This document discusses marketing solutions from LinkedIn for the client Eduvantis. It outlines LinkedIn's large professional network and how marketers can use LinkedIn to reach influential, affluent professionals. Specific LinkedIn marketing solutions are also summarized, including creating a Company Page, running social ads and content ads, engaging members through groups, and directly messaging members using InMail. Case studies of how other education companies successfully used LinkedIn's marketing solutions to engage prospects and differentiate their programs are also provided.
This document discusses marketing solutions from LinkedIn that Georgetown University could utilize to meet its objectives of increasing reach, extending its brand, raising awareness, and driving conversions. It outlines LinkedIn's large professional network and how its quality audience of influential, affluent professionals can be targeted. Specific LinkedIn tools are presented, including company pages to engage followers, content ads, partner messages through the LinkedIn inbox, and status updates. Case studies of INSEAD and London Business School's successful use of these tools to engage potential candidates and drive awareness through relevant content and messaging are also provided.
This document proposes a marketing solutions plan for the School of Continuing Education at Columbia University. The plan aims to increase reach, brand extension, awareness, and conversions. It recommends using LinkedIn's targeting, content ads, InMail messages, custom groups, and company pages/followers to engage professionals and build the school's brand and relationships. Case studies demonstrate how other top schools have successfully used LinkedIn's tools and follower ecosystem. The proposal includes targeted budgets and analytics for measuring success.
The document provides marketing solutions from LinkedIn to New York University to increase reach, brand awareness, and conversions. It outlines LinkedIn's large professional network and demographic data. Specific solutions proposed include using LinkedIn Pages, groups, content ads, Partner Messages, and status updates to engage followers and promote NYU's programs and initiatives. Examples are given of other educational institutions successfully using LinkedIn's follower ecosystem and content marketing. The overall goal is for NYU to leverage LinkedIn's targeted professional audience.
LinkedIn is a professional social network with over 175 million members worldwide. It allows users to connect with colleagues and professionals, access thought leadership content, and find relevant career and business opportunities. Marketers can use LinkedIn to reach influential audiences at scale within a business context and promote trust. The network effect of LinkedIn also extends the reach and impact of marketing campaigns through viral sharing and network connections.
LinkedIn provides various marketing solutions to connect professionals and businesses globally. It offers a quality audience of over 200 million members across different regions and countries. LinkedIn's platform allows targeted advertising and content distribution in a business context. It has high impact display ads, content ads, sponsored polls, inmails, and follower campaigns. The solutions help deliver compelling insights and marketing results through LinkedIn and SlideShare.
LinkedIn provides a new paradigm for engaging with decision makers through its large professional network. It targets professionals by job function, industry, seniority, and other factors. Advertisers can increase followers among their target audience using Follow Company ads. Engaged followers are valuable as they provide opportunities to send them relevant messages over time through LinkedIn Solutions like display ads, content modules, inMail messages, and sponsored polls. Case studies demonstrate how companies have successfully engaged target audiences and established thought leadership using LinkedIn's advertising and content sharing options.
Women in Wireless works to develop and empower female leaders in the mobile industry. This strategy defines who we are as an organization and the goals we have set out via our eight amazing committees.
Despite its attractive promise, the social media industry is struggling to secure the budgets it thinks it deserves. Building upon recognised planning principles, this presentation highlights where these arguments are being won and lost and the future of social media in business.
This document discusses marketing solutions from LinkedIn that Georgetown University could utilize to meet its objectives of increasing reach, extending its brand, raising awareness, and driving conversions. It outlines LinkedIn's large professional network and how its quality audience of influential, affluent professionals can be targeted. Specific LinkedIn tools are presented, including company pages to engage followers, content ads, partner messages through the LinkedIn inbox, and status updates. Case studies of INSEAD and London Business School's successful use of these tools to engage potential candidates and drive awareness through relevant content and messaging are also provided.
