Social Media Is Dead: Long Live Common Sense.David Armano
The document discusses how social media is more than just marketing and touches all areas of business like customer service, PR, IT, and HR. It argues that social media is about community, communication, localization, collaboration, integration, engagement, value, visibility, trust, and media. It states that organizations need new models for social planning, staffing, policies, processes, technology, training, culture and leadership to adapt to social media.
This document summarizes key aspects of social media and online marketing. It discusses how providing shareable social objects can help brands build momentum and become a reference point. Examples of social objects include photos, videos, profiles and documents shared on platforms like Flickr and Wikipedia. The document also emphasizes the importance of listening to conversations on social media through monitoring tools and engaging by contributing valuable content.
The document discusses how businesses must adapt to the changing social media landscape. It notes that in today's world, customers can be advocates or critics and that information is no longer controlled by companies. It also highlights challenges companies face with unclear social media objectives, underperforming initiatives, and lack of coordination across departments. The document argues that businesses need to become more social, connected and agile by planning for social business initiatives both internally and externally. This will help companies address issues like real-time crisis management, social marketing, and embracing greater responsibility.
The document discusses how businesses need to adapt to the changing social media landscape. It notes that information is increasingly being created by individuals and the digital universe is doubling every two years. It states that in this new environment, customers can be advocates for or against brands, and employees are company ambassadors. The challenges for businesses include unclear social media objectives and measurement, underperforming initiatives, misaligned skills, lack of coordination, and closed cultures. It argues that brands must become social, connected and agile by planning for social business initiatives both internally and externally. Adapting to the new landscape is important because customers and expectations have evolved, anyone can be an activist, crisis management happens in real time, marketing is social, and ideas
Engage! Your Employer Brand Strategy via Social MediaTodd Nilson
Where has all the top talent gone? In the past, the people we wanted to hire for our companies were plentiful and easy to find. Lately, their skills are all wrong, and keeping the talent we already have is harder and harder as well. It may seem counterintuitive to look to social media marketing and branding for the answers, but at its heart, HR and social media are both about relationships. During this session, the managing director of social and talent strategies at an IT professional services firm will help you build a strategic framework for social media planning. You'll find out how to define your employer brand, ways to perform and employer brand audit on social media, what a social careers page can do to energize your company's reputation, and how to measure the success of your employer branding efforts to command the attention of your company's C-suite executives.
Interacting with Social Media to Strengthen Communication StrategiesVisible Technologies
Aberdeen Group research firm is one of the premier analyst firms covering the social media landscape, and Dell is highly regarded as a world-class leader in social media strategy. Don't miss this rare opportunity to hear from both organizations in a live PRWeek/Visible Technologies webcast Interacting with Social Media to Strengthen Communication Strategies, featuring Jeff Zabin, Aberdeen Group research analyst and an industry case study from Bob Pearson, Dell VP of communities and conversations.
Communicating an employer’s brand entails a lot more than merely having a careers page on your website and a LinkedIn company profile. All companies have a story to tell, not only about their products and services, but also about why they’re a great (or terrible) place to work. These stories sometimes lurk in the “below the surface” world of word-of-mouth, namely the mouths of employees, of ex-employees, of investors, and of executives. But companies can no longer afford to allow these stories to remain part of the enterprise’s collective subconscious. An employer brand disconnected from the companies other marketing messages, or worse yet ignored, represents real risk that can be experienced as an ever-increasing difficulty when it comes to attracting, hiring and retaining talented employees.
In this presentation, Todd Nilson, a 15-year recruiting consultant and social media strategist, will outline some leading practices for an effective employer branding approach:
* Getting started or Cultural Anthropology for Business
* Laying out your employer brand strategy
* Considerations for integrating your employer brand with your overall marketing and branding efforts
* Matching up your social media campaigns with word of mouth marketing
* Revving up your Careers Pages for maximum effect
* Your active and passive digital employer brand
* Metrics, measurement and accountability for your employer branding
Social Media Is Dead: Long Live Common Sense.David Armano
The document discusses how social media is more than just marketing and touches all areas of business like customer service, PR, IT, and HR. It argues that social media is about community, communication, localization, collaboration, integration, engagement, value, visibility, trust, and media. It states that organizations need new models for social planning, staffing, policies, processes, technology, training, culture and leadership to adapt to social media.
