The document provides tips for using LinkedIn effectively for alumni engagement and advancement. It recommends having a locked alumni group to keep out spammers, using group analytics to benchmark membership, and prospecting alumni based on their LinkedIn profiles. The summary encourages enhancing your own profile, using CardMunch for fundraising, and ensuring students create LinkedIn profiles before graduating. Overall, the document offers best practices for utilizing LinkedIn to strengthen connections with alumni and donors.

1. for advancement

2. Brent Grinna (@brentgrinna)
Founder & CEO, EverTrue
Board Member, Brown Alumni Association

7. Facebook User Growth

8. LinkedIn Growth
200
150
100
Members (mn)
50
0
Q4’10 Q4’11 Q4’12
*Credit: LinkedIn Marketing

9. Mobile Growth
Interest in Buying in Next 6 Mo.
(USA Kids 6-12 Years Old)*
iPad 48%
Nintendo Wii U 39%
iPad Mini 36%
iPod Touch 36%
iPhone 33%
Kinnect for Xbox 360 31%
0 12.5 25 37.5 50
*Nielson

10. Why Bring Advancement to ?

11. Global Reach
LinkedIn’s user base of 200M represents 200 countries.
Members by Country*
*Credit: Amodiovalerio Verde

12. An Influential Bunch
4 in 5 LinkedIn users drive business decisions.
42% of members make over $100,000 a year in salary.
39% are Managers, Directors, Owners, Chief Officers or VPs.
Accounts for executives from all 2011 Fortune 500 Companies.
93% more likely to be college graduates than the average adult online.
*Credit: LinkedIn Marketing

13. Activity
73% Use LinkedIn to network with other professionals.
2 out of 3 use LinkedIn to keep up with industry news.
In 2011, LinkedIn users conducted 4.2B professional searches.
There are more than 2M company pages & 1M groups on LinkedIn
In the last year, LinkedIn has experiences a 170% inc. in mobile use.

14. Best Practice:
Using Groups for Alumni

15. The Group Manager

16. Have One Group

17. Lock It Up
Keeping your group locked keeps out spammers. It allows
you to personally welcome members into the community.
Bottom-line: you don’t want random people in your group
and neither do your alumni.
Example: Deerfield - http://linkd.in/WIgJmg

18. Group Analytics
Example: Harvard-Westlake - http://linkd.in/V2Ypq3

19. Benchmarking
LinkedIn alumni group members per student - summer 2011

20. The Eight Schools - January 2013
3
2.25
1.5
0.75
0 Andover St. Paul’s Deerfield Academy Choate Rosemary Hall Lawrenceville School Northfield Mount Hermon Exeter Hotchkiss School
Today Summer 2011
*Size of LinkedIn Alumni Group / Enrollment

21. Grow Your Group by 5pm Today
http://bit.ly/Y84pSY
Example: Shady Side Academy

22. Prospect Research
on

23. Andover Exeter
Top 5 Industries Top 5 Employers Top 5 Industries Top 5 Employers
1. Financial Services 1. Accenture 1. Financial Services 1. Goldman Sachs
2. Law Practice 2. J.P. Morgan 2. Law Practice 2. Google
3. Marketing 3. Merrill Lynch 3. Marketing 3. IBM
4. Information Technology 4. Fidelity Investments 4. Investment Management 4. J.P Morgan
5. Management Consulting 5.Google 5. Computer Software 5. Merrill Lynch
Alums by Top Cities Alums by Top Cities
Boston NYC
26% 24%
NYC 36% Boston 40%
San Francisco San Francisco
Washington, DC Washington, DC 20%
Other 6%
9%
24%
Other
7% 10%

24. Advanced Search

25. Saving Your Search

26. LinkedIn for Alumni

27. Being a Professional Resource to
Alumni and Donors on

28. Profile Photo: Smile!
Bad
Bad
<-- 7x more views
Great!

29. Be Fun to Talk To
Create a Captivating Headline & Summary
Customize your link
Give and Get: Recommendations & Endorsements

30. CardMunch!

31. 2 people join LinkedIn every second
Summary:
1) Group Manager - Grow your Group by 5pm
2) Sub-groups - Bring your affinity groups online
3) Prospect research - simple targeting
4) Enhance your own profile
5) CardMunch - a great tool for fundraisers
6) Students - don’t let them graduate without LinkedIn
Good Luck!
brent@evertrue.com