This document discusses marketing solutions from LinkedIn that Georgetown University could utilize to meet its objectives of increasing reach, extending its brand, raising awareness, and driving conversions. It outlines LinkedIn's large professional network and how its quality audience of influential, affluent professionals can be targeted. Specific LinkedIn tools are presented, including company pages to engage followers, content ads, partner messages through the LinkedIn inbox, and status updates. Case studies of INSEAD and London Business School's successful use of these tools to engage potential candidates and drive awareness through relevant content and messaging are also provided.
This document discusses marketing solutions from LinkedIn for the client Eduvantis. It outlines LinkedIn's large professional network and how marketers can use LinkedIn to reach influential, affluent professionals. Specific LinkedIn marketing solutions are also summarized, including creating a Company Page, running social ads and content ads, engaging members through groups, and directly messaging members using InMail. Case studies of how other education companies successfully used LinkedIn's marketing solutions to engage prospects and differentiate their programs are also provided.
This document proposes a marketing solutions plan for the School of Continuing Education at Columbia University. The plan aims to increase reach, brand extension, awareness, and conversions. It recommends using LinkedIn's targeting, content ads, InMail messages, custom groups, and company pages/followers to engage professionals and build the school's brand and relationships. Case studies demonstrate how other top schools have successfully used LinkedIn's tools and follower ecosystem. The proposal includes targeted budgets and analytics for measuring success.
The document provides marketing solutions from LinkedIn to New York University to increase reach, brand awareness, and conversions. It outlines LinkedIn's large professional network and demographic data. Specific solutions proposed include using LinkedIn Pages, groups, content ads, Partner Messages, and status updates to engage followers and promote NYU's programs and initiatives. Examples are given of other educational institutions successfully using LinkedIn's follower ecosystem and content marketing. The overall goal is for NYU to leverage LinkedIn's targeted professional audience.
LinkedIn is a professional social network with over 175 million members worldwide. It allows users to connect with colleagues and professionals, access thought leadership content, and find relevant career and business opportunities. Marketers can use LinkedIn to reach influential audiences at scale within a business context and promote trust. The network effect of LinkedIn also extends the reach and impact of marketing campaigns through viral sharing and network connections.
LinkedIn provides various marketing solutions to connect professionals and businesses globally. It offers a quality audience of over 200 million members across different regions and countries. LinkedIn's platform allows targeted advertising and content distribution in a business context. It has high impact display ads, content ads, sponsored polls, inmails, and follower campaigns. The solutions help deliver compelling insights and marketing results through LinkedIn and SlideShare.
Despite its attractive promise, the social media industry is struggling to secure the budgets it thinks it deserves. Building upon recognised planning principles, this presentation highlights where these arguments are being won and lost and the future of social media in business.
This document summarizes a social business event hosted by TAG, the industry association for Georgia's technology industry. The event discussed the state of social business in Georgia and how companies can become "socially acceptable." Attendees were encouraged to share thoughts on social media using #tagjam12 and take pictures to post on Twitter. Surveys of technology adoption, company culture, and demographics from TAG members were presented. Panelists from various companies discussed challenges of the new digital workplace and enabling mobile work. The event concluded with discussions on assessing social business maturity and keeping the conversation ongoing through future TAG events and their LinkedIn group.
Women in Wireless works to develop and empower female leaders in the mobile industry. This strategy defines who we are as an organization and the goals we have set out via our eight amazing committees.
This document discusses marketing solutions from LinkedIn for the client Eduvantis. It outlines LinkedIn's large professional network and how marketers can use LinkedIn to reach influential, affluent professionals. Specific LinkedIn marketing solutions are also summarized, including creating a Company Page, running social ads and content ads, engaging members through groups, and directly messaging members using InMail. Case studies of how other education companies successfully used LinkedIn's marketing solutions to engage prospects and differentiate their programs are also provided.
This document proposes a marketing solutions plan for the School of Continuing Education at Columbia University. The plan aims to increase reach, brand extension, awareness, and conversions. It recommends using LinkedIn's targeting, content ads, InMail messages, custom groups, and company pages/followers to engage professionals and build the school's brand and relationships. Case studies demonstrate how other top schools have successfully used LinkedIn's tools and follower ecosystem. The proposal includes targeted budgets and analytics for measuring success.
The document provides marketing solutions from LinkedIn to New York University to increase reach, brand awareness, and conversions. It outlines LinkedIn's large professional network and demographic data. Specific solutions proposed include using LinkedIn Pages, groups, content ads, Partner Messages, and status updates to engage followers and promote NYU's programs and initiatives. Examples are given of other educational institutions successfully using LinkedIn's follower ecosystem and content marketing. The overall goal is for NYU to leverage LinkedIn's targeted professional audience.