This document proposes a marketing solutions plan for the School of Continuing Education at Columbia University. The plan aims to increase reach, brand extension, awareness, and conversions. It recommends using LinkedIn's targeting, content ads, InMail messages, custom groups, and company pages/followers to engage professionals and build the school's brand and relationships. Case studies demonstrate how other top schools have successfully used LinkedIn's tools and follower ecosystem. The proposal includes targeted budgets and analytics for measuring success.
The document provides marketing solutions from LinkedIn to New York University to increase reach, brand awareness, and conversions. It outlines LinkedIn's large professional network and demographic data. Specific solutions proposed include using LinkedIn Pages, groups, content ads, Partner Messages, and status updates to engage followers and promote NYU's programs and initiatives. Examples are given of other educational institutions successfully using LinkedIn's follower ecosystem and content marketing. The overall goal is for NYU to leverage LinkedIn's targeted professional audience.
LinkedIn is a professional social network with over 175 million members worldwide. It allows users to connect with colleagues and professionals, access thought leadership content, and find relevant career and business opportunities. Marketers can use LinkedIn to reach influential audiences at scale within a business context and promote trust. The network effect of LinkedIn also extends the reach and impact of marketing campaigns through viral sharing and network connections.
LinkedIn provides various marketing solutions to connect professionals and businesses globally. It offers a quality audience of over 200 million members across different regions and countries. LinkedIn's platform allows targeted advertising and content distribution in a business context. It has high impact display ads, content ads, sponsored polls, inmails, and follower campaigns. The solutions help deliver compelling insights and marketing results through LinkedIn and SlideShare.
LinkedIn provides a new paradigm for engaging with decision makers through its large professional network. It targets professionals by job function, industry, seniority, and other factors. Advertisers can increase followers among their target audience using Follow Company ads. Engaged followers are valuable as they provide opportunities to send them relevant messages over time through LinkedIn Solutions like display ads, content modules, inMail messages, and sponsored polls. Case studies demonstrate how companies have successfully engaged target audiences and established thought leadership using LinkedIn's advertising and content sharing options.
Women in Wireless works to develop and empower female leaders in the mobile industry. This strategy defines who we are as an organization and the goals we have set out via our eight amazing committees.
Despite its attractive promise, the social media industry is struggling to secure the budgets it thinks it deserves. Building upon recognised planning principles, this presentation highlights where these arguments are being won and lost and the future of social media in business.
The document discusses how Roberto Troisi is influenced by the music videos "Nothing Good Has Happened Yet" by We Are The Ocean and "Motivation" by Sum 41 in creating his own music video. Specifically, he draws influence from the old school visual style of both videos, the fast editing in "Motivation", the dark color palette in "Nothing Good Has Happened Yet", and the close-up cinematography of the artists used in both videos.
The USA Staffing web-based system streamlines the complex public sector staffing process. It automates recruitment, assessment, referral, and notification through a single, integrated software solution. The user-friendly system generates vacancy announcements, posts them on USAJOBS, accepts applications, analyzes applicant qualifications and competencies, ranks applicants, manages records, and meets regulatory requirements. It provides a cost-effective way for public agencies to hire the best qualified candidates.
The document describes three individuals - a 42-year-old cobbler who stores important documents like birth certificates in an "upcountry" location, and two young men aged 22 and 24 who operate a rabbit and entertainment business and prefer to back up documents digitally. It then outlines a proposed solution where individuals can photograph important documents using a mobile phone app, pay to store the images securely in the cloud, and later retrieve printed copies of the documents for a small fee. The solution aims to provide secure, affordable document storage and access for residents living in slum areas who currently keep documents at home.
This document provides an A-Z index of US visa categories and related topics. It includes nonimmigrant visas (temporary visas for things like tourism, work, and study) and immigrant visas (permanent residency visas). The index covers visa types like the B-1 for visitors, F-1 for students, H-1B for specialty occupations, and J-1 for cultural exchange. It also includes topics like applying for asylum, customs procedures, employment authorization, and immigration regulations.
Este documento describe las características de varias enfermedades relacionadas con la presión intraocular elevada, incluyendo glaucoma, neuropatía óptica y daño de fibras retinianas. Explica los factores que afectan la presión intraocular, los síntomas, diagnósticos y tratamientos disponibles para estas afecciones como medicamentos, láser e intervenciones quirúrgicas.
