This document proposes a marketing solutions plan for the School of Continuing Education at Columbia University. The plan aims to increase reach, brand extension, awareness, and conversions. It recommends using LinkedIn's targeting, content ads, InMail messages, custom groups, and company pages/followers to engage professionals and build the school's brand and relationships. Case studies demonstrate how other top schools have successfully used LinkedIn's tools and follower ecosystem. The proposal includes targeted budgets and analytics for measuring success.
The document provides marketing solutions from LinkedIn to New York University to increase reach, brand awareness, and conversions. It outlines LinkedIn's large professional network and demographic data. Specific solutions proposed include using LinkedIn Pages, groups, content ads, Partner Messages, and status updates to engage followers and promote NYU's programs and initiatives. Examples are given of other educational institutions successfully using LinkedIn's follower ecosystem and content marketing. The overall goal is for NYU to leverage LinkedIn's targeted professional audience.
This document discusses marketing solutions from LinkedIn that Georgetown University could utilize to meet its objectives of increasing reach, extending its brand, raising awareness, and driving conversions. It outlines LinkedIn's large professional network and how its quality audience of influential, affluent professionals can be targeted. Specific LinkedIn tools are presented, including company pages to engage followers, content ads, partner messages through the LinkedIn inbox, and status updates. Case studies of INSEAD and London Business School's successful use of these tools to engage potential candidates and drive awareness through relevant content and messaging are also provided.
This document discusses marketing solutions from LinkedIn for the client Eduvantis. It outlines LinkedIn's large professional network and how marketers can use LinkedIn to reach influential, affluent professionals. Specific LinkedIn marketing solutions are also summarized, including creating a Company Page, running social ads and content ads, engaging members through groups, and directly messaging members using InMail. Case studies of how other education companies successfully used LinkedIn's marketing solutions to engage prospects and differentiate their programs are also provided.
The document discusses LinkedIn's marketing solutions. It introduces LinkedIn's mission to connect professionals and businesses to make them more productive and successful. It then outlines LinkedIn's quality audience of over 160 million users, the engaged time users spend on LinkedIn, and how LinkedIn solutions can help align messages with business opportunities through targeting, insights, and integration across devices and networks. The document also provides examples of LinkedIn advertising solutions like display ads, content ads, sponsored polls, and partner messages and how they can help drive engagement, conversation, and shareability.
LinkedIn presentatie van Marcel Molenaar op Next Marketing 2013ICT Valley
LinkedIn has become an important influence on IT purchasing decisions. IT decision makers use social platforms like LinkedIn throughout the entire purchasing process, from initial awareness of products and services to implementation and review. LinkedIn is the preferred social network for IT professionals because it allows them to efficiently learn from trusted peers, find relevant vendor information, and access a broader professional network.
LinkedIn is a professional social network with over 175 million members worldwide. It allows users to connect with colleagues and professionals, access thought leadership content, and find relevant career and business opportunities. Marketers can use LinkedIn to reach influential audiences at scale within a business context and promote trust. The network effect of LinkedIn also extends the reach and impact of marketing campaigns through viral sharing and network connections.
1) While employer branding is seen as important globally, many companies do not take a strategic or quantitative approach. Only about a third regularly measure their employer brand.
2) Investment in employer branding is rising due to increased awareness of its impact, but resources for success are still lacking according to many talent acquisition leaders.
3) Viral channels like social networks and word-of-mouth are seen as highly effective for employer branding along with company websites, but companies have less control over these channels.
The document discusses the state of employer branding based on a global survey of over 3,000 talent acquisition leaders. Some key findings include:
1. 83% of respondents agree that employer branding significantly impacts their ability to hire top talent, and 69% consider it a top priority.
2. 91% of companies are investing more or the same in employer branding in 2012 compared to 2011, though only 39% feel they have adequate resources.
3. While career sites are viewed as effective, viral channels like word of mouth, social media, and online networks play a large role in building employer brands.
4. Many companies lack proactive employer branding strategies and do not regularly measure their employer brand performance
The document provides marketing solutions from LinkedIn to New York University to increase reach, brand awareness, and conversions. It outlines LinkedIn's large professional network and demographic data. Specific solutions proposed include using LinkedIn Pages, groups, content ads, Partner Messages, and status updates to engage followers and promote NYU's programs and initiatives. Examples are given of other educational institutions successfully using LinkedIn's follower ecosystem and content marketing. The overall goal is for NYU to leverage LinkedIn's targeted professional audience.
This document discusses marketing solutions from LinkedIn that Georgetown University could utilize to meet its objectives of increasing reach, extending its brand, raising awareness, and driving conversions. It outlines LinkedIn's large professional network and how its quality audience of influential, affluent professionals can be targeted. Specific LinkedIn tools are presented, including company pages to engage followers, content ads, partner messages through the LinkedIn inbox, and status updates. Case studies of INSEAD and London Business School's successful use of these tools to engage potential candidates and drive awareness through relevant content and messaging are also provided.