This document summarizes key aspects of social media and online marketing. It discusses how providing shareable social objects can help brands build momentum and become a reference point. Examples of social objects include photos, videos, profiles and documents shared on platforms like Flickr and Wikipedia. The document also emphasizes the importance of listening to conversations on social media through monitoring tools and engaging by contributing valuable content.
The document discusses how businesses must adapt to the changing social media landscape. It notes that in today's world, customers can be advocates or critics and that information is no longer controlled by companies. It also highlights challenges companies face with unclear social media objectives, underperforming initiatives, and lack of coordination across departments. The document argues that businesses need to become more social, connected and agile by planning for social business initiatives both internally and externally. This will help companies address issues like real-time crisis management, social marketing, and embracing greater responsibility.
The document discusses how businesses need to adapt to the changing social media landscape. It notes that information is increasingly being created by individuals and the digital universe is doubling every two years. It states that in this new environment, customers can be advocates for or against brands, and employees are company ambassadors. The challenges for businesses include unclear social media objectives and measurement, underperforming initiatives, misaligned skills, lack of coordination, and closed cultures. It argues that brands must become social, connected and agile by planning for social business initiatives both internally and externally. Adapting to the new landscape is important because customers and expectations have evolved, anyone can be an activist, crisis management happens in real time, marketing is social, and ideas
Engage! Your Employer Brand Strategy via Social MediaTodd Nilson
Where has all the top talent gone? In the past, the people we wanted to hire for our companies were plentiful and easy to find. Lately, their skills are all wrong, and keeping the talent we already have is harder and harder as well. It may seem counterintuitive to look to social media marketing and branding for the answers, but at its heart, HR and social media are both about relationships. During this session, the managing director of social and talent strategies at an IT professional services firm will help you build a strategic framework for social media planning. You'll find out how to define your employer brand, ways to perform and employer brand audit on social media, what a social careers page can do to energize your company's reputation, and how to measure the success of your employer branding efforts to command the attention of your company's C-suite executives.
Interacting with Social Media to Strengthen Communication StrategiesVisible Technologies
Aberdeen Group research firm is one of the premier analyst firms covering the social media landscape, and Dell is highly regarded as a world-class leader in social media strategy. Don't miss this rare opportunity to hear from both organizations in a live PRWeek/Visible Technologies webcast Interacting with Social Media to Strengthen Communication Strategies, featuring Jeff Zabin, Aberdeen Group research analyst and an industry case study from Bob Pearson, Dell VP of communities and conversations.
Communicating an employer’s brand entails a lot more than merely having a careers page on your website and a LinkedIn company profile. All companies have a story to tell, not only about their products and services, but also about why they’re a great (or terrible) place to work. These stories sometimes lurk in the “below the surface” world of word-of-mouth, namely the mouths of employees, of ex-employees, of investors, and of executives. But companies can no longer afford to allow these stories to remain part of the enterprise’s collective subconscious. An employer brand disconnected from the companies other marketing messages, or worse yet ignored, represents real risk that can be experienced as an ever-increasing difficulty when it comes to attracting, hiring and retaining talented employees.
In this presentation, Todd Nilson, a 15-year recruiting consultant and social media strategist, will outline some leading practices for an effective employer branding approach:
* Getting started or Cultural Anthropology for Business
* Laying out your employer brand strategy
* Considerations for integrating your employer brand with your overall marketing and branding efforts
* Matching up your social media campaigns with word of mouth marketing
* Revving up your Careers Pages for maximum effect
* Your active and passive digital employer brand
* Metrics, measurement and accountability for your employer branding
Social media marketing is disrupting enterprises, as customers share more openly online. However, most companies are unprepared to engage in social conversations. While marketing has shifted to be more engaging and transparent through social media, companies struggle with fragmented conversations across multiple systems without unified data or effective measurement. The world's only unified social marketing platform can help companies turn insights into actions and connections into customers for life by avoiding silos and leveraging tools to engage customers throughout the product lifecycle.