El documento describe la historia y evolución de la tuberculosis desde la antigüedad hasta la actualidad. Explica que la OMS lanzó la estrategia DOTS en 1990 para combatir la tuberculosis en países de Latinoamérica, logrando una cobertura del 100% en Colombia en 2003 y reduciendo gradualmente la incidencia desde entonces. Asimismo, presenta información sobre el Programa Nacional de Control de Tuberculosis y Lepra en Colombia, creado en 2014 para unificar las acciones de control de ambas enfermedades.
Este documento resume las características de diferentes tipos de cefaleas, incluyendo sus causas, síntomas, diagnóstico y tratamiento. Describe cefaleas primarias como la migraña, cefalea tensional y cefaleas trigémino-autonómicas, así como cefaleas secundarias. Explica los criterios para diagnosticar cada tipo y las opciones de tratamiento agudo y preventivo.
El documento trata sobre la intoxicación por cianuro. Brevemente: 1) El cianuro inhibe la respiración celular al unirse a la citocromo oxidasa. 2) Los síntomas de intoxicación aguda incluyen cefalea, náuseas y vómitos, debilidad y parálisis, somnolencia y coma. 3) La intoxicación crónica resulta de la inhalación prolongada de bajas dosis y puede causar secuelas neurológicas permanentes.
The document discusses the different types of visas available for temporary visitors to the United States. There are two main categories: nonimmigrant visas, which allow temporary visits, and immigrant visas, which allow permanent residence. Each nonimmigrant visa has a specific purpose like tourism, business, study, or work. The required visa is determined by immigration law and the traveler's purpose and circumstances. A chart provides details on each nonimmigrant visa type and application requirements.
The USA Staffing web-based system streamlines the complex public sector staffing process. It automates recruitment, assessment, referral, and notification through a single, integrated software solution. The user-friendly system generates vacancy announcements, posts them on USAJOBS, accepts applications, analyzes applicant qualifications and competencies, ranks applicants, manages records, and meets regulatory requirements. It provides a cost-effective way for public agencies to hire the best qualified candidates.
The document discusses LinkedIn's marketing solutions. It introduces LinkedIn's mission to connect professionals and businesses to make them more productive and successful. It then outlines LinkedIn's quality audience of over 160 million users, the engaged time users spend on LinkedIn, and how LinkedIn solutions can help align messages with business opportunities through targeting, insights, and integration across devices and networks. The document also provides examples of LinkedIn advertising solutions like display ads, content ads, sponsored polls, and partner messages and how they can help drive engagement, conversation, and shareability.
LinkedIn Marketing Solutions provides targeted advertising and content solutions on LinkedIn's professional social network. With over 160 million users globally, including 55 million in the US, LinkedIn allows marketers to reach influential professionals at scale. LinkedIn's data and targeting capabilities help ensure marketing messages are delivered in a trusted business context. Marketers can measure impact through insights into who engaged with their content, generating high-quality leads and increasing brand awareness.
LinkedIn presentatie van Marcel Molenaar op Next Marketing 2013ICT Valley
LinkedIn has become an important influence on IT purchasing decisions. IT decision makers use social platforms like LinkedIn throughout the entire purchasing process, from initial awareness of products and services to implementation and review. LinkedIn is the preferred social network for IT professionals because it allows them to efficiently learn from trusted peers, find relevant vendor information, and access a broader professional network.
"Healthcare and Financial Services SIG" - Linked in Healthcare Marketing Chicago AMA
1) Marketing Solutions provides identity, insights, and opportunities to connect professionals globally to help them be more productive and successful.
2) They bring value to members through identity services like profiles and search, as well as insights from news, events and groups. Members can access these services anywhere through desktop, mobile and APIs.
3) LinkedIn has over 150 million members globally including over 5 million healthcare professionals who are an engaged audience that is growing rapidly year-over-year. The professional network allows members to own their professional identity and curate context to potentially turn relationships into business opportunities.