LinkedIn is a professional social network with over 175 million members worldwide. It allows users to connect with colleagues and professionals, access thought leadership content, and find relevant career and business opportunities. Marketers can use LinkedIn to reach influential audiences at scale within a business context and promote trust. The network effect of LinkedIn also extends the reach and impact of marketing campaigns through viral sharing and network connections.
LinkedIn provides various marketing solutions to connect professionals and businesses globally. It offers a quality audience of over 200 million members across different regions and countries. LinkedIn's platform allows targeted advertising and content distribution in a business context. It has high impact display ads, content ads, sponsored polls, inmails, and follower campaigns. The solutions help deliver compelling insights and marketing results through LinkedIn and SlideShare.
Despite its attractive promise, the social media industry is struggling to secure the budgets it thinks it deserves. Building upon recognised planning principles, this presentation highlights where these arguments are being won and lost and the future of social media in business.
This document summarizes a social business event hosted by TAG, the industry association for Georgia's technology industry. The event discussed the state of social business in Georgia and how companies can become "socially acceptable." Attendees were encouraged to share thoughts on social media using #tagjam12 and take pictures to post on Twitter. Surveys of technology adoption, company culture, and demographics from TAG members were presented. Panelists from various companies discussed challenges of the new digital workplace and enabling mobile work. The event concluded with discussions on assessing social business maturity and keeping the conversation ongoing through future TAG events and their LinkedIn group.
Women in Wireless works to develop and empower female leaders in the mobile industry. This strategy defines who we are as an organization and the goals we have set out via our eight amazing committees.
Vision Solutions is an IT training and consulting company that offers various training programs to help bridge the gap between campus and corporate. They provide in-depth technical training in domains like Java, .NET, PHP and for students to work on academic projects under industry guidance. They also help with soft skills and career support like resume preparation and placement assistance. Their trained faculty have international certifications and experience working as consultants. Vision Solutions aims to provide world-class technology solutions and skilled manpower to the IT sector.
The document discusses maximizing personal brand value through strategic personal and online branding using the Authentic Image Management System (AIM). It outlines key components to focus on, including self-leadership skills, communication skills, intelligence types, values, abilities, experiences, health, and peace to effectively brand yourself. Contact information is provided to learn more about coaching programs available to help implement this personal branding approach.
How to Customise your YouTube Channel Settings & WallpaperNET:101
This document provides instructions for customizing a YouTube channel by uploading an avatar and background images, adjusting the channel title, description, and tags, enabling a featured tab to highlight content, selecting a default display video, connecting social media accounts and adding outward links to websites and other profiles. The key steps are to login to YouTube, select "My Channel" then "Edit Channel" to access customization options for images, info, tabs, default video, and external links.
This document provides information about the Presidential Scholarship application for students. It outlines the eligibility criteria, including that it is available to students who have demonstrated merit and completed high school in the same academic year. Awards range from $250 to $500 and are prioritized based on GPA. The scholarship can only be used for tuition and is distributed evenly over the first academic year. The application requires students to submit their information, GPA, and application by certain deadlines.
Pam Luecke presents "Assignments that Build Skills" during the annual 2012 Reynolds Business Journalism Seminars, hosted by the Donald W. Reynolds National Center for Business Journalism.
For more information about free training for business journalists, please visit businessjournalism.org.
Employers value graduates for their level of education, soft skills, and work readiness. Generalist skills are important for larger organizations conducting non-discipline specific recruitment, while smaller businesses seek graduates with cross-functional roles and a broad set of skills. Career profiles and marketing materials highlight the additional qualities graduates gain beyond their degree, such as problem identification, resilience, entrepreneurship, and innovation.
The document discusses different fiction genres including realistic fiction, mystery, science fiction, fantasy, and historical fiction. It outlines some key elements of each genre such as the inclusion of technology, magic, or historical events. The document also compares the complexity of writing in different genres, noting that historical fiction requires extensive research while fantasy allows more imagination but requires creating new rules and worlds. In conclusion, the document states that all fiction genres require complex work to craft a coherent story.
Towards cleaner India: Providing Clean Drinking Water and Proper Sanitation Facility to all. The document discusses the current poor status of sanitation in India, with over 50 million people defecating in the open daily. It outlines reasons for poor sanitation such as illiteracy and lack of awareness. Five cornerstones are proposed: awareness programs, improving hygiene, supplying filtered water, providing water storage, and adopting new techniques to reduce pipeline leakage. Challenges include economic issues, potential health effects of chlorination, and illiteracy hindering awareness programs. Investing in sanitation could enhance health and economic development, yet the sector remains neglected in India.