1) Social media is shifting communication from broadcast to bidirectional and communities will create 25% of content.
2) By 2012, companies are predicted to spend more on word-of-mouth ("conversational media") than traditional media.
3) To succeed, brands must start by asking "what can my brand do for social media communities?" rather than what communities can do for the brand. Providing value to communities will be the new cost of distribution.
This document discusses the shift from traditional one-way marketing communication to two-way engagement and conversation through social media. It notes that customers now want brands to treat them as friends by providing value and participating in communities. It also suggests that brands focus less on what social media can do for them and more on what they can do for social media communities. Finally, it outlines some of the key elements of a social media communication strategy, including listening, participating, adding value, being peer-level, experimenting, and letting go of traditional controls.
Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.
Authors: Maria Ogneva, Matt Jensen, Molly Bugler
This document discusses the potential benefits and objections to using social media for organizations. It outlines frameworks like the DASI model for how social media can foster dialogue, spur innovation, promote advocacy, and provide support. The document also provides examples of how municipalities and non-profits can leverage social media to engage constituents, gather insights, and achieve returns on insights through unconventional marketing strategies focused on learning.
Another social media framework, this time from the 1-to-1 customer management experts Peppers & Rogers. Good insights with focus on business applications & customer experiences.
In early 2012, we launched the People’s Lab crowdsourcing platform and approach to help our clients crowdsource insights and innovation. People’s Lab forms the core of our distinctive insights and foresight approach, which consists of four elements: organic conversation analysis, MSLGROUP’s own insight communities, client-specific insights communities, and ethnographic deep dives into these communities. This four-part approach helps us distill a deep understanding of societal values, consumption behaviors and attitudes towards brands, not only in terms of insights that help explain our world today, but also foresights that give us a glimpse of future worlds.
As an example, 100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it — on the MSLGROUP Insights Network itself but also on the broader social web — to distill insights and foresights. We have been sharing these insights and foresights with you on our People’s Insights blog. Now, we have compiled the best insights from the network and the blog in the People’s Insights Quarterly Magazine, as a showcase of our capabilities.
For more, see http://peopleslab.mslgroup.com/peoplesinsights
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
**Download the report to see all content and formatting as intended.
For the fourth year in a row, SoDA has compiled the thoughts and opinions of ≈700 marketers, agencies, technologists and digital industry insiders. Dozens of SoDA member companies have contributed thought-provoking articles and case studies to The SoDA Report (formerly known as the Digital Marketing Outlook). A broad array of guest contributors, CMOs and other senior-level digital marketers from a wide array of organizations (i.e., L’Oreal, Adobe, Google, Compete, E*Trade, Bloomberg and Samsung, among many other blue-chip brands) also provided their insights. The result: an invaluable planning resource for marketers and agencies in 2012. SoDA is releasing the publication in its traditional format today, and a tablet edition will be released in early March. SoDA will also be publishing smaller quarterly updates to The SoDA Report over the course of 2012.
The study, conducted by SoDA and its research partner, Econsultancy, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example, the 2012 survey showed that increased self-reliance is an increasingly common mantra among many marketing organizations, with almost two-thirds citing internal resource growth as their primary approach to expanding digital marketing efforts this year. For those looking outward, almost one-third said they’re seeking to diversify their agency mix based on niche areas of expertise (vs. pursuing a “one-stop shop” digital partner).
The publication also includes:
• 4 editorial sections (Industry Insider, Modern Marketers, People Power & Tech Talk), including related research findings from the 2012 Digital Marketing Outlook Survey. Content focuses on subjects critical to the digital marketing industry today, from evolving agency models and partner ecosystems to transformations at marketing organizations aimed at becoming more consumer-centric to finding and cultivating top digital marketing talent.
• One-on-one interviews with industry luminaries as well as panel discussions on topics ranging from change management to measurement and analytics.
• Case studies spanning a wide array of industries and digital platforms to inspire and inform.