Social Media Week 2012: Using LinkedIn to drive community, collaboration and ...FleishmanHillard UK
This presentation, shared with attendees at Social Media Week 2012 in London, provides an overview of LinkedIn Marketing Solutions offering and a step-by-step approach to building and implementing a successful B2B social media strategy on LinkedIn.
The focus is mainly on using LinkedIn groups to build a strong sense of community among B2B audiences and customers specifically through: discovery, strategy, promotion, content, community, lead generation and measurement.
The document discusses marketing solutions on LinkedIn. It describes LinkedIn's large audience of professionals, how executives use LinkedIn, and opportunities to engage influential professionals. It then outlines various marketing solutions on LinkedIn like display ads, custom groups, content ads, and establishing a company presence. The final section discusses opportunities for a partnership between LinkedIn and Shangri-La hotels to drive conversation, engagement, and thought leadership.
The document summarizes a LinkedIn recruiting solutions presentation given in Jakarta, Indonesia. The presentation covered LinkedIn's mission to connect professionals, its growing global user base, and various LinkedIn recruiting products and solutions like LinkedIn Recruiter, Jobs Network, and Career Pages. Tips were provided on using LinkedIn effectively for recruiting like leveraging profiles, groups, jobs features, and the LinkedIn network.
This document discusses how understanding different mindsets on personal versus professional social networks can help marketers engage more effectively. It finds that emotions still play a key role in both contexts. While personal networks focus on socializing and entertainment, professional networks have a purposeful mindset centered around career goals like maintaining identity, making useful contacts, and staying informed. Marketers are expected to participate on professional networks by providing career information and updates that help users improve professionally. Aligning a brand with how it can build knowledge and success through meaningful relationships can optimize marketing efforts with the right mindset.
LinkedIn Financial Services Webinar Part 4 - 6-28-12LinkedIn
This deck is very similar to the webinar deck from part 3 of our Financial Services Webinar Series, giving a deeper understanding of how financial advisors can leverage social media based on research by LinkedIn and FTI Consulting. We've added a list of social media vendors to the appendix. By Emily Friedman, LinkedIn; Neil Benedict, FTI Consulting; and Davis Janowski, InvestmentNews.
Employer branding is critical for hiring success. Most companies agree that employer brand significantly impacts their ability to hire great talent. Industry leaders are increasingly spending more on employer branding to attract candidates and differentiate themselves. Strong employer brands have been shown to lower costs per hire and employee turnover. LinkedIn's Talent Brand Index can measure how well a company engages talent and compare it to peers to help improve employer branding over time.
The document discusses how Roberto Troisi is influenced by the music videos "Nothing Good Has Happened Yet" by We Are The Ocean and "Motivation" by Sum 41 in creating his own music video. Specifically, he draws influence from the old school visual style of both videos, the fast editing in "Motivation", the dark color palette in "Nothing Good Has Happened Yet", and the close-up cinematography of the artists used in both videos.
The USA Staffing web-based system streamlines the complex public sector staffing process. It automates recruitment, assessment, referral, and notification through a single, integrated software solution. The user-friendly system generates vacancy announcements, posts them on USAJOBS, accepts applications, analyzes applicant qualifications and competencies, ranks applicants, manages records, and meets regulatory requirements. It provides a cost-effective way for public agencies to hire the best qualified candidates.
The document describes three individuals - a 42-year-old cobbler who stores important documents like birth certificates in an "upcountry" location, and two young men aged 22 and 24 who operate a rabbit and entertainment business and prefer to back up documents digitally. It then outlines a proposed solution where individuals can photograph important documents using a mobile phone app, pay to store the images securely in the cloud, and later retrieve printed copies of the documents for a small fee. The solution aims to provide secure, affordable document storage and access for residents living in slum areas who currently keep documents at home.
This document provides an A-Z index of US visa categories and related topics. It includes nonimmigrant visas (temporary visas for things like tourism, work, and study) and immigrant visas (permanent residency visas). The index covers visa types like the B-1 for visitors, F-1 for students, H-1B for specialty occupations, and J-1 for cultural exchange. It also includes topics like applying for asylum, customs procedures, employment authorization, and immigration regulations.
