Over-communication is the top reason consumers disengage from email and Facebook marketing. 46% of UK consumers unsubscribed from email and 42% "unliked" brands on Facebook because they felt bombarded with messages. Consumers also disengage when messages become irrelevant (45% from email, 36% from Facebook) or they lose interest over time (35% from email, 39% from Facebook). Interestingly, consumers tend to be more selective about following brands on Twitter, and cite changed personal circumstances as the top reason for "unfollowing" (29%). Marketers can help avoid consumer disengagement by respecting preferences on communication frequency, ensuring relevance, setting clear expectations, keeping content fresh and interesting, and
Las ventajas del email marketing con respecto a otros medios 2.0. Más del 93% de los consumidores online están suscritos a boletines o newsletters de compañías de servicios.
Las ventajas del email marketing de cara a los usuarios es su familiaridad, la privacidad y la confianza que trasmite, la relevancia, su exclusividad y sobretodo su fácil manejo.
The Social Break-Up - FEB2011 (Exact Target)Sociatria.com
La octava entrega de la serie "Suscribers, fans and followers" analiza en esta ocasión los motivos que llevan a los usuarios a darse de baja de una newsletter, Facebook o Twitter.
Las ventajas del email marketing con respecto a otros medios 2.0. Más del 93% de los consumidores online están suscritos a boletines o newsletters de compañías de servicios.
Las ventajas del email marketing de cara a los usuarios es su familiaridad, la privacidad y la confianza que trasmite, la relevancia, su exclusividad y sobretodo su fácil manejo.
The Social Break-Up - FEB2011 (Exact Target)Sociatria.com
La octava entrega de la serie "Suscribers, fans and followers" analiza en esta ocasión los motivos que llevan a los usuarios a darse de baja de una newsletter, Facebook o Twitter.
“Act Like a Giraffe” provide insight and advice into:
> Effectively building a network
> Actively maintaining communication with your network
> Successfully expanding uncovering new opportunities
> Dynamically increasing your chances of being found
Measuring Success with Google Analytics - which traffic sources are more like...NetSquared Vancouver
Eli van der Giessen rips apart the David Suzuki Foundation’s recent action alert and uses it as a case study to demonstrate how to use Google Analytics goal-tracking and link tagging to measure which traffic sources are most useful. Which group is more likely to complete an action? Email subscribers or Facebook Like-ers?
Flipbook for FILM 260. I explored both the advantages and disadvantages of romantic relationships in a digital and social media driven world, and discovered some interesting facts. This lead me to recommend to all that they carefully examine their own digital usage in conjunction with relationships, to see how they are being affected, and whether it is positive or negative.
If anyone is interested in trends in online dating and some fun....very factual do's and don'ts.....I was curious to see what is happening on all those sites out there....So I researched it and...
Props to Calvin Cheng for doing the layout and design. If anyone wants to make things beautiful, let me know and I will connect you with him!
Value Email suscriptor vs Twitter Follower vs Facebook FanJuan Sanchez Bonet
Value Email suscriptor vs Twitter Follower vs Facebook Fan.
32% of SUBSCRIBERS and FOLLOWERS and 49% of FANS are no more likely to purchase from a brand after connecting with them through these channels—leaving 68% of SUBSCRIBERS and FOLLOWERS and 51% of FANS who may purchase more often.
Looking for a Social media consultant http://www.juanmarketing.com/CVJUANMARKETING/
“Act Like a Giraffe” provide insight and advice into:
> Effectively building a network
> Actively maintaining communication with your network
> Successfully expanding uncovering new opportunities
> Dynamically increasing your chances of being found
Measuring Success with Google Analytics - which traffic sources are more like...NetSquared Vancouver
Eli van der Giessen rips apart the David Suzuki Foundation’s recent action alert and uses it as a case study to demonstrate how to use Google Analytics goal-tracking and link tagging to measure which traffic sources are most useful. Which group is more likely to complete an action? Email subscribers or Facebook Like-ers?
Flipbook for FILM 260. I explored both the advantages and disadvantages of romantic relationships in a digital and social media driven world, and discovered some interesting facts. This lead me to recommend to all that they carefully examine their own digital usage in conjunction with relationships, to see how they are being affected, and whether it is positive or negative.
If anyone is interested in trends in online dating and some fun....very factual do's and don'ts.....I was curious to see what is happening on all those sites out there....So I researched it and...
Props to Calvin Cheng for doing the layout and design. If anyone wants to make things beautiful, let me know and I will connect you with him!
Value Email suscriptor vs Twitter Follower vs Facebook FanJuan Sanchez Bonet
Value Email suscriptor vs Twitter Follower vs Facebook Fan.