Gamification, or using game mechanics and design in non-gaming contexts like work, is growing in popularity. Some companies are using leaderboards, badges, and competitive elements to motivate employees and make work more engaging. However, critics argue that gamification can be exploitative if it replaces real incentives and rewards. Experts recommend starting small with gamification and avoiding forcing employees to participate.
The 7 whiteboard sessions every social media strategist needs to have in 2012Valentin Vesa
The document discusses the importance of operationalizing social media within companies by creating workflows and processes to coordinate activity across departments and manage growing social media presences. It recommends segmenting social media activities into specific initiatives focused on objectives to ensure the right teams are participating and success can be measured. Proper organization allows brands to be more active, coordinated, and successful at building online communities while protecting reputation and employees.
The Socially Integrated Enterprise: Organisations or Communities? The new Col...OpenKnowledge srl
The document discusses how organizations are transforming into socially integrated enterprises by embracing social media and online collaboration. It suggests that organizations must cultivate trusted relationships through social networks in order to drive innovation, marketing, and workforce effectiveness. A socially integrated enterprise engages employees and customers through transparent and nimble social interactions in order to deepen relationships and generate new ideas faster.
How to create advocacy and conversation, Planning-ness 2009Frank Striefler
here is my (low res) presentation from the planning-ness conference in SF: http://planningness.com/
big thank you to mark lewis & his team for putting together such a great conference.
also big shout out to brian chandra for making it smarter and prettier (linkedin.com/in/brianchandra)
EzLocator is the ultimate pin placement software on the market. Golf pros and Course owners now can minimize pin placement mistake and offer more out of their greens with more choices to their members and players.
The document summarizes a presentation given at the 2012 CIPD Annual Conference on the importance of social engagement for HR professionals. It discusses how humans naturally gravitate towards social interactions and networks. It provides examples of how companies have successfully used social media and online communities to provide customer support and solve problems without the need for agents or call centers. The presentation argues that if social media works for customer engagement and support, it can also work for employee engagement and support through empowering employees to help each other. It encourages attendees to participate in social media like Twitter to learn more about trends in social media and how HR can best utilize these tools.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
The document discusses how opening up internal workplace conversations through social media can improve business performance. It argues that companies should embrace social media rather than try to control it, as conversations will happen regardless. Companies that admit mistakes and engage authentically can benefit from increased trust, collaboration, and insights into how to improve. Social media exposes existing engagement issues rather than causing them and represents a major opportunity to gain understanding of one's business.
This document discusses the importance of conversation in the workplace. It argues that conversation is the new currency for engagement and empowerment. It states that organizations need to prioritize internal conversation among employees, not just with customers, to improve business performance. It suggests that social media conversations online reflect offline employee conversations, so companies need to foster open communication internally to build trust and advocacy both inside and outside the organization. Leadership will be defined more by internal workplace stories than formal communications. Overall, the document advocates for organizations to empower employees and encourage social conversations among coworkers.
Social media marketing is disrupting enterprises, as customers share more openly online. However, most companies are unprepared to engage in social conversations. While marketing has shifted to be more engaging and transparent through social media, companies struggle with fragmented conversations across multiple systems without unified data or effective measurement. The world's only unified social marketing platform can help companies turn insights into actions and connections into customers for life by avoiding silos and leveraging tools to engage customers throughout the product lifecycle.
1) Social media is shifting communication from broadcast to bidirectional and communities will create 25% of content.
2) By 2012, companies are predicted to spend more on word-of-mouth ("conversational media") than traditional media.
3) To succeed, brands must start by asking "what can my brand do for social media communities?" rather than what communities can do for the brand. Providing value to communities will be the new cost of distribution.
This document discusses the shift from traditional one-way marketing communication to two-way engagement and conversation through social media. It notes that customers now want brands to treat them as friends by providing value and participating in communities. It also suggests that brands focus less on what social media can do for them and more on what they can do for social media communities. Finally, it outlines some of the key elements of a social media communication strategy, including listening, participating, adding value, being peer-level, experimenting, and letting go of traditional controls.
Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.
