The document outlines the evolution of the iPhone from its 2007 launch to potential future developments by 2014. It highlights each generation's innovations and challenges, particularly noting how Android has gained significant market share. The analysis concludes with speculation on Apple's potential to regain dominance in the smartphone market.

1. Evolution of
the iPhone
And its market share.

2. 1st Generation – 2007
• Released in 2007, the
original iPhone was
breaking new ground.
• Cingular, now part of
AT&T, had exclusive
rights to providing
cellular for this phone.

3. iOS Dominates Market

4. 2nd Generation – 2008
• The iPhone 3G released a
year after the original.
• The 3G was faster and
more powerful.
• By this time, Apple was
dominating the market.

5. 3rd Generation - 2009
• The iPhone 3GS was
released after the 3G.
• The processor worked
faster and the camera
was resolution.
• It also had a higher-res
video camera.

6. Enter Droid – 2009
With the
Droid, Verizon
could offer
their own
smartphone
alternative.

7. 4th Generation – 2010
• Apple changed up their
look significantly with the
iPhone 4.
• Retina display was
introduced, as well as a
front-facing camera for
video calling.

8. 5th Generation - 2011
The iPhone 4S, while
remaining identical in
appearance to the iPhone 4,
had many new features:
• Siri
• 1080p video recording
• Dual-core A5 processor
• 8MP camera

9. Apple Begins to
Lose Ground to
Android

10. 6th Generation – 2012
• The iPhone 5 was long awaited,
but it failed to please crowds the
way Apple expected it to.
• Upgrades involved increasing the
screen size and the processor’s
power.
• The lightning connector became
the new power connection.

11. 7th Generation – 2013
• Apple released two iPhone
varieties this year: the
iPhone 5S and the iPhone
5C.
• While the 5C was a
budget version of the
iPhone 5, made of plastic
rather than glass and
metal, the 5S introduced
some new features:
– Faster processor
– Touch ID fingerprint
scanner
– Updated camera

12. Android Dominates
World Market with
almost 80% of the
smartphone market.

13. 8th Generation – 2014?
• Another screen increase seems
likely for the iPhone 6, and it
may be redubbed something like
iPhone Air.
• Some likely features:
–
–
–
–
Wireless charging
Tougher screen made of sapphire
Better camera
Gesture control

14. Could Apple Come Back?
• Some market analysts think that Apple will regain
the majority of the market share by 2017, but it’s
almost impossible to predict.
• It depends on Apple’s ability to put together
another iPhone that will break some new ground,
which we have seen them do in the past.