32% of SUBSCRIBERS and FOLLOWERS and 49% of FANS are no more likely to purchase from a brand after connecting with them through these channels—leaving 68% of SUBSCRIBERS and FOLLOWERS and 51% of FANS who may purchase more often.
Looking for a Social media consultant http://www.juanmarketing.com/CVJUANMARKETING/
Social Media By The Numbers - Global Marketing Performance Series - 120309Acxiom Corporation
Part of the Acxiom Global Marketing Performance Series - Social By The Numbers, presented by David Daniels (Forrester Research) and Chris Marriott (acxiom Corporation).
The Social Break-Up - FEB2011 (Exact Target)Mundo Ofertas
La octava entrega de la serie "Suscribers, fans and followers" analiza en esta ocasión los motivos que llevan a los usuarios a darse de baja de una newsletter, Facebook o Twitter. (inglés)
Brands & social networks flash survey: New Findings on how consumers connect ...VIVALDI
Vivaldi Partners Group released “Brands & Social Networks: New Findings on how consumers connect with brands." The report, in conjunction with research partner Ipsos, looks at why consumers follow brands on social networks, why they stop connecting with brands, and what brands can do better.
“Brands & Social Networks: New Findings on how consumers connect with brands” is a flash update to the Social Currency 2012 Report that Vivaldi Partners Group released last year.
The full report, along with all the other Social Currency research reports, can be downloaded on the Vivaldi Partners Group website: vivaldipartners.com/vpsocialcurrency/about
More information on Social Currency 2012 can be found at: http://www.vivaldipartners.com/sc2012
Grow with HubSpot - Auckland - July 2016Ryan Bonnici
Join local marketers in your area for Grow with HubSpot, an event series that will teach you how to use inbound marketing to help your business achieve remarkable growth.
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...Ryan Bonnici
How do some businesses manage to grow and scale their content and marketing like rocket ships and other companies can barely get someone to share it? This presentation will go through the key components of a content marketing growth strategy that are leveraged by some of the most successful brands online. It will explore how to leverage content to grow your web visitors, leads and customers - that businesses of all sizes can learn from and implement immediately to help them grow their business fast.
Grow with HubSpot - Singapore - June 2016Ryan Bonnici
There’s no doubt that you have ambitious growth plans for your business, but is your digital marketing strategy set up to propel you towards meeting and exceeding those goals?
Grow with HubSpot Singapore is about helping you learn how to use inbound marketing to grow your business online. Learn how to create a robust inbound strategy to attract, convert, close and delight your prospective customers.
Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing MasterclassRyan Bonnici
There’s no doubt that you have ambitious growth plans for your business this year, but is your digital marketing strategy set up to propel you towards meeting (and hopefully exceeding) those goals?
Join us and learn how to use inbound marketing to grow your business online. In half a day, you’ll learn how to create a robust inbound strategy to attract, convert, close and delight your prospective customers.
http://offers.hubspot.com/grow-with-hubspot-melbourne
The Regional Marketer's Playbook - Asia Pacific - 2016Ryan Bonnici
Regional marketing is not just marketing at a regional level. It’s a highly nuanced discipline which involves combining hard data with soft skills, top-down strategy with grassroots customer engagement, consistent branding with uniquely local tonality.
The playbook provides insights from some of Asia's leading marketers, including:
- Paula Parkes, Mktg Director, Adobe
- Sandeep Pal, Mktg Director, Oracle
- Ryan Bonnici, Mktg Director, HubSpot
https://business.linkedin.com/marketing-solutions/c/16/4/regional-marketer-playbook
Top 5 Content Marketing Trends - ad:tech AustraliaRyan Bonnici
Marketing is a fast-moving industry by nature. Like most years, a whole lot has happened in the marketing world in 2015 – and we’re already seeing new trends emerge for 2016.
Not only is content marketing is becoming more localised and more personalised – new channels are revolutionising the way customers experience your brand. For example, Snapchat has exceeded many marketers’ expectations, now getting 4 billion video views per day — the same number as Facebook. We’re seeing a rise in wearable tech, which is giving marketers much more consumer data to work with.
It’s time to put these changes into perspective as we enter 2016. Join HubSpot marketing director Ryan Bonnici as he shares his insights around inbound marketing, and the top 5 content marketing trends he’s seeing in Australia.
Key Takeaways will include:
- How to create a killer on-page and off-page content strategy that can increase your quality website traffic by 3x.
- How personalised content can increase your traffic to lead conversion rate by 500%.
- How to nurture leads with real time content that can increase your average sale price, and decreases the length of your sales cycle.