This document discusses marketing solutions from LinkedIn for the client Eduvantis. It outlines LinkedIn's large professional network and how marketers can use LinkedIn to reach influential, affluent professionals. Specific LinkedIn marketing solutions are also summarized, including creating a Company Page, running social ads and content ads, engaging members through groups, and directly messaging members using InMail. Case studies of how other education companies successfully used LinkedIn's marketing solutions to engage prospects and differentiate their programs are also provided.
The document discusses LinkedIn's marketing solutions. It introduces LinkedIn's mission to connect professionals and businesses to make them more productive and successful. It then outlines LinkedIn's quality audience of over 160 million users, the engaged time users spend on LinkedIn, and how LinkedIn solutions can help align messages with business opportunities through targeting, insights, and integration across devices and networks. The document also provides examples of LinkedIn advertising solutions like display ads, content ads, sponsored polls, and partner messages and how they can help drive engagement, conversation, and shareability.
LinkedIn presentatie van Marcel Molenaar op Next Marketing 2013ICT Valley
LinkedIn has become an important influence on IT purchasing decisions. IT decision makers use social platforms like LinkedIn throughout the entire purchasing process, from initial awareness of products and services to implementation and review. LinkedIn is the preferred social network for IT professionals because it allows them to efficiently learn from trusted peers, find relevant vendor information, and access a broader professional network.
LinkedIn is a professional social network with over 175 million members worldwide. It allows users to connect with colleagues and professionals, access thought leadership content, and find relevant career and business opportunities. Marketers can use LinkedIn to reach influential audiences at scale within a business context and promote trust. The network effect of LinkedIn also extends the reach and impact of marketing campaigns through viral sharing and network connections.
1) While employer branding is seen as important globally, many companies do not take a strategic or quantitative approach. Only about a third regularly measure their employer brand.
2) Investment in employer branding is rising due to increased awareness of its impact, but resources for success are still lacking according to many talent acquisition leaders.
3) Viral channels like social networks and word-of-mouth are seen as highly effective for employer branding along with company websites, but companies have less control over these channels.
The document discusses the state of employer branding based on a global survey of over 3,000 talent acquisition leaders. Some key findings include:
1. 83% of respondents agree that employer branding significantly impacts their ability to hire top talent, and 69% consider it a top priority.
2. 91% of companies are investing more or the same in employer branding in 2012 compared to 2011, though only 39% feel they have adequate resources.
3. While career sites are viewed as effective, viral channels like word of mouth, social media, and online networks play a large role in building employer brands.
4. Many companies lack proactive employer branding strategies and do not regularly measure their employer brand performance
The document describes three individuals - a 42-year-old cobbler who stores important documents like birth certificates in an "upcountry" location, and two young men aged 22 and 24 who operate a rabbit and entertainment business and prefer to back up documents digitally. It then outlines a proposed solution where individuals can photograph important documents using a mobile phone app, pay to store the images securely in the cloud, and later retrieve printed copies of the documents for a small fee. The solution aims to provide secure, affordable document storage and access for residents living in slum areas who currently keep documents at home.
The USA Staffing web-based system streamlines the complex public sector staffing process. It automates recruitment, assessment, referral, and notification through a single, integrated software solution. The user-friendly system generates vacancy announcements, posts them on USAJOBS, accepts applications, analyzes applicant qualifications and competencies, ranks applicants, manages records, and meets regulatory requirements. It provides a cost-effective way for public agencies to hire the best qualified candidates.
The document discusses how Roberto Troisi is influenced by the music videos "Nothing Good Has Happened Yet" by We Are The Ocean and "Motivation" by Sum 41 in creating his own music video. Specifically, he draws influence from the old school visual style of both videos, the fast editing in "Motivation", the dark color palette in "Nothing Good Has Happened Yet", and the close-up cinematography of the artists used in both videos.
This document provides an A-Z index of US visa categories and related topics. It includes nonimmigrant visas (temporary visas for things like tourism, work, and study) and immigrant visas (permanent residency visas). The index covers visa types like the B-1 for visitors, F-1 for students, H-1B for specialty occupations, and J-1 for cultural exchange. It also includes topics like applying for asylum, customs procedures, employment authorization, and immigration regulations.
Este documento describe las características de varias enfermedades relacionadas con la presión intraocular elevada, incluyendo glaucoma, neuropatía óptica y daño de fibras retinianas. Explica los factores que afectan la presión intraocular, los síntomas, diagnósticos y tratamientos disponibles para estas afecciones como medicamentos, láser e intervenciones quirúrgicas.
