powerpoint which contains both of my existing products research & my client research. I talk about specific information about my client & what kind of products which already exist & analysis them.

1. Name: John Greenwood - Rae
*

2. *Video & Website Artefacts -
*Anti smoking adverts –
*https://www.youtube.com/watch?v=CO0qwl5k9R4
*https://www.youtube.com/watch?v=c6Ul9QIfBno
*https://www.youtube.com/watch?v=lKDkDjQHPuA
*NHS weblinks –
*http://www.nhshistory.net/shorthistory.htm
*Healthy Eating Adverts –
*https://www.youtube.com/watch?v=KMiT-tdNKTY
*https://www.youtube.com/watch?v=5T0D_8OwvOk
*Exercising Adverts –
*https://www.youtube.com/watch?v=5Php3wCLh_o
*https://www.youtube.com/watch?v=hbkZrOU1Zag

3. Smoking adverts –
https://www.youtube.com/watch?v=CO0qwl5k9R4 -2 young Thai kids remind adults of how
harmful smoking is by asking them for a light. This makes the adults say no to them & tell
them how bad smoking is for them & that they should stop. The kids give the people they
speak to a brochure asking ‘you worry about me. But why not about yourself?’ followed by a
quote saying reminding yourself is the most effective warning to help you quit smoking,
followed by a hotline number to quit smoking. These people all threw away their cigarettes
when they read this, but KEPT the brochure.
https://www.youtube.com/watch?v=c6Ul9QIfBno - This advert shows what happens when you
are inhaling smoke from a cigarette. It shows how the smoke fills your bloodstream with dirty
toxins, which can spread towards major organs in the body. It also has dialogue which talks
about how this can increase a chance of having a heart attack or stroke.
https://www.youtube.com/watch?v=lKDkDjQHPuA - This advert focuses on a teenager who
decides to follow a crowd, which has about 8 people in it. He is seen to chase this girl & laugh
with her etc. He follows the crowd around, but at the end they all jump off a cliff. He
reaches the edge and see’s what they did. The advert then states that you should think for
yourself and say no to smoking, followed by a non smoking campaign link at the bottom.
These adverts are all very strong to promote smokefree campaigns as they all create emotions
when these actions in the adverts can relate to yourself. As this happens, it has more affect
on the audience which may make them think about quitting.

4. This poster was used in the smokefree campaign
by the NHS. There are multiple posters in the
same design, but have minor differences. This
poster has used a technique to make it stand
out. The text is in negative space to represent
being bold & big. With that, the text itself is
bigger than the rest of the text, & in 2 different
colours. These colours contrast to the black
background, making the viewer look towards
where the text is. The text is also in bold & big
writing to stand out against the empty
background. Using the colours white & red
allows contrast with the background, but also
represents what the text is saying. As the text in
red is talking about smoking is being a serious
assault on your body, it is in red to relate to
what is there. There is also a young man on the
left of the poster with half of his face showing
which has been beaten up. This is to reference
towards the text in red, generating a more
dynamic feeling & understanding. Applying this
affect in the poster means that the viewer will
not only focus on the text, but they will focus on
the image, which can have effects on the viewer.
They contain a small strip of
text at the bottom of the
poster. This is information
about what the poster is about
& representing, who the client
is who created the poster, &
some information to help
persuade any viewers to stop
smoking.

5. This poster was made to help create
awareness for drinking alcohol. The poster
uses dark colours for the negative space
which isn’t being used. They use bright
colours to stand out on this negative space,
and catch the viewer’s attention. The text is
put in bold, white writing so that it stands out
& visibly clear. Doing this allows to create a
dynamic connection between the viewer &
what is on the poster, which could result in
making the viewer have different thoughts on
the matter. There is also a picture of a man
on the floor who looks like he is passed out
from drinking too much alcohol. This also
creates a dynamic connection to the viewer
by suggesting that if they drunk too much
they could be in the same state as this
person. There is a beam of light which is
shining onto his back where he is laying,
which acts like what he has done is important
and will affect him a lot. Underneath the
text, there is a link which is there to provide
information for the viewers so that they can
get a more in-sight onto the matter.
The image contains a lot of negative
space so that what is contained within
the poster, is what will be focused on.
This allows the viewers to see what is
important from the poster, restraining
from what is not important. The
person who is on the floor, is facing
towards the viewer, which is to create
a dynamic connection between the
person on the floor and the audience.
It creates an emotional barrier which
affects the viewers, which will cause
them to think about the matter and
how serious it actually is.

6. This poster is to
promote healthy eating
with the public. The
NHS had campaigns to
try help promote
healthy eating, &
change the diet of
numerous amount of
them here. Having 3
mini posters in one big
poster allows them to
create a more dynamic
feel towards the viewer.
The colours of these
posters are bold and
bright to stand out and
appeal to the viewer.
The poster itself states
3 facts & they are then
placed in different slots
so you can find the
correct information
which is going to affect
you.
There are multiple different options which allow the public to
focus on each one. Using different images & different imagery
size allows them successfully recognise each one. Having bright
colours within the poster creates a dynamic feeling towards the
viewers emotion, as it makes the poster seem as it a good thing
as what is is referencing is a good thing as it is good for you.
There is also big red bold text at the top stating what each
image is featuring within the poster, also giving information to
the reader about what each one is. There is more information at
the bottom of the images including the campaign name so that
there is information more about that poster campaign for the
viewer to look at.