This document discusses the Reading Apprenticeship framework and strategies. It focuses on making reading processes visible through modeling, think alouds, and metacognitive conversation to help students develop comprehension and reading skills. Key goals are to help students read like experts in a subject area and overcome teachers' "expert blind spot" about student learning needs.
This document outlines the process for managing social media accounts over the course of 6 months. It involves initial setup like claiming accounts, creating profiles and content. It then describes posting daily and engaging weekly. Monthly activities include reporting, analyzing performance and setting new goals. The goal is to continuously improve engagement and conversions over multiple months.
LinkedIn presentatie van Marcel Molenaar op Next Marketing 2013ICT Valley
LinkedIn has become an important influence on IT purchasing decisions. IT decision makers use social platforms like LinkedIn throughout the entire purchasing process, from initial awareness of products and services to implementation and review. LinkedIn is the preferred social network for IT professionals because it allows them to efficiently learn from trusted peers, find relevant vendor information, and access a broader professional network.
The document discusses LinkedIn's marketing solutions. It introduces LinkedIn's mission to connect professionals and businesses to make them more productive and successful. It then outlines LinkedIn's quality audience of over 160 million users, the engaged time users spend on LinkedIn, and how LinkedIn solutions can help align messages with business opportunities through targeting, insights, and integration across devices and networks. The document also provides examples of LinkedIn advertising solutions like display ads, content ads, sponsored polls, and partner messages and how they can help drive engagement, conversation, and shareability.
LinkedIn Marketing Solutions provides targeted advertising and content solutions on LinkedIn's professional social network. With over 160 million users globally, including 55 million in the US, LinkedIn allows marketers to reach influential professionals at scale. LinkedIn's data and targeting capabilities help ensure marketing messages are delivered in a trusted business context. Marketers can measure impact through insights into who engaged with their content, generating high-quality leads and increasing brand awareness.
"Healthcare and Financial Services SIG" - Linked in Healthcare Marketing Chicago AMA
1) Marketing Solutions provides identity, insights, and opportunities to connect professionals globally to help them be more productive and successful.
2) They bring value to members through identity services like profiles and search, as well as insights from news, events and groups. Members can access these services anywhere through desktop, mobile and APIs.
3) LinkedIn has over 150 million members globally including over 5 million healthcare professionals who are an engaged audience that is growing rapidly year-over-year. The professional network allows members to own their professional identity and curate context to potentially turn relationships into business opportunities.
Social Media Week 2012: Using LinkedIn to drive community, collaboration and ...FleishmanHillard UK
This presentation, shared with attendees at Social Media Week 2012 in London, provides an overview of LinkedIn Marketing Solutions offering and a step-by-step approach to building and implementing a successful B2B social media strategy on LinkedIn.
The focus is mainly on using LinkedIn groups to build a strong sense of community among B2B audiences and customers specifically through: discovery, strategy, promotion, content, community, lead generation and measurement.
The document discusses marketing solutions on LinkedIn. It describes LinkedIn's large audience of professionals, how executives use LinkedIn, and opportunities to engage influential professionals. It then outlines various marketing solutions on LinkedIn like display ads, custom groups, content ads, and establishing a company presence. The final section discusses opportunities for a partnership between LinkedIn and Shangri-La hotels to drive conversation, engagement, and thought leadership.
This document discusses how understanding different mindsets on personal versus professional social networks can help marketers engage more effectively. It finds that emotions still play a key role in both contexts. While personal networks focus on socializing and entertainment, professional networks have a purposeful mindset centered around career goals like maintaining identity, making useful contacts, and staying informed. Marketers are expected to participate on professional networks by providing career information and updates that help users improve professionally. Aligning a brand with how it can build knowledge and success through meaningful relationships can optimize marketing efforts with the right mindset.
LinkedIn Financial Services Webinar Part 4 - 6-28-12LinkedIn
This deck is very similar to the webinar deck from part 3 of our Financial Services Webinar Series, giving a deeper understanding of how financial advisors can leverage social media based on research by LinkedIn and FTI Consulting. We've added a list of social media vendors to the appendix. By Emily Friedman, LinkedIn; Neil Benedict, FTI Consulting; and Davis Janowski, InvestmentNews.
