This document contains an 8-part agenda for an Airbnb 2020 strategic planning meeting. It includes an executive summary that outlines enhancing customer service, building on their peer-to-peer business model, and expanding revenue growth in the US and emerging countries. Subsequent sections provide an economic overview of the growing business travel industry, details on Airbnb's business model and founders, a SWOT analysis, a 5-year strategic plan focusing on customer service, business travel, and expansion, revenue and cost projections, and a conclusion.

1. “Belong anywhere”
Airbnb 2020

2. I. Executive Summary
II. Economic Overview
III. Company Overview
IV. SWOT Analysis
V. 5 Year Strategic Plan
VI. Revenue and Cost Projections
VII. Conclusion
VIII. Q & A
Agenda

3. I. Executive Summary

4. • Enhance Customer Service
• Build on Current Business Model
• Expand Revenue Growth in U.S & Emerging Countries
• Exponentially Growing Company
• Largest Peer-to-Peer Exchange Service
• Sharing Economy
• Looking to Expand into Business Travel Market
Current Situation
Conclusions
Executive Summary

5. II. Economic Overview

6. • 2014 – Global Business Travel Spending Hit $1.19 trillion
•Business Travel Industry Expanding YOY
•Growth Driven by Emerging Markets
• Rising Hotel Rates
Economic Overview
Summary

7. III. Company Overview- Airbnb

8. • Background: Founded in 2008;
headquartered in San Francisco
• What They Do: Online private
accommodation rental market that has
over 800,000 listings in 33,000 cities and
192 countries
• Global Presence: Twelve satellite
offices in different countries
• Brian Chesky – CEO
• Joe Gebbia - CPO
• Nathan Blecharczyk - CTO
Company Overview- Airbnb
Founders Summary

9. IV. SWOT Analysis

10. ● Changing the Hospitality Industry
● Impact Magnifies as Price Tiers Decrease
● Pricing and Housing Options
● Business Travel Options Have Guaranteed
Amenities (i.e. WiFi)
● Increases in Global Business Travel
Spending
● Integration with Instant Booking
Confirmation
● Larger markets = Ample Room for Growth
● Acquisitions & Partnerships
● Property Damages
● State and Local Laws
● Taxes
● Poor Customer Service
● Top Chain Hotels
● Maintaining Technology and Host
Networking
Strengths Weaknesses
Threats
SWOT Analysis
Opportunities

11. V. 5 Year Strategic Plan

12. Growth Strategies:

13. Strategy 1: Customer Service
• Feedback Program between Host and Guest
• Outsource Customer Phone Service
• Referral Program
• Potential Partnerships
• Transportation Service
• Travel Agent

14. Strategy 2: Airbnb Business

15. Rebrand Homepage Website with Headline “Airbnb Business”
• Web Design Specifically Tailored to Business Owner Needs
• Option that Provides a List of Places Available to Stay on Specific Day
• Top Rated Hosts in Particular Region
Airbnb Business Suggestions:
Strategy 2: Airbnb Business

16. Strategy 3: Expansion in U.S
Luxury - Top 15%
Upscale - Next 15%
Mid-Price - Middle 30%
Economy - Next 20%
Budget - Lowest 20%
Average Daily Revenue
(Major US Cities)

17. Strategy 4: Emerging Markets
Top 15 Business Travel Markets

18. Marketing Strategy

19. • State and Local Laws
• Liability
• Local Government and Debt in China
• Increase in Video Conference Meetings
Potential Risks

20. VI. Revenue & Cost Projections

21. Revenue and Cost Projections

22. VII. Conclusion

23. Timeline

24. VIII. Q & A