Este documento describe las características de varias enfermedades relacionadas con la presión intraocular elevada, incluyendo glaucoma, neuropatía óptica y daño de fibras retinianas. Explica los factores que afectan la presión intraocular, los síntomas, diagnósticos y tratamientos disponibles para estas afecciones como medicamentos, láser e intervenciones quirúrgicas.
El documento describe la historia y evolución de la tuberculosis desde la antigüedad hasta la actualidad. Explica que la OMS lanzó la estrategia DOTS en 1990 para combatir la tuberculosis en países de Latinoamérica, logrando una cobertura del 100% en Colombia en 2003 y reduciendo gradualmente la incidencia desde entonces. Asimismo, presenta información sobre el Programa Nacional de Control de Tuberculosis y Lepra en Colombia, creado en 2014 para unificar las acciones de control de ambas enfermedades.
Este documento resume las características de diferentes tipos de cefaleas, incluyendo sus causas, síntomas, diagnóstico y tratamiento. Describe cefaleas primarias como la migraña, cefalea tensional y cefaleas trigémino-autonómicas, así como cefaleas secundarias. Explica los criterios para diagnosticar cada tipo y las opciones de tratamiento agudo y preventivo.
El documento trata sobre la intoxicación por cianuro. Brevemente: 1) El cianuro inhibe la respiración celular al unirse a la citocromo oxidasa. 2) Los síntomas de intoxicación aguda incluyen cefalea, náuseas y vómitos, debilidad y parálisis, somnolencia y coma. 3) La intoxicación crónica resulta de la inhalación prolongada de bajas dosis y puede causar secuelas neurológicas permanentes.
The document discusses the different types of visas available for temporary visitors to the United States. There are two main categories: nonimmigrant visas, which allow temporary visits, and immigrant visas, which allow permanent residence. Each nonimmigrant visa has a specific purpose like tourism, business, study, or work. The required visa is determined by immigration law and the traveler's purpose and circumstances. A chart provides details on each nonimmigrant visa type and application requirements.
The USA Staffing web-based system streamlines the complex public sector staffing process. It automates recruitment, assessment, referral, and notification through a single, integrated software solution. The user-friendly system generates vacancy announcements, posts them on USAJOBS, accepts applications, analyzes applicant qualifications and competencies, ranks applicants, manages records, and meets regulatory requirements. It provides a cost-effective way for public agencies to hire the best qualified candidates.
The document discusses LinkedIn's marketing solutions. It introduces LinkedIn's mission to connect professionals and businesses to make them more productive and successful. It then outlines LinkedIn's quality audience of over 160 million users, the engaged time users spend on LinkedIn, and how LinkedIn solutions can help align messages with business opportunities through targeting, insights, and integration across devices and networks. The document also provides examples of LinkedIn advertising solutions like display ads, content ads, sponsored polls, and partner messages and how they can help drive engagement, conversation, and shareability.
LinkedIn Marketing Solutions provides targeted advertising and content solutions on LinkedIn's professional social network. With over 160 million users globally, including 55 million in the US, LinkedIn allows marketers to reach influential professionals at scale. LinkedIn's data and targeting capabilities help ensure marketing messages are delivered in a trusted business context. Marketers can measure impact through insights into who engaged with their content, generating high-quality leads and increasing brand awareness.
LinkedIn presentatie van Marcel Molenaar op Next Marketing 2013ICT Valley
LinkedIn has become an important influence on IT purchasing decisions. IT decision makers use social platforms like LinkedIn throughout the entire purchasing process, from initial awareness of products and services to implementation and review. LinkedIn is the preferred social network for IT professionals because it allows them to efficiently learn from trusted peers, find relevant vendor information, and access a broader professional network.
"Healthcare and Financial Services SIG" - Linked in Healthcare Marketing Chicago AMA
1) Marketing Solutions provides identity, insights, and opportunities to connect professionals globally to help them be more productive and successful.