The document summarizes a LinkedIn recruiting solutions presentation given in Jakarta, Indonesia. The presentation covered LinkedIn's mission to connect professionals, its growing global user base, and various LinkedIn recruiting products and solutions like LinkedIn Recruiter, Jobs Network, and Career Pages. Tips were provided on using LinkedIn effectively for recruiting like leveraging profiles, groups, jobs features, and the LinkedIn network.
Employer branding is critical for hiring success. Most companies agree that employer brand significantly impacts their ability to hire great talent. Industry leaders are increasingly spending more on employer branding to attract candidates and differentiate themselves. Strong employer brands have been shown to lower costs per hire and employee turnover. LinkedIn's Talent Brand Index can measure how well a company engages talent and compare it to peers to help improve employer branding over time.
LinkedIn Financial Services Webinar Part 3 - 6-26-12LinkedIn
This deck gives a deeper understanding of how financial advisors can leverage social media, and how various types of advisors achieved success despite the challenges presented by company compliance policies, based on research by LinkedIn and FTI Consulting. By Emily Friedman, LinkedIn; Neil Benedict, FTI Consulting; and Davis Janowski, InvestmentNews.
This document provides an agenda and information for a LinkedIn event in Doha, Qatar on growing a business with LinkedIn. The agenda includes introductions of LinkedIn and its products from 9:00-13:00 followed by lunch. Specific sessions will cover tips and tricks on LinkedIn, talent solutions, benefits and ROI. The document also includes background information on LinkedIn's vision, members, tools for professionals, and case studies on how other companies have successfully used LinkedIn.
Vision Solutions is an IT training and consulting company that offers various training programs to help bridge the gap between campus and corporate. They provide in-depth technical training in domains like Java, .NET, PHP and for students to work on academic projects under industry guidance. They also help with soft skills and career support like resume preparation and placement assistance. Their trained faculty have international certifications and experience working as consultants. Vision Solutions aims to provide world-class technology solutions and skilled manpower to the IT sector.
The document discusses maximizing personal brand value through strategic personal and online branding using the Authentic Image Management System (AIM). It outlines key components to focus on, including self-leadership skills, communication skills, intelligence types, values, abilities, experiences, health, and peace to effectively brand yourself. Contact information is provided to learn more about coaching programs available to help implement this personal branding approach.
How to Customise your YouTube Channel Settings & WallpaperNET:101
This document provides instructions for customizing a YouTube channel by uploading an avatar and background images, adjusting the channel title, description, and tags, enabling a featured tab to highlight content, selecting a default display video, connecting social media accounts and adding outward links to websites and other profiles. The key steps are to login to YouTube, select "My Channel" then "Edit Channel" to access customization options for images, info, tabs, default video, and external links.
This document provides information about the Presidential Scholarship application for students. It outlines the eligibility criteria, including that it is available to students who have demonstrated merit and completed high school in the same academic year. Awards range from $250 to $500 and are prioritized based on GPA. The scholarship can only be used for tuition and is distributed evenly over the first academic year. The application requires students to submit their information, GPA, and application by certain deadlines.
Pam Luecke presents "Assignments that Build Skills" during the annual 2012 Reynolds Business Journalism Seminars, hosted by the Donald W. Reynolds National Center for Business Journalism.
For more information about free training for business journalists, please visit businessjournalism.org.
Employers value graduates for their level of education, soft skills, and work readiness. Generalist skills are important for larger organizations conducting non-discipline specific recruitment, while smaller businesses seek graduates with cross-functional roles and a broad set of skills. Career profiles and marketing materials highlight the additional qualities graduates gain beyond their degree, such as problem identification, resilience, entrepreneurship, and innovation.
The document discusses different fiction genres including realistic fiction, mystery, science fiction, fantasy, and historical fiction. It outlines some key elements of each genre such as the inclusion of technology, magic, or historical events. The document also compares the complexity of writing in different genres, noting that historical fiction requires extensive research while fantasy allows more imagination but requires creating new rules and worlds. In conclusion, the document states that all fiction genres require complex work to craft a coherent story.
Towards cleaner India: Providing Clean Drinking Water and Proper Sanitation Facility to all. The document discusses the current poor status of sanitation in India, with over 50 million people defecating in the open daily. It outlines reasons for poor sanitation such as illiteracy and lack of awareness. Five cornerstones are proposed: awareness programs, improving hygiene, supplying filtered water, providing water storage, and adopting new techniques to reduce pipeline leakage. Challenges include economic issues, potential health effects of chlorination, and illiteracy hindering awareness programs. Investing in sanitation could enhance health and economic development, yet the sector remains neglected in India.