7. The client: NHS
Overview of the client.
Who are they, when did they start, why did they start, what do they do, how are
they funded?
The NHS (National Health Service) is a publicly funded healthcare system for England, being the
largest & the oldest single-payer healthcare system in the world. It is primarily funded through
the general taxation system, which provides healthcare to every legal resident in the United
Kingdom, with more of the services free at the point of use. Some services such as emergency
treatment & treatment of infectious diseases are free for everyone, including visitors. The NHS
was formed in 1948, with the headquarters based in the Richmond House, 79 Whitehall, London.
The NHS started when a century discussion took place, establishing that on the provision of
health services, they needed to meet a long, recognised need. Healthcare appeared at a time
when Britain saw health care as a crucial to one of the ‘Five Giants’, that Beveridge declared
should be slain during post-war reconstruction. The NHS provide all of legal UK residents with
free healthcare. They also provide the majority of healthcare in England, which includes of
primary care, in-patient care, long-term healthcare, ophthalmology & dentistry. All of these
services in practice are free at the point of use, which means legitimately fully registered UK
citizens or legal immigrants can access the services without payment. Vulnerable or low income
groups also gain this eligibility for services which may cost. The NHS are funded my a publicly
funded healthcare system. This means that this form of health care financing is designed to
meet the cost of all or most health care needs from a publicly managed fund. Usually this is
under some sort or form of democratic accountability, with the right of access to which are set
down, in rules, applying to the whole population contributing to the fund, or receiving benefits
from it.

8. The issues:
Your client might advocate on a number of different yet related issues.
What issues your client campaign on?
What are some of the impacts they have managed to achieve?
What are they still hoping to achieve?
My client campaigns on multiple different issues. All of these issues that they tackle are very
serious, but they do it to raise awareness & try create global change for these issues.
Examples such as StopTober, to raise awareness & try help people to stop smoking is one of
their successful campaigns each year. A couple more campaigns such as Road Safety week,
Anti-Bullying week, Alcohol Awareness week & many, many more are tackled with campaigns
to help raise awareness for these issues. Most of the major campaigns that they do usually
have some sort of global advertisement to help raise more awareness for that issue &
potentially gain more people to contribute towards that campaign. This can include from TV
adverts & adverts on video streaming sites, up to adverts featured on the internet, or even
possibilities of celebrities supporting the issue & they advertise the campaign on their social
media they own. Some of the impacts that my client has managed to achieve is that each
campaign has been successful, they manage to help/reach out to hundreds of thousands of
people. They have managed to create & have successful campaigns each year, which leads to
repeating this campaign in the following year, gaining even more of an audience as it was
successful last year, eventually generating a massive success overall for each year. The NHS
are still hoping to achieve their initial aims in their campaigns which will be to bring global
change for that chosen issue.

9. The issues: (continued)
As some people don’t participate in some social issues, this is due to it does not have any
affect to them. The NHS want to make sure that their campaigns are raising awareness
about the chosen social issue, so that the majority of the population who are affected,
can have help, support & even find a potential cure for some issues. The NHS aim to do
certain actions to make more of a difference to multiple amounts of lives. They have
campaigns which you can participate & contribute towards, which is helping to make a
difference. They are trying to bring the public together to create a bigger difference. A
good example would be the NHS change day, which was featured from the 1st of
December 2014 up to Wednesday 11th march 2015. They shared inspiring stories of change
on their website and through social media. The campaign ‘#100daysofchange was created
to build up for the NHS change day in 2015. Their aim for this campaign is to reflect the
diversity of changes that can happen within the NHS & beyond, and show that change will
not just happen on a single day.
Your client might advocate on a number of different yet related issues.
What issues your client campaign on?
What are some of the impacts they have managed to achieve?
What are they still hoping to achieve?

10. Facts and figures:
Use this space to highlight key facts and figures related to your client and the
social issue you are trying to tackle. These could be very useful later on in your
project as you try to raise awareness.
• Numbers for precipitants In the StopTober campaign in 2014 was over 250,000
smokers across England and Wales stubbed out their cigarettes this month for
StopTober, the 28-day stop smoking challenge from PHE. The nation’s biggest
mass quit attempt saw more people than ever helping each other through to
28 days without smoking. 160,000 stopped smoking during StopTober in 2013.
• The latest data from the Office for National Statistics reveals that the number
of smokers in England has hit a record low, with smokers now accounting for
only 18.4% of the population in 2013, a drop of 1.1% compared to 2012. And
according to UCL’s Smoking Toolkit Study, smoking rates are continuing to fall
in 2014. Those who successfully took part in Stoptober and didn’t smoke for 28
days are now 5 times more likely to remain smoke free, contributing to the
growing numbers of non-smokers nationwide.
• 4% of people regularly give blood, and only a third of us have joined the organ
donor register.