Audience and institution intro hot fuzz
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The document discusses the terms "audience" and "institution" and how they relate to mass media. It prompts the reader to consider how an institution's decisions can impact its audience. It also provides questions about audience demographics and what a production company might consider when defining its target audience. The reader is asked to define "institution" and media institutions are described as bodies that create media texts and are influenced by factors like money, ownership, and target audiences. An example of a British film is provided to analyze in relation to these concepts.
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Hot Fuzz is an action comedy film set in England that spoofs the British police force. It stars comedians Simon Pegg and Nick Frost. The film uses British landmarks and exaggerates the contrast between city and country life to advance the plot. It had a budget of £8 million which allowed it to be action packed, hilarious and gory, drawing in audiences from comedy, action and horror genres. It ultimately made $80,573,774 worldwide.
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Max Green researched how to define and profile their target audience for a film production. They investigated how brands like Bauer Media segmented audiences and found that using conventional factors like age and gender (as Mojo did) provided an easy template. Green created a questionnaire to gather audience data and used this to develop an audience profile focused on 15-45 year olds interested in thriller genres. For marketing, Green outlined strategies like using social media platforms and developing a poster that fits the film's genre. Distribution would involve identifying the audience, selecting a release date, and using film influencers for free publicity.
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Creative critical reflection 2
Max Green researched how to define and profile their target audience for a film production. They investigated how brands like Bauer Media segmented audiences and found that using conventional factors like age and gender (as Mojo did) provided an easy template. Green created a questionnaire to collect audience data and analyzed the results to develop an audience profile focused on 15-45 year olds interested in thriller genres. Green also considered how the film could appeal to audience needs for entertainment and escapism while addressing topical issues. Marketing strategies included social media, a film website and poster.
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Understanding audiences and target audiences
The document discusses understanding audiences and target audiences for media texts. It explains that producers carefully consider which audience a media text is aimed at and research audience demographics, preferences, and expectations. Different factors are analyzed like how the audience may engage with or react to the text. Marketing campaigns are then used to promote the media text and reach the intended target audience.
Understanding audiences and target audiences
The document discusses understanding audiences and target audiences for media texts. It explains that producers carefully consider which audience a media text is aimed at and research audience demographics, preferences, and expectations. Different factors of audience engagement such as identification, placement and reaction are analyzed to predict how the intended audience will respond to the media text. Marketing campaigns are then used to promote the media text and ensure it reaches the target audience.
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Hot Fuzz is an action comedy film set in England that spoofs the British police force. It stars comedians Simon Pegg and Nick Frost. The film uses British landmarks and exaggerates the contrast between city and country life to advance the plot. It had a budget of £8 million which allowed it to be action packed, hilarious and gory, drawing in audiences from comedy, action and horror genres. It ultimately made $80,573,774 worldwide.
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The document discusses the target audience and distribution strategy for a media product. Research on thrillers through questionnaires informed the production process about popular conventions and audience expectations of plot twists, explosions, weapons and murder. The antagonist was portrayed differently than expected by dressing them in smart, tailored clothes. The opening sequence was influenced by the film Se7en. Distribution through an independent company like Warp is proposed, as the film relies more on creativity than special effects. Comparable films like A Field In England did not use major marketing but were distributed on various platforms. This independent distribution model could prevent piracy and give the producer more control and revenue through streaming services.
Audience institution
Q magazine targets readers aged 15-24, focusing on indie music but also covering pop and R&B. It provides information on its ownership, mission, publication schedule, and reasons for advertisers to choose it. The document also discusses Q's brand expansions like awards shows, subscribers, and social media followers. Similarly to Q, NME targets younger readers and males, remains popular through radio, events and awards, and covers more genres than just indie. The document considers title and branding ideas for a new music magazine.
Cabin in the woods pp
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Audience & institution
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OCR G322 - Audiences and institutions
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This document describes 10 establishing shots from the opening scene of a film. Shot 1 is an extreme long shot that introduces the setting. Shot 2 transitions to a close up of the main character on a horse. Shot 3 is a mid shot showing interaction. Shot 4 shows school children looking up at the superior main character on a horse. Shot 5 transitions to a low angle shot from the character's point of view on the horse. Shot 6 again shows the importance of the character on a horse, with shocked children looking at him. Shot 7 transitions with a quick wipe. Shot 8 shows the children's reactions. Shot 9 is a fast transition as the character throws a bag to the children. Shot 10 zooms in on the children opening
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This document provides an overview and introduction to an AS Media Studies course. It discusses key concepts that will be studied like representation, genre, audience and textual analysis. Assessments will include a 2.5 hour exam worth 50% and a coursework assignment involving a pre-production task, production, and reflective report worth 50%. Exam topics will focus on textual analysis, representations, and audience responses. Students are advised to consume a variety of media texts and keep up with current affairs to help prepare.
