Mayur Ahuja is a student of SY BMS at a college in Mumbai, India. He is studying consumer behavior as part of his marketing management course. Consumer behavior is the study of how consumers make purchase decisions and how marketing can influence those decisions. It examines what consumers buy, where they shop, when and how much they purchase, and why they make the choices they do. Mobile phone brands like Motorola, Blackberry, and iPhone are commonly used examples.

1. INTRODUCTION
• NAME: MAYUR AHUJA
• STD: SY.BMS
• DIV: B
• ROLL NO: 17091
• SUB: MARKETING
MANAGEMENT

2. CONSUMER
BEHAVIOUR

3. WHO IS CONSUMER?
A consumer is someone who can
make the decision whether or not
to purchase an item at the store, and
someone who can be influenced
by marketing and advertisements.
Any time someone goes to a store
and purchase a toy, shirt, beverage, or
anything else, they are making that
decision as a consumer.

4. WHAT IS MENT BY BEHAVIOUR?
The aggregate of the
responses or reactions or
movements made by an
organism in any situation.

5. CONSUMER BEHAVIOUR
• Consumer Behaviour is a branch which deals
with the various stages a consumer goes
through before purchasing products or services
for his end use.

6. CONSUMER BEHAVIOUR MODEL
WHAT DOES
WHERE THEY BUY? WHEN THEY BUY?
CONSUMERS BUY?
HOW MUCH THEY
WHY THEY BUY?
BUY?

7. EXAMPLE

8. EXAMPLE:
MOBILE PHONE BRANDS
• THREE MOBILE PHONE BRANDS
I. MOTAROLA
I. BLACKBERRY
I. IPHONE

9. GRAPHICAL REPRESENTATION ON
SOME ELEMENTS
12
10
8
6
4 iphone
blackberry
2
motorola
0