERE”
8. 8
• The campaign created a high level of brand awareness and engagement among its target
audience which in turn lifted 4-point lift in purchase intent in the UK and India, and a 6-
point lift in the purchase intent in Germany and Australia according to a study by Nielsen
Brand Effect, as published by Instagram.
• According to a case study published by Twitter, Airbnb Australia (@airbnb_au) was able to
drive remarkable engagement on Twitter with a view rate 30% higher than the Australian
benchmark across the videos among audiences, while maintaining a cost per view 50%
lower than local benchmarks.
• The campaign also had a high impact on the Indian audience as well. The video of
Radhika Apte and the contest winners, Aftab and Tripti’s experience in London received
4.2M views, 55K reactions and 1.8K shares on Airbnb’s Indian account on Facebook
• Anusha Dandekar’s video with the contest winners in Milan received 4.7M views and 1.5K
shares, while Nikhil Chinapa’s video with the contest winners in Thailand received 1.1M
views and 19K reactions.
RESULTS
9. “WE ACCEPT”
• In 2017, Airbnb responded to accusations
that some of its hosts were discriminating against
guests on the basis of race and gender by
introducing a nondiscrimination policy on their site.
Their ‘We Accept’ campaign was launched to
underpin Airbnb’s long-held values of community-
led and culturally diverse travel.
• Combining simple photography and melancholic
background music, the ad encourages viewers to
reflect on the core message outlined by the bold
typography in the centre of the frame. The result is
powerful and moving.
9
10. 10
• The #WeAccept campaign was Airbnb's 3rd largest driver of Earned Impressions of all-
time at over 87 million. On Twitter, #weaccept was the #1 used advertiser hashtag used
during the Super Bowl, as Airbnb generated over 33k tweets during the first half of the
game, more than any other advertiser, with overwhelmingly positive sentiment. Reactions
to the overall campaign were 85% positive (based on Airbnb internal tracker).
• Our Facebook and Instagram content supporting the campaign was shared over 90,000
times and received over 500k likes. We saw a 13% increase in site visitors (US and
Canada) the week following the super bowl, as well as a 7.2% increase in site visitors (US
and Canada) in the month following the Super Bowl.
• On Facebook specifically, we invested primarily in promoting the 30 second #weaccept
video and targeted all audiences across the political spectrum. The video was ultimately
viewed 19 million times and shared 100,901 times, including 18,600 shares from FB users
from conservative audience segmentation. It stands as our most shared FB video of all
time, and maintained a view rate that was consistently 15% above our benchmark across
all audiences.
• Perhaps most importantly, Airbnb's call to the public to open their homes to displaced
populations resulted in 15.4K total volunteer host signups to date.
RESULTS
11. 11
• With a mission “to create a world where people can belong through healthy travel that is local,
authentic, diverse, inclusive and sustainable,” Airbnb now makes over 5+ million unique spaces
accessible to travelers across 81,000 cities and 191 countries.
• The introduction of Experiences expanded Airbnb’s footprint in the hospitality sector by offering
“unprecedented access to local communities and interests through 15,000+ unique, handcrafted
activities run by hosts across 1,000+ markets around the world.”
“EXPERIENCES”
12. 12
• Today, the #AirbnbExperiences hashtag counts over 20,600
Instagram posts and continues to entice existing and potential
travelers of all kinds to “find adventures nearby or in faraway places.”
• With a contagious sense of curiosity and a foundation of trust
intrinsic to the brand, Airbnb forged ahead with a highly visual launch
new Experiences across social media.
• Elsewhere, Airbnb continues to inspire travelers with a seamless
Experiences strategy that extends across Twitter, Youtube and
Snapchat.
• Though travel lends itself well to a visual channel such as Instagram,
the key takeaway from Airbnb’s ongoing Instagram strategy for
Experiences is to reach potential customers through captivating and
thoughtful content that aims to connect, while leveraging emotional
impact to boost engagement.
RESULTS
15. 15
• AIRBNB.INC started as a small venture for its founders, Brian Chesky and Joe Gebbia, to
earn a few bucks in the expensive city of San Francisco which later turned to a full
fledged business of giving the tourists an experience of staying at home while travelling.
The consumers have played a huge role on the success of this company. They have been
supportive to the company with all of there social media campaigns. After reading about
consumers experience with airbnb its clear that the people like to connect to the different
societies and are open to have an experience of the cultures wherever they are travelling
to. Airbnb helps them connect with the locals who are staying in those places for a very
long time. This way they are able to have a one to one experience of both the cultures.
Airbnb’s campaign experiences have also opened the travelers to not bound them to few
tourist places but to connect to the locals and have an experience of what the place really
holds for them. Its not just bound to some museums or art galleries but to a more wider
areas. Its live there campaign which actually markets “don’t go there, live there”, this way
consumers were able to explore the city or the place they are visiting more closely than
ever.
• The company handles there social media pages with the real time pictures and captions
put up by the consumers themselves. Each and every post of there social media handles
are the experiences of there consumers.
CONCLUSION