2) They bring value to members through identity services like profiles and search, as well as insights from news, events and groups. Members can access these services anywhere through desktop, mobile and APIs.
3) LinkedIn has over 150 million members globally including over 5 million healthcare professionals who are an engaged audience that is growing rapidly year-over-year. The professional network allows members to own their professional identity and curate context to potentially turn relationships into business opportunities.
Social Media Week 2012: Using LinkedIn to drive community, collaboration and ...FleishmanHillard UK
This presentation, shared with attendees at Social Media Week 2012 in London, provides an overview of LinkedIn Marketing Solutions offering and a step-by-step approach to building and implementing a successful B2B social media strategy on LinkedIn.
The focus is mainly on using LinkedIn groups to build a strong sense of community among B2B audiences and customers specifically through: discovery, strategy, promotion, content, community, lead generation and measurement.
The document discusses marketing solutions on LinkedIn. It describes LinkedIn's large audience of professionals, how executives use LinkedIn, and opportunities to engage influential professionals. It then outlines various marketing solutions on LinkedIn like display ads, custom groups, content ads, and establishing a company presence. The final section discusses opportunities for a partnership between LinkedIn and Shangri-La hotels to drive conversation, engagement, and thought leadership.
The document summarizes a LinkedIn recruiting solutions presentation given in Jakarta, Indonesia. The presentation covered LinkedIn's mission to connect professionals, its growing global user base, and various LinkedIn recruiting products and solutions like LinkedIn Recruiter, Jobs Network, and Career Pages. Tips were provided on using LinkedIn effectively for recruiting like leveraging profiles, groups, jobs features, and the LinkedIn network.
This document discusses how understanding different mindsets on personal versus professional social networks can help marketers engage more effectively. It finds that emotions still play a key role in both contexts. While personal networks focus on socializing and entertainment, professional networks have a purposeful mindset centered around career goals like maintaining identity, making useful contacts, and staying informed. Marketers are expected to participate on professional networks by providing career information and updates that help users improve professionally. Aligning a brand with how it can build knowledge and success through meaningful relationships can optimize marketing efforts with the right mindset.
LinkedIn Financial Services Webinar Part 4 - 6-28-12LinkedIn
This deck is very similar to the webinar deck from part 3 of our Financial Services Webinar Series, giving a deeper understanding of how financial advisors can leverage social media based on research by LinkedIn and FTI Consulting. We've added a list of social media vendors to the appendix. By Emily Friedman, LinkedIn; Neil Benedict, FTI Consulting; and Davis Janowski, InvestmentNews.
Employer branding is critical for hiring success. Most companies agree that employer brand significantly impacts their ability to hire great talent. Industry leaders are increasingly spending more on employer branding to attract candidates and differentiate themselves. Strong employer brands have been shown to lower costs per hire and employee turnover. LinkedIn's Talent Brand Index can measure how well a company engages talent and compare it to peers to help improve employer branding over time.
This document provides an overview of LinkedIn and its Talent Solutions for corporate clients. It recommends using LinkedIn to source passive candidates at scale from its network of 175 million professionals. It also highlights tools for understanding a company's talent brand, building a talent pipeline through LinkedIn Recruiter, and engaging audiences through groups, updates and ads.
This document provides an agenda and information for a LinkedIn event in Doha, Qatar on growing a business with LinkedIn. The agenda includes introductions of LinkedIn and its products from 9:00-13:00 followed by lunch. Specific sessions will cover tips and tricks on LinkedIn, talent solutions, benefits and ROI. The document also includes background information on LinkedIn's vision, members, tools for professionals, and case studies on how other companies have successfully used LinkedIn.
This document provides a summary of a LinkedIn presentation for staffing agencies. It introduces LinkedIn solutions for talent acquisition and engagement. Key points include accessing LinkedIn's large pool of 175 million professionals, sourcing passive candidates at scale, and building a talent brand through relationship marketing. The presentation also covers tools for talent pipeline management like recruiter, resume database integration, and analytics.
