This movie poster uses dark colors like red and yellow flames at the bottom that correlate with the film's title, "Drag Me to Hell". At the top is a smoky backdrop that gradually becomes more intense, drawing the audience's attention downwards. The central image shows a woman being pulled down by demonic hands, literally depicting her being dragged to hell. She has blonde hair, representing a struggle between good and bad. Short text at the bottom provides a shocking narrative that the woman will go to hell in three days, intriguing viewers to find out why and watch the film. The broken lettering of the title is affected by the flames, strengthening its relationship with the imagery.