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Max Green researched how to define and profile their target audience for a film production. They investigated how brands like Bauer Media segmented audiences and found that using conventional factors like age and gender (as Mojo did) provided an easy template. Green created a questionnaire to collect audience data and analyzed the results to develop an audience profile focused on 15-45 year olds interested in thriller genres. Green also considered how the film could appeal to audience needs for entertainment and escapism while addressing topical issues. Marketing strategies included social media, a film website and poster.
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The document discusses understanding audiences and target audiences for media texts. It explains that producers carefully consider which audience a media text is aimed at and research audience demographics, preferences, and expectations. Some key factors in analyzing audience reaction are engagement, expectations, prior knowledge, identification, and placement strategies used to target specific audiences. Different media measure audiences in various ways like ratings for TV and radio or sales and streams for music. Audience reception theories see audiences as active rather than passive, with theories around opinion leaders, uses and gratifications, and encoding/decoding of messages.
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The document discusses understanding audiences and target audiences for media texts. It explains that producers carefully consider which audience a media text is aimed at and research audience demographics, preferences, and expectations. Different factors are analyzed like how the audience may engage with or react to the text. Marketing campaigns are then used to promote the media text and reach the intended target audience.
Understanding audiences and target audiences
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Understanding audiences and target audiences
The document discusses understanding audiences and target audiences for media texts. It explains that producers carefully consider which audience a media text is aimed at and research audience demographics, preferences, and expectations. Different factors are analyzed like how the audience may engage with or react to the text. Marketing campaigns are then used to promote the media text and reach the intended target audience.
1b Audience essay plan
The document provides guidance for writing a response analyzing the role of audience in a soap trailer or music video production piece. It outlines key areas of focus, including audience research conducted to identify the target audience and their consumption trends, as well as the modes of address implemented to appeal to that audience. Feedback on audience response to the final product is also identified as important to analyze, such as how effectively the intended audience was reached and what uses and gratifications the product provided viewers. Theorists like Gerbner and Hall are referenced to aid in analyzing how the media socializes audiences and how audiences interpret media texts based on their own experiences and beliefs.
F:\Kate\Media\Understanding Audience And Target Audiences Main
This document discusses understanding audiences and target audiences for media texts. It covers researching audiences through questionnaires, focus groups and comparing to existing media. Key aspects include looking at consumption habits and preferences of the target demographic as well as popular genres. Understanding what the target audience expects in terms of conventions is important. Categorizing audiences through demographics like age, gender, location, and race helps target them. Engaging and creating awareness in the audience through marketing campaigns involving posters, advertisements, interviews and merchandising is also discussed. Theories around how audiences receive and are influenced by media like the hypodermic needle model, two-step flow, uses and gratifications, and reception theory are summarized.
Key conecpts
In the game show Take Me Out, women are often objectified as 20 women must choose whether a man will select them based solely on their physical appearance. While some game shows aim to appeal to audiences through stereotypes, media producers must consider factors like age, gender, income and interests to effectively reach their target demographic. Representation in media can influence audience perceptions.
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The document provides guidance for students completing an evaluation of their music magazine coursework. It outlines that the evaluation should be 3-7 questions answering how the student's media product used or developed conventions, represented social groups, would be distributed, attracted its intended audience, and how the student progressed in their skills and knowledge over the course of the project. The evaluation is worth up to 20 marks and will be graded on the same levels as the rest of the coursework.
Evaluation
The document provides guidance for students completing an evaluation of their music magazine coursework. It outlines that the evaluation should be 3-7 questions answering how the student's media product used or developed conventions, represented social groups, would be distributed, attracted its intended audience, what technologies were learned, and how the student progressed from their preliminary task. The evaluation allows students to reflect on what they learned and can impact their overall grade.
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F:\Kate\Media\Understanding Audience And Target Audiences Main
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Distribution involves releasing films in the marketplace and involves either vertical or horizontal integration models. Films are usually launched on Fridays and marketed through various traditional and new technologies. Film distribution has unique procedures where success or failure of theatrical releases determines subsequent home media releases. Distribution is transitioning to digital with encrypted files being sent directly to cinemas for screening.