El documento describe la historia y evolución de la tuberculosis desde la antigüedad hasta la actualidad. Explica que la OMS lanzó la estrategia DOTS en 1990 para combatir la tuberculosis en países de Latinoamérica, logrando una cobertura del 100% en Colombia en 2003 y reduciendo gradualmente la incidencia desde entonces. Asimismo, presenta información sobre el Programa Nacional de Control de Tuberculosis y Lepra en Colombia, creado en 2014 para unificar las acciones de control de ambas enfermedades.
Este documento resume las características de diferentes tipos de cefaleas, incluyendo sus causas, síntomas, diagnóstico y tratamiento. Describe cefaleas primarias como la migraña, cefalea tensional y cefaleas trigémino-autonómicas, así como cefaleas secundarias. Explica los criterios para diagnosticar cada tipo y las opciones de tratamiento agudo y preventivo.
El documento trata sobre la intoxicación por cianuro. Brevemente: 1) El cianuro inhibe la respiración celular al unirse a la citocromo oxidasa. 2) Los síntomas de intoxicación aguda incluyen cefalea, náuseas y vómitos, debilidad y parálisis, somnolencia y coma. 3) La intoxicación crónica resulta de la inhalación prolongada de bajas dosis y puede causar secuelas neurológicas permanentes.
The document discusses the different types of visas available for temporary visitors to the United States. There are two main categories: nonimmigrant visas, which allow temporary visits, and immigrant visas, which allow permanent residence. Each nonimmigrant visa has a specific purpose like tourism, business, study, or work. The required visa is determined by immigration law and the traveler's purpose and circumstances. A chart provides details on each nonimmigrant visa type and application requirements.
The USA Staffing web-based system streamlines the complex public sector staffing process. It automates recruitment, assessment, referral, and notification through a single, integrated software solution. The user-friendly system generates vacancy announcements, posts them on USAJOBS, accepts applications, analyzes applicant qualifications and competencies, ranks applicants, manages records, and meets regulatory requirements. It provides a cost-effective way for public agencies to hire the best qualified candidates.
LinkedIn Marketing Solutions provides targeted advertising and content solutions on LinkedIn's professional social network. With over 160 million users globally, including 55 million in the US, LinkedIn allows marketers to reach influential professionals at scale. LinkedIn's data and targeting capabilities help ensure marketing messages are delivered in a trusted business context. Marketers can measure impact through insights into who engaged with their content, generating high-quality leads and increasing brand awareness.
"Healthcare and Financial Services SIG" - Linked in Healthcare Marketing Chicago AMA
1) Marketing Solutions provides identity, insights, and opportunities to connect professionals globally to help them be more productive and successful.
2) They bring value to members through identity services like profiles and search, as well as insights from news, events and groups. Members can access these services anywhere through desktop, mobile and APIs.
3) LinkedIn has over 150 million members globally including over 5 million healthcare professionals who are an engaged audience that is growing rapidly year-over-year. The professional network allows members to own their professional identity and curate context to potentially turn relationships into business opportunities.
Social Media Week 2012: Using LinkedIn to drive community, collaboration and ...FleishmanHillard UK
This presentation, shared with attendees at Social Media Week 2012 in London, provides an overview of LinkedIn Marketing Solutions offering and a step-by-step approach to building and implementing a successful B2B social media strategy on LinkedIn.
The focus is mainly on using LinkedIn groups to build a strong sense of community among B2B audiences and customers specifically through: discovery, strategy, promotion, content, community, lead generation and measurement.
The document discusses marketing solutions on LinkedIn. It describes LinkedIn's large audience of professionals, how executives use LinkedIn, and opportunities to engage influential professionals. It then outlines various marketing solutions on LinkedIn like display ads, custom groups, content ads, and establishing a company presence. The final section discusses opportunities for a partnership between LinkedIn and Shangri-La hotels to drive conversation, engagement, and thought leadership.
LinkedIn Financial Services Webinar Part 4 - 6-28-12LinkedIn
This deck is very similar to the webinar deck from part 3 of our Financial Services Webinar Series, giving a deeper understanding of how financial advisors can leverage social media based on research by LinkedIn and FTI Consulting. We've added a list of social media vendors to the appendix. By Emily Friedman, LinkedIn; Neil Benedict, FTI Consulting; and Davis Janowski, InvestmentNews.
This document discusses how understanding different mindsets on personal versus professional social networks can help marketers engage more effectively. It finds that emotions still play a key role in both contexts. While personal networks focus on socializing and entertainment, professional networks have a purposeful mindset centered around career goals like maintaining identity, making useful contacts, and staying informed. Marketers are expected to participate on professional networks by providing career information and updates that help users improve professionally. Aligning a brand with how it can build knowledge and success through meaningful relationships can optimize marketing efforts with the right mindset.
LinkedIn Financial Services Webinar Part 3 - 6-26-12LinkedIn
This deck gives a deeper understanding of how financial advisors can leverage social media, and how various types of advisors achieved success despite the challenges presented by company compliance policies, based on research by LinkedIn and FTI Consulting. By Emily Friedman, LinkedIn; Neil Benedict, FTI Consulting; and Davis Janowski, InvestmentNews.
