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HookMobile.com	  
Core Mobile!!• Consumer	  	  • Phone	  Number	         – A6ri7on	  Rate	  • Hardware	         – A6ri7on	  Rate 	  	  	  
“Hook	  Mobile	  has	  created	  an	      invaluable	  product.	  Allowing	      users	  to	  promote	  your	  apps	  for	...
“Word-­‐of-­‐mouth	  style	      markeEng	  without	  Facebook	      or	  TwiGer….Players	  will	  be	      able	  to	  se...
Mobile Developers!!•      High	  Acquisi7on	  Costs	  •      Low	  Conversion	  Rates	  •      Expensive	  App	  Marke7ng	...
APP GROWTH ENGINE!•    A	  Social	  Invita7on	  Engine	  •    Empowers	  Mobile	  Users	  •    Crowd	  Source	  Marke7ng	 ...
AGE SOLUTION	  •  User	  Crowd	  Source	               •    Gain	  Social	  Intelligence	     Marke7ng	                   ...
VERIFY YOUR USERS!         •    Free	  Phone	  Verifica7on	           •    Verify	  User	  Iden7ty	           •    Create	 ...
SOCIAL INVITATION!•  Invite…	       –  Friends	       –  Family	       –  Colleagues	  •  Sort	  and	  Filter	  Users	  By...
!""+;)G(+$"HS)(A+S*H5+&TUV+P5)+@#$+)S$3)#+#$+Q3#;+;)G(+#QQ+  8=HI+J(*"$=+                                                 ...
PROMOTE!•  Promote	  Social	     Experience	  •  Invite	  Friends	  •  Local	  Gaming	     Experience	  •  Mobile	  Social...
ENGAGE!   •  See	  Who	  Has	  the	  App	     •  Engage	  Them	  Now	     •  Track	  Users	  Across	        PlaYorms	  &	 ...
MEASURE!•  Measure	  	      –  Conversions	      –  Click-­‐through	      –  App	  Installed	  •  Slash	  Acquisi7on	  Cos...
REPEAT!   •  Invite	  Over	  and	  Over	        Again	     •  Invi7ng	  Past	  Degrees	  of	        Network	     •  Go	  V...
HACKATHON PRIZES!•  Sign up today and get AGE for 2012!    – Unlimited Invitations (See Wayne)!•  Share us on Twitter and ...
SHARE & LIKE US!– @HOOK_MOBILE!– http://bit.ly/HMTweet!– http://on.fb.me/AB0Ukl!
Check	  us	  out!	  
AGE POLICY!•  Mobile	  Numbers	  Are	  Public	  Informa7on	     – Telecom	  Act	  of	  1996	  •  AGE	  Requires	  User	  A...
Hook Mobile Living Social Hackathon MoDevUX 2012
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Hook Mobile Living Social Hackathon MoDevUX 2012

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Hook Mobile's App Growth Engine Mobile SDK for Viral User Acquisition. Hackathon at MoDevUX and Living Social. Presented and managed by Wayne Chen.

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Hook Mobile Living Social Hackathon MoDevUX 2012