Authors: Maria Ogneva, Matt Jensen, Molly Bugler
This document discusses the potential benefits and objections to using social media for organizations. It outlines frameworks like the DASI model for how social media can foster dialogue, spur innovation, promote advocacy, and provide support. The document also provides examples of how municipalities and non-profits can leverage social media to engage constituents, gather insights, and achieve returns on insights through unconventional marketing strategies focused on learning.
Another social media framework, this time from the 1-to-1 customer management experts Peppers & Rogers. Good insights with focus on business applications & customer experiences.
In early 2012, we launched the People’s Lab crowdsourcing platform and approach to help our clients crowdsource insights and innovation. People’s Lab forms the core of our distinctive insights and foresight approach, which consists of four elements: organic conversation analysis, MSLGROUP’s own insight communities, client-specific insights communities, and ethnographic deep dives into these communities. This four-part approach helps us distill a deep understanding of societal values, consumption behaviors and attitudes towards brands, not only in terms of insights that help explain our world today, but also foresights that give us a glimpse of future worlds.
As an example, 100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it — on the MSLGROUP Insights Network itself but also on the broader social web — to distill insights and foresights. We have been sharing these insights and foresights with you on our People’s Insights blog. Now, we have compiled the best insights from the network and the blog in the People’s Insights Quarterly Magazine, as a showcase of our capabilities.
For more, see http://peopleslab.mslgroup.com/peoplesinsights
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
**Download the report to see all content and formatting as intended.
For the fourth year in a row, SoDA has compiled the thoughts and opinions of ≈700 marketers, agencies, technologists and digital industry insiders. Dozens of SoDA member companies have contributed thought-provoking articles and case studies to The SoDA Report (formerly known as the Digital Marketing Outlook). A broad array of guest contributors, CMOs and other senior-level digital marketers from a wide array of organizations (i.e., L’Oreal, Adobe, Google, Compete, E*Trade, Bloomberg and Samsung, among many other blue-chip brands) also provided their insights. The result: an invaluable planning resource for marketers and agencies in 2012. SoDA is releasing the publication in its traditional format today, and a tablet edition will be released in early March. SoDA will also be publishing smaller quarterly updates to The SoDA Report over the course of 2012.
The study, conducted by SoDA and its research partner, Econsultancy, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example, the 2012 survey showed that increased self-reliance is an increasingly common mantra among many marketing organizations, with almost two-thirds citing internal resource growth as their primary approach to expanding digital marketing efforts this year. For those looking outward, almost one-third said they’re seeking to diversify their agency mix based on niche areas of expertise (vs. pursuing a “one-stop shop” digital partner).
The publication also includes:
• 4 editorial sections (Industry Insider, Modern Marketers, People Power & Tech Talk), including related research findings from the 2012 Digital Marketing Outlook Survey. Content focuses on subjects critical to the digital marketing industry today, from evolving agency models and partner ecosystems to transformations at marketing organizations aimed at becoming more consumer-centric to finding and cultivating top digital marketing talent.
• One-on-one interviews with industry luminaries as well as panel discussions on topics ranging from change management to measurement and analytics.
• Case studies spanning a wide array of industries and digital platforms to inspire and inform.
Gamification, or using game mechanics and design in non-gaming contexts like work, is growing in popularity. Some companies are using leaderboards, badges, and competitive elements to motivate employees and make work more engaging. However, critics argue that gamification can be exploitative if it replaces real incentives and rewards. Experts recommend starting small with gamification and avoiding forcing employees to participate.
The 7 whiteboard sessions every social media strategist needs to have in 2012Valentin Vesa
The document discusses the importance of operationalizing social media within companies by creating workflows and processes to coordinate activity across departments and manage growing social media presences. It recommends segmenting social media activities into specific initiatives focused on objectives to ensure the right teams are participating and success can be measured. Proper organization allows brands to be more active, coordinated, and successful at building online communities while protecting reputation and employees.