LinkedIn provides various marketing solutions to connect professionals and businesses globally. It offers a quality audience of over 200 million members across different regions and countries. LinkedIn's platform allows targeted advertising and content distribution in a business context. It has high impact display ads, content ads, sponsored polls, inmails, and follower campaigns. The solutions help deliver compelling insights and marketing results through LinkedIn and SlideShare.
The document summarizes a LinkedIn recruiting solutions presentation given in Jakarta, Indonesia. The presentation covered LinkedIn's mission to connect professionals, its growing global user base, and various LinkedIn recruiting products and solutions like LinkedIn Recruiter, Jobs Network, and Career Pages. Tips were provided on using LinkedIn effectively for recruiting like leveraging profiles, groups, jobs features, and the LinkedIn network.
The document describes three individuals - a 42-year-old cobbler who stores important documents like birth certificates in an "upcountry" location, and two young men aged 22 and 24 who operate a rabbit and entertainment business and prefer to back up documents digitally. It then outlines a proposed solution where individuals can photograph important documents using a mobile phone app, pay to store the images securely in the cloud, and later retrieve printed copies of the documents for a small fee. The solution aims to provide secure, affordable document storage and access for residents living in slum areas who currently keep documents at home.
The USA Staffing web-based system streamlines the complex public sector staffing process. It automates recruitment, assessment, referral, and notification through a single, integrated software solution. The user-friendly system generates vacancy announcements, posts them on USAJOBS, accepts applications, analyzes applicant qualifications and competencies, ranks applicants, manages records, and meets regulatory requirements. It provides a cost-effective way for public agencies to hire the best qualified candidates.
The document discusses how Roberto Troisi is influenced by the music videos "Nothing Good Has Happened Yet" by We Are The Ocean and "Motivation" by Sum 41 in creating his own music video. Specifically, he draws influence from the old school visual style of both videos, the fast editing in "Motivation", the dark color palette in "Nothing Good Has Happened Yet", and the close-up cinematography of the artists used in both videos.
This document provides an A-Z index of US visa categories and related topics. It includes nonimmigrant visas (temporary visas for things like tourism, work, and study) and immigrant visas (permanent residency visas). The index covers visa types like the B-1 for visitors, F-1 for students, H-1B for specialty occupations, and J-1 for cultural exchange. It also includes topics like applying for asylum, customs procedures, employment authorization, and immigration regulations.
Este documento describe las características de varias enfermedades relacionadas con la presión intraocular elevada, incluyendo glaucoma, neuropatía óptica y daño de fibras retinianas. Explica los factores que afectan la presión intraocular, los síntomas, diagnósticos y tratamientos disponibles para estas afecciones como medicamentos, láser e intervenciones quirúrgicas.
El documento describe la historia y evolución de la tuberculosis desde la antigüedad hasta la actualidad. Explica que la OMS lanzó la estrategia DOTS en 1990 para combatir la tuberculosis en países de Latinoamérica, logrando una cobertura del 100% en Colombia en 2003 y reduciendo gradualmente la incidencia desde entonces. Asimismo, presenta información sobre el Programa Nacional de Control de Tuberculosis y Lepra en Colombia, creado en 2014 para unificar las acciones de control de ambas enfermedades.
Este documento resume las características de diferentes tipos de cefaleas, incluyendo sus causas, síntomas, diagnóstico y tratamiento. Describe cefaleas primarias como la migraña, cefalea tensional y cefaleas trigémino-autonómicas, así como cefaleas secundarias. Explica los criterios para diagnosticar cada tipo y las opciones de tratamiento agudo y preventivo.
El documento trata sobre la intoxicación por cianuro. Brevemente: 1) El cianuro inhibe la respiración celular al unirse a la citocromo oxidasa. 2) Los síntomas de intoxicación aguda incluyen cefalea, náuseas y vómitos, debilidad y parálisis, somnolencia y coma. 3) La intoxicación crónica resulta de la inhalación prolongada de bajas dosis y puede causar secuelas neurológicas permanentes.
The document discusses the different types of visas available for temporary visitors to the United States. There are two main categories: nonimmigrant visas, which allow temporary visits, and immigrant visas, which allow permanent residence. Each nonimmigrant visa has a specific purpose like tourism, business, study, or work. The required visa is determined by immigration law and the traveler's purpose and circumstances. A chart provides details on each nonimmigrant visa type and application requirements.
The USA Staffing web-based system streamlines the complex public sector staffing process. It automates recruitment, assessment, referral, and notification through a single, integrated software solution. The user-friendly system generates vacancy announcements, posts them on USAJOBS, accepts applications, analyzes applicant qualifications and competencies, ranks applicants, manages records, and meets regulatory requirements. It provides a cost-effective way for public agencies to hire the best qualified candidates.
