Admob: III Mobile Breakfast Presentation

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Admob: III Mobile Breakfast Presentation

  1. 1. Mobile Advertising in Brazil 2009 AdMob, Inc. Confidential & Proprietary
  2. 2. Agenda A lot to cover: •  Intro to AdMob •  Mobile web usage in Brazil •  Lessons from abroad •  Your iPhone strategy •  Case study – Standing out from the pack •  Q&A 2009 AdMob, Inc. Confidential & Proprietary
  3. 3. AdMob Overview •  Founded by Omar Hamoui in 2006 •  Worlds first and leading mobile ad network •  Over 20,000 mobile WAP sites and Applications in the network •  15 billion ad impressions served each month globally •  Developed hundreds of mobile advertising campaigns on brands such as: 2009 AdMob, Inc. Confidential & Proprietary
  4. 4. State of the Mobile Web in Brazil 2009 AdMob, Inc. Confidential & Proprietary
  5. 5. Brazil mobile web usage growing rapidly 2009 AdMob, Inc. Confidential & Proprietary
  6. 6. iPhone driving growth 2009 AdMob, Inc. Confidential & Proprietary
  7. 7. The Tipping Point 2009 AdMob, Inc. Confidential & Proprietary
  8. 8. India: Cheap prepaid mobile web + promotion.... 3 days unlimited: 14 rupees = $.25 USD 30 days unlimited: 98 rupees = $2.00 USD 2009 AdMob, Inc. Confidential & Proprietary
  9. 9. …exponential adoption curve Aircel Unlimited Mobile Web Launch 2009 AdMob, Inc. Confidential & Proprietary
  10. 10. Mexico: Iusacell > TelCel ?! Iusacell offers unlimited data to all subscribers resulting in higher mobile web usage then TelCel with less then 1/20th the subscriber base 2009 AdMob, Inc. Confidential & Proprietary
  11. 11. iPhone iPhone iPhone 2009 AdMob, Inc. Confidential & Proprietary
  12. 12. Brazilian brands targeting iPhone as audience grows
  13. 13. iPhone network overview: Why AdMob? Largest iPhone Ad Network •  iPhone ads run on over 5,000 mobile sites and applications* •  250k unique iPhone and iPod Touch users in Brazil* •  25 million monthly iPhone and iPod Touch ad requests in Brazil* •  AdMob ads reach over 50% of iPhone and iPod Touch users in the world* * January 2010 © 2009 AdMob, Inc. Confidential & Proprietary
  14. 14. Apple App Store dynamics •  Discovery is difficult with >150,000 apps in the App Store •  The majority of app discovery happens through browsing the top ranked applications on a mobile device and only top 50 free and paid apps show on top lists •  Driving significant download volume in a short period of time (1-3 days) is proven to increase rank in the App Store •  Getting ranked is critical to the success of your app and the only way users will download your app in large numbers © 2009 AdMob, Inc. Confidential & Proprietary
  15. 15. Apple great for discovery but competition is fierce
  16. 16. Users most often discover new apps by browsing App Store Survey Question: How do you discover the apps you decide to download? (select all that apply) Responses are from AdMob iPhone network survey asking users how they are finding new apps. Full report at available at metrics.admob.com. © 2009 AdMob, Inc. Confidential & Proprietary
  17. 17. Case Study: Nivea Sun by Pontomobi !"#$%&'()%$&*+,&'%-$*'#$ #./0/1%$(&#.,(2$3&0/$ 4&5/06'7$#.8($3&*,7/$ 8)+/09%,(2$#&$40&3&#/$8$ 3&*,7/$8447,:89&(;$<,#.$ =)>&*$5/$.8)$8($/?#0/3/7@$ 40&6/%%,&(87$0/789&(%.,4$8()$ &'#%#8(),(2$0/%'7#%;$"($7/%%$ #.8($A$)8@%$5/$8:.,/+/)$B$C$ 08(D$,($#./$E08F,7,8($=447/$ =44$G#&0/;!$$ H/&$I8+,/0-$J&'()/0-$ K&(#&3&*,$"(#/08:9+/$ 2009 AdMob, Inc. Confidential & Proprietary

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