The Socially Integrated Enterprise: Organisations or Communities? The new Col...OpenKnowledge srl
The document discusses how organizations are transforming into socially integrated enterprises by embracing social media and online collaboration. It suggests that organizations must cultivate trusted relationships through social networks in order to drive innovation, marketing, and workforce effectiveness. A socially integrated enterprise engages employees and customers through transparent and nimble social interactions in order to deepen relationships and generate new ideas faster.
How to create advocacy and conversation, Planning-ness 2009Frank Striefler
here is my (low res) presentation from the planning-ness conference in SF: http://planningness.com/
big thank you to mark lewis & his team for putting together such a great conference.
also big shout out to brian chandra for making it smarter and prettier (linkedin.com/in/brianchandra)
EzLocator is the ultimate pin placement software on the market. Golf pros and Course owners now can minimize pin placement mistake and offer more out of their greens with more choices to their members and players.
The document summarizes a presentation given at the 2012 CIPD Annual Conference on the importance of social engagement for HR professionals. It discusses how humans naturally gravitate towards social interactions and networks. It provides examples of how companies have successfully used social media and online communities to provide customer support and solve problems without the need for agents or call centers. The presentation argues that if social media works for customer engagement and support, it can also work for employee engagement and support through empowering employees to help each other. It encourages attendees to participate in social media like Twitter to learn more about trends in social media and how HR can best utilize these tools.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
The document discusses how opening up internal workplace conversations through social media can improve business performance. It argues that companies should embrace social media rather than try to control it, as conversations will happen regardless. Companies that admit mistakes and engage authentically can benefit from increased trust, collaboration, and insights into how to improve. Social media exposes existing engagement issues rather than causing them and represents a major opportunity to gain understanding of one's business.
This document discusses the importance of conversation in the workplace. It argues that conversation is the new currency for engagement and empowerment. It states that organizations need to prioritize internal conversation among employees, not just with customers, to improve business performance. It suggests that social media conversations online reflect offline employee conversations, so companies need to foster open communication internally to build trust and advocacy both inside and outside the organization. Leadership will be defined more by internal workplace stories than formal communications. Overall, the document advocates for organizations to empower employees and encourage social conversations among coworkers.
Smart Use of Social Media in RecruitmentGareth Jones
This document discusses the importance and benefits of using social media for recruitment. It makes three key points:
1) Social media is not a fad and will continue growing in importance, so companies need to embrace it fully. Conversation is becoming the new currency.
2) Social media should be used internally as well as externally. Failing to do so will limit its effectiveness for recruitment and brand.
3) Big changes are coming to recruitment as it integrates more with social media and communities. Recruiters will need to shift focus from driving applicants to community growth and management.
The document discusses social media use for businesses. It is a summary of a meeting between Kinship Digital, a social media consultancy, and CEOs. The meeting covered why Australians are addicted to social media, the consequences for businesses and executives, and a strategic view of social media internally and externally. Case studies were also reviewed that deliver a return on investment from social media use.
In Brian's new book, he outlines therising threat of Digital Darwinism, thephenomenon that affects organizationswhen technology and society evolvefaster than the ability to adapt. It's morethan social media. It's the confluenceof disruptive technology and theevolution of consumer behavior. Briandepicts how leadership can surviveDigital Darwinism by understandingcustomer and employee behavior,their expectations, and how it differsfrom traditional consumers of the past.He reviews disruptive technology,innovative business models, and newopportunities. He also demonstratesbest practices and methodologies toalign the organization with a commonand meaningful vision and strategy, andshared objectives.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
Michael Brito discussed how businesses should think like media companies by focusing on creating relevant and recent content. As consumers lives are unpredictable, businesses need owned, earned, and paid media strategies to be present everywhere. A social business strategy can help businesses collaborate internally and externally to create value for all stakeholders. Businesses should define their brand pillars and narratives to determine the right content, platforms, and distribution frequency.
In a spin-off of her lively article of the same title, marketing strategist Kelli Schmith shares her down-to-earth perspectives on approaching social media for the first time. If you’ve been tempted (or cajoled) into creating a Facebook fan page or tweeting your latest sales promotion, start with this webinar. You’ll learn what really determines whether you’re ready for social media and what questions you need to ask yourself before you dive in.