LinkedIn Marketing Solutions provides targeted advertising and content solutions on LinkedIn's professional social network. With over 160 million users globally, including 55 million in the US, LinkedIn allows marketers to reach influential professionals at scale. LinkedIn's data and targeting capabilities help ensure marketing messages are delivered in a trusted business context. Marketers can measure impact through insights into who engaged with their content, generating high-quality leads and increasing brand awareness.
"Healthcare and Financial Services SIG" - Linked in Healthcare Marketing Chicago AMA
1) Marketing Solutions provides identity, insights, and opportunities to connect professionals globally to help them be more productive and successful.
2) They bring value to members through identity services like profiles and search, as well as insights from news, events and groups. Members can access these services anywhere through desktop, mobile and APIs.
3) LinkedIn has over 150 million members globally including over 5 million healthcare professionals who are an engaged audience that is growing rapidly year-over-year. The professional network allows members to own their professional identity and curate context to potentially turn relationships into business opportunities.
Social Media Week 2012: Using LinkedIn to drive community, collaboration and ...FleishmanHillard UK
This presentation, shared with attendees at Social Media Week 2012 in London, provides an overview of LinkedIn Marketing Solutions offering and a step-by-step approach to building and implementing a successful B2B social media strategy on LinkedIn.
The focus is mainly on using LinkedIn groups to build a strong sense of community among B2B audiences and customers specifically through: discovery, strategy, promotion, content, community, lead generation and measurement.
The document discusses marketing solutions on LinkedIn. It describes LinkedIn's large audience of professionals, how executives use LinkedIn, and opportunities to engage influential professionals. It then outlines various marketing solutions on LinkedIn like display ads, custom groups, content ads, and establishing a company presence. The final section discusses opportunities for a partnership between LinkedIn and Shangri-La hotels to drive conversation, engagement, and thought leadership.
LinkedIn Financial Services Webinar Part 4 - 6-28-12LinkedIn
This deck is very similar to the webinar deck from part 3 of our Financial Services Webinar Series, giving a deeper understanding of how financial advisors can leverage social media based on research by LinkedIn and FTI Consulting. We've added a list of social media vendors to the appendix. By Emily Friedman, LinkedIn; Neil Benedict, FTI Consulting; and Davis Janowski, InvestmentNews.
This document discusses how understanding different mindsets on personal versus professional social networks can help marketers engage more effectively. It finds that emotions still play a key role in both contexts. While personal networks focus on socializing and entertainment, professional networks have a purposeful mindset centered around career goals like maintaining identity, making useful contacts, and staying informed. Marketers are expected to participate on professional networks by providing career information and updates that help users improve professionally. Aligning a brand with how it can build knowledge and success through meaningful relationships can optimize marketing efforts with the right mindset.
LinkedIn Financial Services Webinar Part 3 - 6-26-12LinkedIn
This deck gives a deeper understanding of how financial advisors can leverage social media, and how various types of advisors achieved success despite the challenges presented by company compliance policies, based on research by LinkedIn and FTI Consulting. By Emily Friedman, LinkedIn; Neil Benedict, FTI Consulting; and Davis Janowski, InvestmentNews.
LinkedIn provides various marketing solutions to connect professionals and businesses globally. It offers a quality audience of over 200 million members across different regions and countries. LinkedIn's platform allows targeted advertising and content distribution in a business context. It has high impact display ads, content ads, sponsored polls, inmails, and follower campaigns. The solutions help deliver compelling insights and marketing results through LinkedIn and SlideShare.
The document summarizes a LinkedIn recruiting solutions presentation given in Jakarta, Indonesia. The presentation covered LinkedIn's mission to connect professionals, its growing global user base, and various LinkedIn recruiting products and solutions like LinkedIn Recruiter, Jobs Network, and Career Pages. Tips were provided on using LinkedIn effectively for recruiting like leveraging profiles, groups, jobs features, and the LinkedIn network.
1) The survey results show that B2B content marketing is expanding in terms of tactics, formats, and volume of content produced. Lead generation, thought leadership, and brand awareness were the top three goals of content marketing.
2) Case studies, white papers, and press releases were the most commonly used tactics, while videos and infographics saw the largest growth. Engaging storytelling, originality, and customized content were considered the most important elements of effective content.
3) Most companies create content from scratch and measure success through web traffic, views/downloads, and lead volume and quality. LinkedIn was the most commonly used social media platform to distribute content.
Employer branding is critical for hiring success. Most companies agree that employer brand significantly impacts their ability to hire great talent. Industry leaders are increasingly spending more on employer branding to attract candidates and differentiate themselves. Strong employer brands have been shown to lower costs per hire and employee turnover. LinkedIn's Talent Brand Index can measure how well a company engages talent and compare it to peers to help improve employer branding over time.
