This document discusses how Twitter can be used effectively to promote an association. It notes that consistent tweeting, retweets, and favorites from media stations led to over 500k impressions and a 5% increase in new followers for the North Carolina Bar Association within a single day using only organic tweets. It recommends associations start small on Twitter by engaging leaders, making participation easy and fun, and being polite. It also suggests tracking analytics from tools like SumAll, Facebook, Google, Hootsuite, and Tweetdeck to see what content performs best and share successful tweets using Storify.

1. There’s No Secret…
You Can Put Twitter to Work for Your Association
Hallie Kennedy – @hmskennedy
North Carolina Bar Association – @ncbaorg

2. #NCBA4ALL

3. #NCBA4ALL
• 100K impressions, 5% jump in new
followers by 12pm
• 500K impressions by 5pm
• Consistent tweets, RTs & favorites from
major and minor market TV & radio
stations
• All organic!

4. Don’t Be Afraid to Start Small
• Engage your leaders & colleagues
• Make it easy & fun
• Be polite & say “thank you”
• Make a list
• Be authentic

5. Make Note of What Works
• @SumAll
• Facebook Analytics
• @googleanalytics
• @Hootsuite
• @Tweetdeck
• @Buffer
Then…

6. @Storify & Share!

7. Above All, Trust in #TheWoz