This document discusses the Reading Apprenticeship framework and strategies. It focuses on making reading processes visible through modeling, think alouds, and metacognitive conversation to help students develop comprehension and reading skills. Key goals are to help students read like experts in a subject area and overcome teachers' "expert blind spot" about student learning needs.
This document outlines the process for managing social media accounts over the course of 6 months. It involves initial setup like claiming accounts, creating profiles and content. It then describes posting daily and engaging weekly. Monthly activities include reporting, analyzing performance and setting new goals. The goal is to continuously improve engagement and conversions over multiple months.
LinkedIn presentatie van Marcel Molenaar op Next Marketing 2013ICT Valley
LinkedIn has become an important influence on IT purchasing decisions. IT decision makers use social platforms like LinkedIn throughout the entire purchasing process, from initial awareness of products and services to implementation and review. LinkedIn is the preferred social network for IT professionals because it allows them to efficiently learn from trusted peers, find relevant vendor information, and access a broader professional network.
The document discusses LinkedIn's marketing solutions. It introduces LinkedIn's mission to connect professionals and businesses to make them more productive and successful. It then outlines LinkedIn's quality audience of over 160 million users, the engaged time users spend on LinkedIn, and how LinkedIn solutions can help align messages with business opportunities through targeting, insights, and integration across devices and networks. The document also provides examples of LinkedIn advertising solutions like display ads, content ads, sponsored polls, and partner messages and how they can help drive engagement, conversation, and shareability.
LinkedIn Marketing Solutions provides targeted advertising and content solutions on LinkedIn's professional social network. With over 160 million users globally, including 55 million in the US, LinkedIn allows marketers to reach influential professionals at scale. LinkedIn's data and targeting capabilities help ensure marketing messages are delivered in a trusted business context. Marketers can measure impact through insights into who engaged with their content, generating high-quality leads and increasing brand awareness.
"Healthcare and Financial Services SIG" - Linked in Healthcare Marketing Chicago AMA
1) Marketing Solutions provides identity, insights, and opportunities to connect professionals globally to help them be more productive and successful.
2) They bring value to members through identity services like profiles and search, as well as insights from news, events and groups. Members can access these services anywhere through desktop, mobile and APIs.
3) LinkedIn has over 150 million members globally including over 5 million healthcare professionals who are an engaged audience that is growing rapidly year-over-year. The professional network allows members to own their professional identity and curate context to potentially turn relationships into business opportunities.
Social Media Week 2012: Using LinkedIn to drive community, collaboration and ...FleishmanHillard UK
This presentation, shared with attendees at Social Media Week 2012 in London, provides an overview of LinkedIn Marketing Solutions offering and a step-by-step approach to building and implementing a successful B2B social media strategy on LinkedIn.
The focus is mainly on using LinkedIn groups to build a strong sense of community among B2B audiences and customers specifically through: discovery, strategy, promotion, content, community, lead generation and measurement.
The document discusses marketing solutions on LinkedIn. It describes LinkedIn's large audience of professionals, how executives use LinkedIn, and opportunities to engage influential professionals. It then outlines various marketing solutions on LinkedIn like display ads, custom groups, content ads, and establishing a company presence. The final section discusses opportunities for a partnership between LinkedIn and Shangri-La hotels to drive conversation, engagement, and thought leadership.
This document discusses how understanding different mindsets on personal versus professional social networks can help marketers engage more effectively. It finds that emotions still play a key role in both contexts. While personal networks focus on socializing and entertainment, professional networks have a purposeful mindset centered around career goals like maintaining identity, making useful contacts, and staying informed. Marketers are expected to participate on professional networks by providing career information and updates that help users improve professionally. Aligning a brand with how it can build knowledge and success through meaningful relationships can optimize marketing efforts with the right mindset.
LinkedIn Financial Services Webinar Part 4 - 6-28-12LinkedIn
This deck is very similar to the webinar deck from part 3 of our Financial Services Webinar Series, giving a deeper understanding of how financial advisors can leverage social media based on research by LinkedIn and FTI Consulting. We've added a list of social media vendors to the appendix. By Emily Friedman, LinkedIn; Neil Benedict, FTI Consulting; and Davis Janowski, InvestmentNews.
The document summarizes a LinkedIn recruiting solutions presentation given in Jakarta, Indonesia. The presentation covered LinkedIn's mission to connect professionals, its growing global user base, and various LinkedIn recruiting products and solutions like LinkedIn Recruiter, Jobs Network, and Career Pages. Tips were provided on using LinkedIn effectively for recruiting like leveraging profiles, groups, jobs features, and the LinkedIn network.