Big Data World Asia 2012 is a two-day conference that will address strategies and technologies for effectively managing big data. It aims to prepare senior marketing and IT executives through keynotes and case studies. The event will bring together 250+ decision-makers and pioneers in the big data space from various industries in Asia. It provides a platform for data solution providers to showcase their expertise to these senior professionals and generate new business leads.
LinkedIn Financial Services Webinar Part 3 - 6-26-12LinkedIn
This deck gives a deeper understanding of how financial advisors can leverage social media, and how various types of advisors achieved success despite the challenges presented by company compliance policies, based on research by LinkedIn and FTI Consulting. By Emily Friedman, LinkedIn; Neil Benedict, FTI Consulting; and Davis Janowski, InvestmentNews.
Meera Bhatia, Head of Product Management for LinkedIn Marketing Solutions gives an exclusive view into the latest and greatest LinkedIn tools for marketers that enable you to leverage social networks to better influence IT Decision Makers.
This document discusses content marketing and provides examples of different types of content that can be created. It introduces the four main content marketing archetypes: the poet, the professor, the preacher and the promoter. The poet creates content that sparks conversation and challenges beliefs by promoting a brand's values. The professor focuses on thought leadership and expertise through mentorship and data-driven research. The preacher shares news, trends and how-to guides for micro moments. The promoter generates case studies, covers events and includes product calls-to-action for conversion goals. The rest of the document provides more details on each archetype and examples of companies exemplifying different styles of content.
Social Selling has changed the way people buy. Learn to use LinkedIn and other platforms to engage with your prospects and turn them into fans of your online profile.
It's the way your clients are wanting to buy!
Social Media and reputation: what you can learn from big companiesAddison Group
A presentation we made for Project DigitISE, who hosted 'Get the Digital Edge', a series of workshops and seminars for University of Westminster students exploring digital literacy skills and employability.
We look at what online reputation is, why it matters, and how social media can affect it. By examining these questions in the light of FTSE100 activity on social media channels, we ask what it means for the individual.
Communicating effectively and consistently with students can help them feel at ease during their learning experience and provide the instructor with a communication trail to track the course's progress. This workshop will take you through constructing an engaging course container to facilitate effective communication.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
3. LinkedIn Mission:
Connect the world’s
professionals to make
them more productive
and successful.
Marketing Solutions 3
4. The globally connected
professional network
175,000,000+ UK
NL
8M+
3M+
DACH
registered members (as of July 2012)
3M+
France
3M+
Italy
Canada
Spain 3M+
5M+ Europe
2M+
USA 35M+
61M+ India
14M+
Brazil
Australia
7M+
2.9M
+
Marketing Solutions 4
5. We connect people across
a wide range of demographics
45% women
55% men
Educated:
55% college grad or above
*
Affluent:
49% HHI $75K+
33% HHI $100K+
27% Millennial A18-34
44% are parents
24% GenX A35-44
38% Boomers A45-64
Source: comScore, November 2011. * @plan, Rels 4, 2011.
Marketing Solutions 5
6. And they use LinkedIn for many purposes
Connect & 76% Network with other professionals
Communicate
40% Let others know what I’m up to
Research People & 62% Learn about what other colleagues are doing
Companies
43% Learn more about a company
Professional Insights 46% Stay up to date on industry discussions
72% Maintain professional identity
Manage Career
37% Look for jobs As of March 2012
Marketing Solutions 6
7. Social Media Environment Matters
Quality Audience Business Context Marketing Impact
Reach the most influential, affluent Promotes trust and Delivers compelling insights and
and educated audiences at scale message receptivity results with social media solutions
4.2M 2x +10
Corporate Executives on
more confident in info found on shift in Net Promoter Score as a
LinkedIn. 150M members and
LinkedIn than other social sites2 result of leveraging LinkedIn3
growing1
1 Internal LinkedIn data (US), March 2012
2 LinkedIn Audience 360 Survey (US), August 2011
3 Global computer manufacturer
Marketing Solutions 7
8. Reach Influential, Affluent Professionals
Quality Audience Business Context Marketing Impact
Business Decision Makers
Comp
LinkedIn 26.7% Target By
NY… 24.1% Profession
Faceb… 15.8% Seniority
Education
Industry
HHI $100K+ Company Size
Geography
Comp
Group Membership
LinkedIn 34.4%
NY… 31.9%
Faceb… 20.0%
Source: The Nielsen Company @Plan,
US Adults age 18+, Rel 3 2011
Marketing Solutions 8
9. LinkedIn combines social media solutions that deliver
compelling insights and results.