This document provides an overview of LinkedIn's marketing solutions for building relationships with professionals worldwide. It outlines LinkedIn's audience of over 225 million users, their engagement with content and connections on the platform, and how marketers can precisely target users through ads, company pages, groups, mobile solutions, and social ads. The final sections discuss priority accounts, engagement strategies, and thank the audience for their time.
This document provides an agenda and information for a LinkedIn event in Doha, Qatar on growing a business with LinkedIn. The agenda includes introductions of LinkedIn and its products from 9:00-13:00 followed by lunch. Specific sessions will cover tips and tricks on LinkedIn, talent solutions, benefits and ROI. The document also includes background information on LinkedIn's vision, members, tools for professionals, and case studies on how other companies have successfully used LinkedIn.
Meera Bhatia, Head of Product Management for LinkedIn Marketing Solutions gives an exclusive view into the latest and greatest LinkedIn tools for marketers that enable you to leverage social networks to better influence IT Decision Makers.
LinkedIn: Home to the Global Business EliteLinkedIn
The latest round of the Global Business Elite survey shows over a third of the world’s most influential and affluent people using LinkedIn at least once a month.
The research shows the same level of penetration for LinkedIn amongst the highest-level C-Suite executives, 118,000 of whom use the network daily. And the platform also reaches 58% of international business travellers.
Top business users are amongst LinkedIn’s most engaged and digitally savvy members, with 83% accessing content via a smartphone. And with high personal net worth and big business-purchase budgets, they represent the most valuable consumers on the planet.
This document discusses how social media is changing business and provides strategies for companies to leverage social media. It notes that social media usage is growing rapidly globally and through mobile devices. Customers and employees now expect more social and collaborative experiences. The document outlines seven social business solutions that can drive customer and internal value across enterprises by unlocking the potential of social media. These solutions require changes to marketing, communications, and culture to fully integrate social media.
Social Selling has changed the way people buy. Learn to use LinkedIn and other platforms to engage with your prospects and turn them into fans of your online profile.
It's the way your clients are wanting to buy!
Social Media and reputation: what you can learn from big companiesAddison Group
A presentation we made for Project DigitISE, who hosted 'Get the Digital Edge', a series of workshops and seminars for University of Westminster students exploring digital literacy skills and employability.
We look at what online reputation is, why it matters, and how social media can affect it. By examining these questions in the light of FTSE100 activity on social media channels, we ask what it means for the individual.
The survey highlights that:
- Content marketing is growing in popularity, with over 84% of respondents planning to increase it in the next 12 months.
- The top goals of content marketing are lead generation, thought leadership, and brand awareness.
- The most commonly used content formats are case studies, white papers, press releases, and newsletters.
- The biggest challenge is having enough time and resources to create content.
1. Marketing Solutions
Presented To: School of Continuing Education,
Columbia University
Date: 12/7/2012
Account Executive: Janine Taormina
Account Manager: Tim McCarthy
Marketing Solutions 1
2. School of Continuing Education, Columbia University
Business Review
Marketing Objectives:
– Increase REACH
– Extend BRAND
– Increase top-line AWARENESS
– Conversions
Goals
Challenges
Marketing Solutions 2
3. LinkedIn Mission:
Connect the world’s
professionals to make
them more productive
and successful.
Marketing Solutions 3
4. The globally connected
professional network
187,000,000+ UK
NL
8M+
3M+
DACH
registered members (as of October 2012)
3M+
France
3M+
Italy
Canada
Spain 3M+
5M+ Europe
2M+
USA 35M+
61M+ India
14M+
Brazil
Australia
7M+
2.9M
+
Marketing Solutions 4
5. We connect people across
a wide range of demographics
45% women
55% men
Educated:
55% college grad or above
*
Affluent:
49% HHI $75K+
33% HHI $100K+
27% Millennial A18-34
44% are parents
24% GenX A35-44
38% Boomers A45-64
Source: comScore, November 2011. * @plan, Rels 4, 2011.
Marketing Solutions 5
6. And they use LinkedIn for many purposes
Connect & 76% Network with other professionals
Communicate
40% Let others know what I’m up to
Research People & 62% Learn about what other colleagues are doing
Companies
43% Learn more about a company
Professional Insights 46% Stay up to date on industry discussions
72% Maintain professional identity
Manage Career
37% Look for jobs As of March 2012
Marketing Solutions 6
7. Social Media Environment Matters
Quality Audience Business Context Marketing Impact
Reach the most influential, affluent Promotes trust and Delivers compelling insights and
and educated audiences at scale message receptivity results with social media solutions
4.2M 2x +10
Corporate Executives on
more confident in info found on shift in Net Promoter Score as a
LinkedIn. 150M members and
LinkedIn than other social sites2 result of leveraging LinkedIn3
growing1
1 Internal LinkedIn data (US), March 2012
2 LinkedIn Audience 360 Survey (US), August 2011
3 Global computer manufacturer
Marketing Solutions 7
8. Reach Influential, Affluent Professionals
Quality Audience Business Context Marketing Impact
Business Decision Makers
Comp
LinkedIn 26.7% Target By
NY… 24.1% Profession
Faceb… 15.8% Seniority
Education
Industry
HHI $100K+ Company Size
Geography
Comp
Group Membership
LinkedIn 34.4%
NY… 31.9%
Faceb… 20.0%
Source: The Nielsen Company @Plan,
US Adults age 18+, Rel 3 2011
Marketing Solutions 8
9. LinkedIn combines social media solutions that deliver
compelling insights and results.