Employer branding is critical for hiring success. Most companies agree that employer brand significantly impacts their ability to hire great talent. Industry leaders are increasingly spending more on employer branding to attract candidates and differentiate themselves. Strong employer brands have been shown to lower costs per hire and employee turnover. LinkedIn's Talent Brand Index can measure how well a company engages talent and compare it to peers to help improve employer branding over time.
LinkedIn Financial Services Webinar Part 3 - 6-26-12LinkedIn
This deck gives a deeper understanding of how financial advisors can leverage social media, and how various types of advisors achieved success despite the challenges presented by company compliance policies, based on research by LinkedIn and FTI Consulting. By Emily Friedman, LinkedIn; Neil Benedict, FTI Consulting; and Davis Janowski, InvestmentNews.
This document provides an agenda and information for a LinkedIn event in Doha, Qatar on growing a business with LinkedIn. The agenda includes introductions of LinkedIn and its products from 9:00-13:00 followed by lunch. Specific sessions will cover tips and tricks on LinkedIn, talent solutions, benefits and ROI. The document also includes background information on LinkedIn's vision, members, tools for professionals, and case studies on how other companies have successfully used LinkedIn.
This document provides an overview of LinkedIn and its Talent Solutions for corporate clients. It recommends using LinkedIn to source passive candidates at scale from its network of 175 million professionals. It also highlights tools for understanding a company's talent brand, building a talent pipeline through LinkedIn Recruiter, and engaging audiences through groups, updates and ads.
Meera Bhatia, Head of Product Management for LinkedIn Marketing Solutions gives an exclusive view into the latest and greatest LinkedIn tools for marketers that enable you to leverage social networks to better influence IT Decision Makers.
This document provides a summary of a LinkedIn presentation for staffing agencies. It introduces LinkedIn solutions for talent acquisition and engagement. Key points include accessing LinkedIn's large pool of 175 million professionals, sourcing passive candidates at scale, and building a talent brand through relationship marketing. The presentation also covers tools for talent pipeline management like recruiter, resume database integration, and analytics.
Big Data World Asia 2012 is a two-day conference that will address strategies and technologies for effectively managing big data. It aims to prepare senior marketing and IT executives through keynotes and case studies. The event will bring together 250+ decision-makers and pioneers in the big data space from various industries in Asia. It provides a platform for data solution providers to showcase their expertise to these senior professionals and generate new business leads.
This document discusses how social media is changing business and provides strategies for companies to leverage social media. It notes that social media usage is growing rapidly globally and through mobile devices. Customers and employees now expect more social and collaborative experiences. The document outlines seven social business solutions that can drive customer and internal value across enterprises by unlocking the potential of social media. These solutions require changes to marketing, communications, and culture to fully integrate social media.
Finish 2011 Strong: Six Funnel Focal Points to Maximize Time, Resources and R...B2B Lead Roundtable
The document summarizes the results of an experiment run by MECLABS to optimize the lead generation process for a software company. Testing various pay-per-click ads, the researchers found that an ad emphasizing the product as the #1 on-demand solution with over 6,000 clients and a free trial outperformed the original ad and increased clickthrough rates by 21%. Looking holistically, the optimized path increased overall conversion 272% through improvements to the ad, landing page, and form.
This document discusses content marketing and provides examples of different types of content that can be created. It introduces the four main content marketing archetypes: the poet, the professor, the preacher and the promoter. The poet creates content that sparks conversation and challenges beliefs by promoting a brand's values. The professor focuses on thought leadership and expertise through mentorship and data-driven research. The preacher shares news, trends and how-to guides for micro moments. The promoter generates case studies, covers events and includes product calls-to-action for conversion goals. The rest of the document provides more details on each archetype and examples of companies exemplifying different styles of content.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptxCapitolTechU
Slides from a Capitol Technology University webinar held June 20, 2024. The webinar featured Dr. Donovan Wright, presenting on the Department of Defense Digital Transformation.
How to Manage Reception Report in Odoo 17Celine George
A business may deal with both sales and purchases occasionally. They buy things from vendors and then sell them to their customers. Such dealings can be confusing at times. Because multiple clients may inquire about the same product at the same time, after purchasing those products, customers must be assigned to them. Odoo has a tool called Reception Report that can be used to complete this assignment. By enabling this, a reception report comes automatically after confirming a receipt, from which we can assign products to orders.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
3. LinkedIn Mission:
Connect the world’s
professionals to make
them more productive
and successful.