In the webinar, we discussed: Why Facebook and Twitter, etc., might (or might not) be the place for everyone. The 2 questions you have to ask (and answer) before you jump in. Three (safe) ways to dip your toe into social media.
There are three key areas social media strategists should focus on in whiteboard sessions: gaining insight into social customers, adopting social media company-wide, and operationalizing social media with workflows and processes. Strategists need to understand customer behaviors, track engagement, and identify advocates. They also must gain corporate buy-in, organize internal teams, and provide training and guidance for company-wide adoption. Finally, strategists should establish plans, policies, and integrations to operationalize social media initiatives.
There are three key areas social media strategists should focus on in whiteboard sessions: gaining insight into social customers, adopting social media company-wide, and operationalizing social media with workflows and processes. Gaining insight involves tracking customer behavior, content engagement, conversation histories, and identifying advocates and influencers. Adopting social media company-wide requires buy-in from corporate leadership and identifying teams to utilize social media. Operationalizing social media involves planning content, customer experiences, integration across channels, and measuring return on social media.
There are three key areas social media strategists should focus on in whiteboard sessions: gaining insight into social customers, adopting social media company-wide, and operationalizing social media with workflows and processes. Gaining insight involves tracking customer behavior, content engagement, conversation histories, and identifying advocates and influencers. Adopting social media company-wide requires buy-in from corporate leadership and identifying teams to utilize social media. Operationalizing social media involves planning content, customer experiences, integration across channels, and measuring return on social media.
Brandware Public Relations is a top 100 independent PR agency founded in 2000. It has offices in Atlanta, New York, and Los Angeles. The agency specializes in automotive, powersports, consumer electronics, health tech, luxury lifestyle and enthusiast brands. It uses a 5-step approach of assessing, igniting, building, compelling and turning measurement into momentum. Recent case studies highlighted mitigating business threats, launching startups, building online destinations, national awareness campaigns, and connecting with new audiences.
Why Healthcare Marketing Must Go SocialEric Weaver
EVENT: Puget Sound AMA June Healthcare Luncheon, June 24, 2009
CONTENT: This presentation discusses cultural shifts and crumbling trust that makes marketing less effective than in the past. In order for marketers to be successful in an era of the empowered consumer, we need to recognize that our profession has changed and that social tools present an opportunity to build trust with prospects necessary to convert.
Thanks to all for coming out!
IBM Social Business Briefing, Royal Exchange 26th OctRooven Pakkiri
This document summarizes introductions from participants in an IBM social business discussion. It introduces several experts in social business, digital strategy, and analytics. It then poses questions about key topics in social business, including which departments are driving social initiatives, whether social is being driven by culture or leadership, the order of social brand and social business, how organizations define objectives for social, and the relationship between strategy and culture. It concludes with quotes about the reducing cost of failure in change efforts and social analytics.
1. The document discusses how social media and digital technology have revolutionized customer interactions by making them more social and participatory. It emphasizes that digital experiences will become the primary way customers engage with brands.
2. It provides five ideas for companies to consider in adapting to this new environment: 1) leverage user-generated content and advocacy, 2) harness influencer relationships, 3) make brands more human by adopting singular or multiple voices, 4) create new businesses from hidden assets, and 5) develop mobile and context-based digital experiences.
3. The key message is that digital is transforming customer relationships and companies must use it to get closer to their customers rather than just as an advertising channel. Personalized and
Wizard of Social Media Webinar for Meta-morph-osis Virtual Business Solutions.
Danielle Willis
(773)243-9917
info@meta-morph-osis.com
www.facebook.com/metamorphosisvbs
@dtransformed1
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
This document discusses the rise of social media and its impact on communication and branding. It notes that 75% of U.S. adult internet users use social technology, Twitter has grown over 3,000% in the past year, and 120,000 blogs are launched daily. It emphasizes that brands must now engage in social media as consumers expect companies to be present and interact with them online. It advises companies to listen to what is being said about their brand, engage authentically with fans and customers, and continuously monitor social media to understand their online reputation and conversations.