Create Attract
Experiences Audience
• Content Ads
• Company Page
• Social Ads
• Groups
• Partner Messages
Amplify thru Engage in
Network Conversation
• Network Update • Polls
Status • Groups
• Company Followers • Company Status
• API/Web Plug-Ins Updates
Marketing Solutions 9
11. LinkedIn Audience Targeting
The most accurate way to target professionals on the web.
Profession
Seniority
Industry
Company Size
Geography
Education
Marketing Solutions 11
13. LinkedIn Content Ads
New optional format for video feeds
Distribute School of
Continuing Education,
Columbia University‘s
Standard Content Ad
content to build brand
loyalty and establish
thought leadership.
The benefits of Content
Ads with expandable
player:
• Highlight video content
Expandable Video • Provide more
Content Ad
information about the
videos
• More engagement
options
Marketing Solutions 13
14. LinkedIn InMail Messages
Direct Communication to the Professional Inbox
Drive Awareness & Promote
University Initiatives
Target CLO’s & HR Execs
Credible messaging and high
open rates since members only
receive one InMail every 60 days
Leverage Added Value Elements
(300x250 or 300x600) to cross
promote and drive followers to
Company Page & University-
Sponsored Groups
Marketing Solutions 14
15. LinkedIn Custom Groups
Where members collaborate on shared passions, interests or goals
Cultivate long-lasting
relationships
Robust membership-driving
program
Over 1,000,000 Groups currently
exist
1,500 Groups created every day
3,000,000 join groups every
month
Marketing Solutions 15
16. School of Continuing Education,
Columbia University
Company Pages
&
Follower Ecosystem
Marketing Solutions 16
17. Capture Followers who will become your advocates
Gain School of Continuing Education, Columbia University followers with LinkedIn’s
Follow Company Ads
Leverage LinkedIn’s precise
targeting to garner qualified
Prospective Students
Generate social awareness
when new professionals follow
Fuqua
Build relationships by increasing
followers
Influence professionals by using
their social graph
Marketing Solutions 17
18. Engage Those Most Interested in Your Brand
Introducing Company Status Updates
Homepage
School of Continuing Education, Columbia University Profile
is announcing a new Executive MBA program.
http://bit.ly/oow11ytfb
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Maurisrhoncusscelerisqueporttitor. Fusceviverrajustofermentum dolor volutpat.
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55% of LinkedIn members will follow a company “forever”.1
45% of members want weekly updates.1
LinkedIn Survey (n=363), US and Canada, October 2011
Marketing Solutions 18
19. Education companies have already adopted status updates
Over 900 Education
Companies sent
Status Updates in
30 days
Over 100 sent
more than 10
LinkedIn Internal Data as of July 2012 for higher education & education management industries
Marketing Solutions 19
27. LinkedIn Platform: APIs for marketers
American Express creates a viral engine that
rewards LinkedIn members with card discounts
for professional recommendations
Marketing Solutions 27
29. INSEAD:
Successfully using the follower ecosystem
Objective
Engage potential candidates and
differentiate programme using
advocacy
Solution
Targeted social ads
Follow ads
Recommendation ads
Results
19,800 followers /2 months
435 recommendations
Marketing Solutions 29
30. London Business School:
Intelligently using content and relevant messaging
Objective
Drive awareness and perception
of LBS using relevant content and
highly targeted direct messaging
Solution
Targeted display
Content ads
InMail
Results
85% open rate on InMail
0.1% CTR on targeted display
8% engagement rate on content ad
Marketing Solutions 30
31. 2013 Proposal
Columbia University_MS_Q1 Q2 '13_DSM ID
2608683.xls
Columbia Targets MS programs (2).xlsx
Marketing Solutions 31
What’s most intriguing when you consider our audience is not just the size, but also the complexity. We connect women, men; Moms and Dads. Our members are exceedingly well educated, and also affluent. They are also represented well across the Millennials age 18-34, GenX age 35-44 and Boomer age 44-64 generations. Interestingly, we are seeing tremendous growth in our reach of Millennials, with +9% growth in unique visitors within this segment in the past year.