Marketing Solutions 3
4. The globally connected
professional network
175,000,000+ UK
NL
8M+
3M+
DACH
registered members (as of July 2012)
3M+
France
3M+
Italy
Canada
Spain 3M+
5M+ Europe
2M+
USA 35M+
61M+ India
14M+
Brazil
Australia
7M+
2.9M
+
Marketing Solutions 4
5. We connect people across
a wide range of demographics
45% women
55% men
Educated:
55% college grad or above
*
Affluent:
49% HHI $75K+
33% HHI $100K+
27% Millennial A18-34
44% are parents
24% GenX A35-44
38% Boomers A45-64
Source: comScore, November 2011. * @plan, Rels 4, 2011.
Marketing Solutions 5
6. And they use LinkedIn for many purposes
Connect & 76% Network with other professionals
Communicate
40% Let others know what I’m up to
Research People & 62% Learn about what other colleagues are doing
Companies
43% Learn more about a company
Professional Insights 46% Stay up to date on industry discussions
72% Maintain professional identity
Manage Career
37% Look for jobs As of March 2012
Marketing Solutions 6
7. Social Media Environment Matters
Quality Audience Business Context Marketing Impact
Reach the most influential, affluent Promotes trust and Delivers compelling insights and
and educated audiences at scale message receptivity results with social media solutions
4.2M 2x +10
Corporate Executives on
more confident in info found on shift in Net Promoter Score as a
LinkedIn. 150M members and
LinkedIn than other social sites2 result of leveraging LinkedIn3
growing1
1 Internal LinkedIn data (US), March 2012
2 LinkedIn Audience 360 Survey (US), August 2011
3 Global computer manufacturer
Marketing Solutions 7
8. Reach Influential, Affluent Professionals
Quality Audience Business Context Marketing Impact
Business Decision Makers
Comp
LinkedIn 26.7% Target By
NY… 24.1% Profession
Faceb… 15.8% Seniority
Education
Industry
HHI $100K+ Company Size
Geography
Comp
Group Membership
LinkedIn 34.4%
NY… 31.9%
Faceb… 20.0%
Source: The Nielsen Company @Plan,
US Adults age 18+, Rel 3 2011
Marketing Solutions 8
9. LinkedIn combines social media solutions that
deliver compelling insights and results.
Create Attract
Experiences Audience
• Content Ads
• Company Page
• Social Ads
• Groups
• Partner Messages
Amplify thru Engage in
Network Conversation
• Network Update • Polls
Status • Groups
• Company Followers • Company Status
• API/Web Plug-Ins Updates
Marketing Solutions 9
15. Partner Messages
Direct Communication to the Professional Inbox
Drive Awareness & Promote
University Initiatives
Target CLO’s & HR Execs
Credible messaging and high
open rates since members only
receive one InMail every 60 days
Leverage Added Value Elements
(300x250 or 300x600) to cross
promote and drive followers to
Company Page & University-
Sponsored Groups
Marketing Solutions 15
18. Capture Followers who will become your advocates
Leverage LinkedIn’s precise
targeting to garner qualified
Prospective Students
Generate social awareness
when new professionals follow
Georgetown University
Build relationships by increasing
followers
Influence professionals by using
their social graph
Marketing Solutions 18
19. Engage Those Most Interested in Your Brand
Introducing Company Status Updates
Homepage
Georgetown University is announcing a new Entertainment Program. Profile
http://bit.ly/oow11ytfb
Like (5) • Comment • Share
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Maurisrhoncusscelerisqueporttitor. Fusceviverrajustofermentum dolor volutpat.
Like (5) • Comment • Share
Mobile
Website
55% of LinkedIn members will follow a company “forever”.1
45% of members want weekly updates.1
LinkedIn Survey (n=363), US and Canada, October 2011
Marketing Solutions 19
20. Education companies have already adopted status
updates
Over 900 Education
Companies sent
Status Updates in
30 days
Over 100 sent
more than 10
LinkedIn Internal Data as of July 2012 for higher education & education management industries
Marketing Solutions 20 20
22. INSEAD:
Successfully using the follower ecosystem
Objective
Engage potential candidates and
differentiate programme using
advocacy
Solution
Targeted social ads
Follow ads
Recommendation ads
Results
19,800 followers /2 months
435 recommendations
Marketing Solutions 22
23. London Business School:
Intelligently using content and relevant messaging
Objective
Drive awareness and perception
of LBS using relevant content and
highly targeted direct messaging
Solution
Targeted display
Content ads
InMail
Results
85% open rate on InMail
0.1% CTR on targeted display
8% engagement rate on content ad
Marketing Solutions 23
What’s most intriguing when you consider our audience is not just the size, but also the complexity. We connect women, men; Moms and Dads. Our members are exceedingly well educated, and also affluent. They are also represented well across the Millennials age 18-34, GenX age 35-44 and Boomer age 44-64 generations. Interestingly, we are seeing tremendous growth in our reach of Millennials, with +9% growth in unique visitors within this segment in the past year.