As media studies foundation portfolio planning intro
The document provides instructions for two brief tasks: 1) Print task involving designing magazine covers and contents pages, or 2) Video task involving filming a short scene. It outlines the preliminary and main tasks for each brief. For the print brief, the main task is to design the front cover, contents page, and a double page spread for a new music magazine. For the video brief, the main task is to create the opening titles and opening scene of a new fiction film up to 2 minutes long. The document provides requirements and advice for researching and planning both tasks.
New technologies ppt adv and disadv answers
The document outlines several new technologies including 3D, digital cameras, editing software, CGI, and Blu-ray/HD and lists their advantages and disadvantages. 3D provides an enhanced viewing experience but the glasses can be irritating and the experience is limited. Digital cameras offer high quality pictures and ease of distribution but resolution may be an issue. Editing software allows unlimited editing but is time consuming and expensive. CGI enables created backdrops and animation interaction but requires specific hardware. Blu-ray/HD delivers higher resolution and sound quality but the hardware is expensive and film titles are limited.
Institutions and audiences overview
Working Title Films is a large production company owned by a major conglomerate that allows it to invest heavily in big-budget films. It funds productions through presales and benefits from its parent company's financing and distribution support. Warp Films is an independent company that must seek government grants and has had critical success with films focused on social realism. Both companies develop recognizable styles, with Working Title known for romantic comedies and Warp for Shane Meadows' gritty dramas.
Distribution powerpoint
Distribution is the process of bringing films from producers to audiences. It is often called the "invisible art" as it operates behind the scenes. In the UK, distribution focuses on marketing films in local markets. It involves licensing films from producers and coordinating with exhibitors. Key aspects of distribution include producing promotional materials, advertising campaigns, arranging film screenings and transporting physical film prints to theaters. Recently, the industry has transitioned to digital distribution which allows films to reach wider audiences more cheaply and with higher quality than traditional distribution methods.
Distribution and exhibition
The document discusses film distribution procedures. It notes that the success of a cinema release determines subsequent DVD and TV releases. Film distribution rights are sold separately for different territories like the UK. Most major Hollywood films in the UK are distributed directly by the financing studio. The top 5 distributors in the UK account for around 90% of box office rentals. A Hollywood blockbuster is typically given a wide release of 400-500 prints costing around £1000 each, representing a significant investment. Extensive promotion is conducted for the opening weekend to create buzz around the film.
As Evaluation
The document outlines 7 questions for an AS evaluation that ask about conventions used in a film opening, representation of social groups, the type of media institution that might distribute the product, the intended audience, how the product was made interesting, technologies used, and personal reflections on learning.
Aims
Candidates should be prepared to discuss key aspects of media institutions including production, distribution, marketing, exchange and audience consumption. They should also be familiar with issues of media ownership, cross-media convergence, new technologies, proliferation of hardware/content, technological convergence, targeting of national audiences by international institutions, and how their own media consumption illustrates broader audience trends.
Working Title And Warp Films Research
Working Title and Warp Films are UK-based film production companies that appeal to audiences through their production practices and distribution strategies. They use new technologies to help target specific audiences and challenge institutions. Both companies produce films with varied budgets depending on their ownership and funding sources, with Warp Films focusing on lower-budget genres that appeal to younger audiences.
Audience
Audience theory is the starting point for analyzing media texts. There have been several theories proposed to explain the relationship between audiences and media texts, from the earliest Hypodermic Needle Model which viewed audiences as passive receivers, to more modern theories that recognize audiences as active users who consume media for different reasons. Key theories discussed include the Two-Step Flow theory which proposes information spreads through opinion leaders, Uses and Gratifications which examines why audiences consume different media to fulfill various needs, and Reception Theory which acknowledges individual audience members can interpret the same text differently based on their own experiences and perspectives.
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As media studies foundation portfolio planning intro
As media studies foundation portfolio planning intro
Audience and institution intro hot fuzz
- 1. Audience and Institution 25% AS Media 50% of your AS Exam -Understand the term ‘audience’ and the term ‘institution’. -Consider how decisions that an institution makes has an impact on audience -Begin analysing a case study in relation to audience and institution
- 2. Why is audience important to the mass media? What is a mass/niche audience? What is audience demographics? What might a production company take into consideration when defining their target audience?
- 3. Your definition of ‘institution’ …… Media definition … - Body responsible for making a media ‘text’. - Influenced by … money, ownership (and degree of control this involves), motivations, target audience. - Eg …
- 4. British Film … Hot Fuzz • Cast • Location • Stereotypes • Directors • Humour • Camera work and editing • Iconography/signification