So now, let’s take a look at what our audience is actually doing on LinkedIn. We’re seeing four common use cases and people are using any combination of them at a given time. First and foremost, they’re using LinkedIn as a tool to connect and communicate. This idea of connecting is part of the original vision for LinkedIn, and certainly why millions joined in the first place. Increasingly, we’ve seen people use LinkedIn not just to connect, but to communicate with their networks. A lot of people are using LinkedIn to research people and companies. This could be looking at the profile of someone you’re about to meet with. If you’re an outbound professional, this could be for prospecting. Increasingly, this research is about that relationship with companies: When LinkedIn was founded, it was people connecting to people, but now we’ve built that up to give companies a voice – customers say if LinkedIn is about business, then they want to have that relationship with companies on the platform. Companies can now have their own page with control over brand messaging, and you can have valuable dialogue with those who follow your company. In addition to looking at companies or people on LinkedIn, members are turning to the site in order to stay more productive and informed during the work day, in their current roles. They’re looking for insights – these are coming from their home page, seeing what articles are being shared and discussed. They also have LinkedIn Today, which is our social newspaper. What makes LinkedIn Today really unique is that it’s sharing content based on what people like you (or in your industry) are reading, not just keywords in the article. That’s the difference from LinkedIn and other social platforms for social aggregation – it’s about who is sharing the information. Some portion of our members is also looking for jobs, but it’s not as much of a major use case as you might think. At any given time, only about 20% of our members are in-market to change jobs. Most members are generally more focused on the first three use cases of LinkedIn. Hopefully that gives you a better idea of not only who they are, but what our members are doing on the site.
LinkedIn is the only global social platform delivering marketing solutions in a business context. We have a Quality Audience: Reach the most influential, affluent and educated audiences at scale. 4.2M Corporate Executives in LinkedIn US member base.71% of LinkedIn US audience has college or post graduate degree.$86 Average house hold income.Business is the context of LinkedIn. Professionals trust LinkedIn for the professional information and insights, providing marketers with high message receptivity.You can make a marketing impact: Our social media solutions deliver compelling insights and results. Value prop for marketers… LinkedIn has the ability to precisely target quality audiences in a business context, while delivering high impact solutions for marketers and agencies. Note: data and stats can/should be customized with stats pertinent to audience and industry.
LI Positioning & Value Prop: High-Level, QualityReach Influential, Affluent Professionals – Option 2: QualityWe have a higher composition of business decision makers, high-income earners, and college or post-college graduates than leading business and social websites. And you can target these quality professionals by not only their seniority and education but also by their industry, company size, geography and even which LinkedIn groups they belong to
Objection Handling: Products“LinkedIn products are banners and buttons”LinkedIn delivers marketing solutions for every objective, any target and in a range of formats. Our platform allows you to create brand experiences through owned media (company pages, groups), attract audiences through paid media (display ads, social ads, partner messages), engage in conversations through owned and paid media (company status updates, polls) and then amplifies all these interactions through our 120+ million person network and beyond (APIs).
(1st Bullet) Content ads are a great way for you to display a variety content feeds within the same ad unit so that audiences can learn more about your offerings. Having multiple streams allows viewers to focus on whichever information is most appealing to them. Since information sharing is the focus, the content ads fit nicely on LinkedIn where people are trying to find solutions for doing business.(2nd Bullet) There's a lot of flexibility when it comes to the type of content marketers can share. It can take the form of tweets, blogs and anything that can be contained in an RSS feed. ========(3rd Bullet) The beauty of content ads is that they are easy. LinkedIn works with a third party to put your content into these rich units. RSSs feed are all that’s required for a simple execution (4th Bullet) and using RSS feeds means updates happen automatically. (5th Bullet) Enjoy built-in contextual relevancy wherever your ads run and we’ll run them to your target audience based on your criteria matched to comprehensive data obtained from the professional’s profile. (6th Bullet) No matter what type of information you need to share, the Content Ad is able to flexibly fit it into either a medium rectangle or a skyscraper.
1300 followers no P&S1300 followers no P&S1300 followers no P&S1300 followers no P&S
Generic, unbranded example which can replace slide 4 Co Status Updates are distributed at key points across LI and the web “Everywhere” is a core LI value and emphasized in everything we do Followers are genuinely interested in your brand, they are not given incentivized offers to follow (eg, “like” me to enter sweepstakes)
Audi A6 Challenge: <http://www.audia6challenge.be/> http://www.audia6challenge.be/
Audi A6 Challenge: <http://www.audia6challenge.be/> http://www.audia6challenge.be/ Increasingly, it's not just about third-party developers and publishers, but about marketers, as well. Recently, American Express deployed our APIs to enable folks that were recommending their cards to join at a discount, gather points, etc. And American Express is only one of a number of examples. You can see here Volkswagen and Audi, as well.
Georgetown University International: 6K followers, 3 recos