So now, let’s take a look at what our audience is actually doing on LinkedIn. We’re seeing four common use cases and people are using any combination of them at a given time. First and foremost, they’re using LinkedIn as a tool to connect and communicate. This idea of connecting is part of the original vision for LinkedIn, and certainly why millions joined in the first place. Increasingly, we’ve seen people use LinkedIn not just to connect, but to communicate with their networks. A lot of people are using LinkedIn to research people and companies. This could be looking at the profile of someone you’re about to meet with. If you’re an outbound professional, this could be for prospecting. Increasingly, this research is about that relationship with companies: When LinkedIn was founded, it was people connecting to people, but now we’ve built that up to give companies a voice – customers say if LinkedIn is about business, then they want to have that relationship with companies on the platform. Companies can now have their own page with control over brand messaging, and you can have valuable dialogue with those who follow your company. In addition to looking at companies or people on LinkedIn, members are turning to the site in order to stay more productive and informed during the work day, in their current roles. They’re looking for insights – these are coming from their home page, seeing what articles are being shared and discussed. They also have LinkedIn Today, which is our social newspaper. What makes LinkedIn Today really unique is that it’s sharing content based on what people like you (or in your industry) are reading, not just keywords in the article. That’s the difference from LinkedIn and other social platforms for social aggregation – it’s about who is sharing the information. Some portion of our members is also looking for jobs, but it’s not as much of a major use case as you might think. At any given time, only about 20% of our members are in-market to change jobs. Most members are generally more focused on the first three use cases of LinkedIn. Hopefully that gives you a better idea of not only who they are, but what our members are doing on the site.
LinkedIn is the only global social platform delivering marketing solutions in a business context. We have a Quality Audience: Reach the most influential, affluent and educated audiences at scale. 4.2M Corporate Executives in LinkedIn US member base.71% of LinkedIn US audience has college or post graduate degree.$86 Average house hold income.Business is the context of LinkedIn. Professionals trust LinkedIn for the professional information and insights, providing marketers with high message receptivity.You can make a marketing impact: Our social media solutions deliver compelling insights and results. Value prop for marketers… LinkedIn has the ability to precisely target quality audiences in a business context, while delivering high impact solutions for marketers and agencies. Note: data and stats can/should be customized with stats pertinent to audience and industry.
LI Positioning & Value Prop: High-Level, QualityReach Influential, Affluent Professionals – Option 2: QualityWe have a higher composition of business decision makers, high-income earners, and college or post-college graduates than leading business and social websites. And you can target these quality professionals by not only their seniority and education but also by their industry, company size, geography and even which LinkedIn groups they belong to
Objection Handling: Products“LinkedIn products are banners and buttons”LinkedIn delivers marketing solutions for every objective, any target and in a range of formats. Our platform allows you to create brand experiences through owned media (company pages, groups), attract audiences through paid media (display ads, social ads, partner messages), engage in conversations through owned and paid media (company status updates, polls) and then amplifies all these interactions through our 120+ million person network and beyond (APIs).
(1st Bullet) Content ads are a great way for you to display a variety content feeds within the same ad unit so that audiences can learn more about your offerings. Having multiple streams allows viewers to focus on whichever information is most appealing to them. Since information sharing is the focus, the content ads fit nicely on LinkedIn where people are trying to find solutions for doing business.(2nd Bullet) There's a lot of flexibility when it comes to the type of content marketers can share. It can take the form of tweets, blogs and anything that can be contained in an RSS feed. ========(3rd Bullet) The beauty of content ads is that they are easy. LinkedIn works with a third party to put your content into these rich units. RSSs feed are all that’s required for a simple execution (4th Bullet) and using RSS feeds means updates happen automatically. (5th Bullet) Enjoy built-in contextual relevancy wherever your ads run and we’ll run them to your target audience based on your criteria matched to comprehensive data obtained from the professional’s profile. (6th Bullet) No matter what type of information you need to share, the Content Ad is able to flexibly fit it into either a medium rectangle or a skyscraper.
Generic, unbranded example which can replace slide 4 Co Status Updates are distributed at key points across LI and the web “Everywhere” is a core LI value and emphasized in everything we do Followers are genuinely interested in your brand, they are not given incentivized offers to follow (eg, “like” me to enter sweepstakes)
Step 1: Add products and services to your Company Page…
Georgetown University International: 6K followers, 3 recos