  1. 1. HookMobile.com  
  2. 2. Core Mobile!!• Consumer    • Phone  Number   – A6ri7on  Rate  • Hardware   – A6ri7on  Rate      
  3. 3. “Hook  Mobile  has  created  an   invaluable  product.  Allowing   users  to  promote  your  apps  for   free  in  the  simplest  way  I  have   seen  is  incredible.  Every  mobile   developer  MUST  check  it  out!”      -­‐  GABE  LEYDON,  CEO  of   Machine  Zone  Games    
  4. 4. “Word-­‐of-­‐mouth  style   markeEng  without  Facebook   or  TwiGer….Players  will  be   able  to  see  which  of  their   friends  own  the  app  and  who   to  invite.”      -­‐  Tom  Worthington,  Writer  of   Pocket  Gamer  Biz  
  5. 5. Mobile Developers!!•  High  Acquisi7on  Costs  •  Low  Conversion  Rates  •  Expensive  App  Marke7ng  Channels  •  Fierce  Market  Compe77on  •  Limited  Social  Network  Features  •  Inadequate  Social  Intelligence  •  Unsa7sfactory  App  Store  Discovery  •  Restricted  App  User  Tracking    
  6. 6. APP GROWTH ENGINE!•  A  Social  Invita7on  Engine  •  Empowers  Mobile  Users  •  Crowd  Source  Marke7ng  •  Social  Gaming  Intelligence  •  Word-­‐of-­‐Mouth  From  Friends  •  Provides  Social  User  Analy7cs  •  Mul7-­‐purpose  App  
  7. 7. AGE SOLUTION  •  User  Crowd  Source   •  Gain  Social  Intelligence   Marke7ng   •  Accelerate  App  Discovery  •  Mobile  Contact  Invita7on   •  Free  Phone  Verifica7on   –  Friends   •  Detect  &  Capture  User’s   –  Family   –  Device  and  Hardware   –  Colleagues   –  Phone  Number    •  Cut  Acquisi7on  Costs   –  Opera7ng  System  &  Version  •  Increase  Conversion  Rates   –  Carrier  Network  Type  •  Lead  Qualify   •  Analyze  Mobile  Circles  •  Go  Beyond  Social  Network   •  Develop  Social  Gaming  Data   Limits   •  Mobile  App  •  Measure  conversions  
  8. 8. VERIFY YOUR USERS! •  Free  Phone  Verifica7on   •  Verify  User  Iden7ty   •  Create  User  Profiles   •  Derive  Associa7ons   •  Capture  User’s   –  Opera&ng  System   –  Device  Type   –  Carrier  Network   –  Mobile  Contact  List  
  9. 9. SOCIAL INVITATION!•  Invite…   –  Friends   –  Family   –  Colleagues  •  Sort  and  Filter  Users  By   –  Opera7ng  System   –  Device  Type   –  Hardware  Features   –  Carrier  Networks  •  Spot  Emerging  Trends   –  Discover  Hidden  Market  Share   –  Iden7fy  New  User  Data   –  Analyze  Past  1st  Degree  Friends   –  Cross  PlaYorm  Analysis  
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
  11. 11. PROMOTE!•  Promote  Social   Experience  •  Invite  Friends  •  Local  Gaming   Experience  •  Mobile  Social  Games   –  SINGLE  PLAYERS   –  MULTI-­‐PLAYERS  •  Grow  Market  Share  
  12. 12. ENGAGE! •  See  Who  Has  the  App   •  Engage  Them  Now   •  Track  Users  Across   PlaYorms  &  Mul7ple   Apps   •  Deliver  A  Living  Room   Experience   –  Promote  local  leader   board  
  13. 13. MEASURE!•  Measure     –  Conversions   –  Click-­‐through   –  App  Installed  •  Slash  Acquisi7on  Costs  •  Track  Word-­‐of-­‐Mouth   Marke7ng  •  Boost  Marke7ng  Efforts  
  14. 14. REPEAT! •  Invite  Over  and  Over   Again   •  Invi7ng  Past  Degrees  of   Network   •  Go  Viral   •  Have  Mul7ple  Inviters   –  Mul7ple  Conversion   Opportuni7es  
  15. 15. HACKATHON PRIZES!•  Sign up today and get AGE for 2012! – Unlimited Invitations (See Wayne)!•  Share us on Twitter and Facebook (4/21/12)! – @Hook Mobile & #HookMobile!•  1st to store gets iPad 3!
  16. 16. SHARE & LIKE US!– @HOOK_MOBILE!– http://bit.ly/HMTweet!– http://on.fb.me/AB0Ukl!
  17. 17. Check  us  out!  
  18. 18. AGE POLICY!•  Mobile  Numbers  Are  Public  Informa7on   – Telecom  Act  of  1996  •  AGE  Requires  User  Authoriza7on   – Informa7on  Capture   – Mobile  Address  Book  •  AGE  Does  Not  Store:   – User  Names  of  Phone  Numbers   – Mul7ple  Names  •  AGE  Does  Not  Endorse  Spamming  

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