search engine optimization

1. What I have
Learned Till Now
Written By:- Shubhankar Giri.

2. .What is Seo?
.Search Engine Exactly Are?
.Features of Search Engine?
.Types of Seo?
.Understanding How Search Engine Work?

3. What is Seo?
SEO stands for Search Engine Optimization. It’s about making your website easy for search
engine like Google and show to people searching for things related to your website. The
higher your website ranks in search results, the more likely people are to click on it.

4. Search Engine Exactly Are?
A search engine/web search engine is a software system that is designed to search for
information on the WWW.
It uses the keywords to search for document to relate these keywords and then puts the
results in order of relevance to the topic.

5. Features of Search engine?
Language Translation
Update Information
Quick Search
Relevant Results
Options to find more web pages

6. Types of Seo?
1.On-Page Seo
2.Off-Page Seo
3.Technical Seo
4.International Seo
5.Local Seo
6.E-commerce Seo
7.Content Seo
8.Mobile Seo
9.White-Hat Seo
10.Black-Hat Seo
11.Gray-Hat Seo
12.Negative Seo

7. On-Page Seo:-
:Anything we do with website content to improve rankings on search engine like Google.Such as,
:Content Optimization.
:Keyword Placement.
:Meta tags.
:Header tags.

8. Off-Page Seo:-
:Anything we do outside of our website to improve rankings on search engine.Such as,
:Link Building.
:Social Media Engagement.
:Influencer Marketing.
:Guest Posting.
:Online Reputation Management.

9. Technical Seo:-
:Technical seo is the process of optimizing a website’s backend and foundation to make it more
search engine friendly .This involves making sure that search engine can easily find, crawl,
understand, and index your website’s pages.Such as,
:Website Speed Optimization.
:Mobile Responsiveness.
:XML Sitemaps.
:Canonicalization.
:SSL/HTTPS Implementation.

10. International Seo:-
:International seo is the practice of optimizing a website to make it more visible and rank higher in
search engines in different countries and languages.Such as,
:Geotargeting.
:hreflang Tags.
:Content Localization.
:International Keyword Research.
:Multilingual SEO.

11. Local Seo:-
:Local seo is a type of search engine optimizationthat focuses on improving the visibility of a local
business in online search results.Such as,
:Google My Business Optimization.
:Local Citations.
:Local Link Building.
:Customer Reviews.
:Local Keyword Targeting.

12. E-commerce Seo:-
:It is the practice of optimizing your online store to rank higher in search engine results pages for
relevant keywords.Such as,
:Product Page Optimization.
:User Experience (UX).
:Schema Markup for Products.
:Customer Reviews and Ratings.
:E-commerce Keyword Research.

13. Content Seo:-
:Content seo refers to the practice of creating and optimizing web content to rank higher in search
engine results page .It’s essentially about crafting content that both users and search engines
love.Such as,
:Keyword Research and Integration.
:Content Quality and Relevance.
:Content Formatting.
:Internal Linking.
:Evergreen Content Strategies.

14. Mobile Seo:-
:Mobile seo is the process of optimizing your website to rank higher in search engine results pages
specifically for mobile devices like smartphones and tables.Such as,
:Mobile-Friendly Design.
:Page Speed for Mobile.
:Mobile-Optimized Content.
:Responsive Design.
:Mobile Usability.

15. White-Hat Seo:-
:White-Hat seo refers to ethical and legitimate search engine optimization practices that adhere to
the guidelines set by search engines like google.Such as,
:Quality Content Creation.
:Ethical Link Building.
:Proper Keyword Usage.
:Transparency in Practices.
:Adherence to Search Engine Guidelines.

16. Black-Hat Seo:-
:Black-Hat seo refers to a collection of techniques used to improve a website's ranking in search
results through methods that violate search engine guidelines.Such as,
:Keyword Stuffing.
:Cloaking.
:Link Farming.
:Hidden Text.
:Doorway Pages.

17. Gray-Hat Seo:-
:Gray-Hat seo refers to practices that exist in a blurry area between ethical "White-Hat" techniques
and unethical "Black-Hat" techniques for search engine optimization.Such as,
:Moderate Link Building.
:Guest Posting for Links.
:Aggressive Keyword Tactics.
:Content Automation.
:Social Media Automation.

18. Negative Seo:-
:It is also known as adverse seo, refers to a set of unethical tactics used to harm a competitor's
website ranking in search engine results.Such as,
:Backlink Spamming.
:Distributed Denial of Service (DDoS) Attacks.
:Fake Reviews and Ratings.
:Hacking and Website Defacement.

19. Understanding How Search Engines Work?
//Basically search engines works on,
1.Crawling
2.Indexing
3.Ranking

20. Crawling:-
It is the process by which search engines disscover and collect information about webpages.
Search engines use automated programs called crawlers or spiders to traverse the vast expanse of
the internet and visit web pages.

21. Indexing:-
It is the process of storing and organizing the information collected during the crawling phase.
The index data from a massive database is known as the search engine index.

22. Ranking:-
Ranking is the process of determining the order in which pages engine results page for a given query.
Search engines employ complex algorithms to evaluate and rank pages based on relevance and
authority.

23. Thank You.