This document discusses emerging and social media in marketing. It covers topics like social sharing, social bookmarking, defining a social business, and case studies of how companies like AT&T, Domino's Pizza, Mint.com and others have benefited from social media. It also outlines an upcoming class assignment where students will analyze how a brand uses social and emerging media across their business.
Similar to Social Engagement and Collaboration. (20)
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
17. “Human social networks and
communities are both well established,
robust social structures that pre date
their online counterparts by a a
millennia. Humans naturally
gravitate to and desire the
interactions that these structures allow.
We want to belong”.
Dr Michael Wu
18.
19. Social is a culture, a movement.
The technology is largely
irrelevant and will change. The
imperative is to understand the
bigger picture, what is happening
- the movement. This will allow you
to understand how to make the best
of it, regardless of platform.
31. 100% of support calls through the community
No agents or call centres
Fastest growing telco in the UK
Net Promoter score of 73
32.
33. 100% support calls through community
No agents or call centres
Angry Birds promotional campaign designed
by the superfans
34.
35. One Superfan has posted over 45,000 times. His
answers to technical questions have been viewed
millions of times giving him a greater reach than the
companies own advertising campaigns.
36.
37. “The 300% increase in search
engine placement for top keywords
– a natural product of their
community’s open, dynamic
conversation – is itself worth
millions”.
Hewlett Packard Community
43. You cant be social on the outside, if you are not on the inside
INSIDE
OUTSIDE
INNOVATION
INNOVATION
Marke7ng
HR
FEEDBACK
Marke7ng
HR
FEEDBACK
INSIGHT
INSIGHT
NPD
NPD
COMMUNITY
LOYALTY
COMMUNITY
LOYALTY
Product
ADVOCACY
Resourcing
Product
ADVOCACY
Resourcing
Dev
Dev
TRUST
OPENNESS
TRUST
OPENNESS
Sales
Sales
COLLABORATION
COLLABORATION
44. The Social Business of the future
INSIDE OUTSIDE
INNOVATION
Publishing
Events
FEEDBACK
INSIGHT
NPD
Employees, Customers,
LOYALTY
Candidates
ADVOCACY
Training
Research
TRUST
OPENNESS
Membership
COLLABORATION
50. “Social media, which consists of
social networking sites, content sharing
sites, blogs, and micro blogging sites,
saw the biggest percentage increase
(75 percent) in trust among media
sources.”
Edelman Trust Barometer 2012
51. “Smart businesses will take
advantage of this dispersion of
authority. They will talk to their
employees first, and empower
them to drive the conversation
among their peers about the company
and its role in society.”
Edelman Trust Barometer 2012
52. ‘Leadership is
about the stories
that are told
about you – both
positive and
negative. You’ll be
judged by those
stories more than
anything you say
or write.”
53. Employer Brand
‘Leadership is
about the stories
that are told
about you – both
positive and
negative. You’ll be
judged by those
stories more than
anything you say
or write.”
54. “Opening up the water cooler
conversation is probably one of the
biggest opportunities in our working
lifetimes to improve business
performance”
Me! February 29th 2012
55.
56.
57.
58.
59.
60. If customers can solve their
own support issues….
……then surely employees can
too?
62. “We
are
in
the
Compuserve-‐
Prodigy-‐AOL
stage
of
social
media
evolu<on.
It’s
a@er
Netscape
and
before
Google
in
equivalent
internet
<me.”
John Sumser
63.
64. Food for thought…
You no longer control access to the technology or content of the
conversation so stop trying to.
Recognise the huge benefits of opening up the conversation –
trust, authenticity, collaboration.
The conversations are happening anyway, whether you like it
or not. Be part of it rather than just the subject.
Social media exposes cracks in your engagement levels, it
doesn’t cause them.
There is a bigger picture here – social media is simply the power of
the internet manifesting itself as it matures. But it is here to stay.
Social media isn't just a marketing channel - its the biggest
opportunity to gain insight into your business since MBWA.
65. Further reading…
The Science of Social: Beyond Hype, Likes and
Followers
Dr Michael Wu
The Starfish and The Spider
Ori Brafman and Rod A Beckstrom