Create Attract
Experiences Audience
• Content Ads
• Company Page
• Social Ads
• Groups
• Partner Messages
Amplify thru Engage in
Network Conversation
• Network Update • Polls
Status • Groups
• Company Followers • Company Status
• API/Web Plug-Ins Updates
Marketing Solutions 9
19. Homepage
Georgetown University is announcing a new Accounting Program. Profile
http://bit.ly/oow11ytfb
Like (5) • Comment • Share
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Maurisrhoncusscelerisqueporttitor. Fusceviverrajustofermentum dolor volutpat.
Like (5) • Comment • Share
Mobile
Website
55% of LinkedIn members will follow a company “forever”.1
45% of members want weekly updates.1
LinkedIn Survey (n=363), US and Canada, October 2011
Marketing Solutions 19
20. Over 900 Education
Companies sent
Status Updates in
30 days
Over 100 sent
more than 10
LinkedIn Internal Data as of July 2012 for higher education & education management industries
Marketing Solutions 20
21. INSEAD:
Successfully using the follower ecosystem
Objective
Engage potential candidates and
differentiate programme using
advocacy
Solution
Targeted social ads
Follow ads
Recommendation ads
Results
19,800 followers /2 months
435 recommendations
Marketing Solutions 21
22. London Business School:
Intelligently using content and relevant messaging
Objective
Drive awareness and perception
of LBS using relevant content and
highly targeted direct messaging
Solution
Targeted display
Content ads
InMail
Results
85% open rate on InMail
0.1% CTR on targeted display
8% engagement rate on content ad
Marketing Solutions 22
What’s most intriguing when you consider our audience is not just the size, but also the complexity. We connect women, men; Moms and Dads. Our members are exceedingly well educated, and also affluent. They are also represented well across the Millennials age 18-34, GenX age 35-44 and Boomer age 44-64 generations. Interestingly, we are seeing tremendous growth in our reach of Millennials, with +9% growth in unique visitors within this segment in the past year.
So now, let’s take a look at what our audience is actually doing on LinkedIn. We’re seeing four common use cases and people are using any combination of them at a given time. First and foremost, they’re using LinkedIn as a tool to connect and communicate. This idea of connecting is part of the original vision for LinkedIn, and certainly why millions joined in the first place. Increasingly, we’ve seen people use LinkedIn not just to connect, but to communicate with their networks. A lot of people are using LinkedIn to research people and companies. This could be looking at the profile of someone you’re about to meet with. If you’re an outbound professional, this could be for prospecting. Increasingly, this research is about that relationship with companies: When LinkedIn was founded, it was people connecting to people, but now we’ve built that up to give companies a voice – customers say if LinkedIn is about business, then they want to have that relationship with companies on the platform. Companies can now have their own page with control over brand messaging, and you can have valuable dialogue with those who follow your company. In addition to looking at companies or people on LinkedIn, members are turning to the site in order to stay more productive and informed during the work day, in their current roles. They’re looking for insights – these are coming from their home page, seeing what articles are being shared and discussed. They also have LinkedIn Today, which is our social newspaper. What makes LinkedIn Today really unique is that it’s sharing content based on what people like you (or in your industry) are reading, not just keywords in the article. That’s the difference from LinkedIn and other social platforms for social aggregation – it’s about who is sharing the information. Some portion of our members is also looking for jobs, but it’s not as much of a major use case as you might think. At any given time, only about 20% of our members are in-market to change jobs. Most members are generally more focused on the first three use cases of LinkedIn. Hopefully that gives you a better idea of not only who they are, but what our members are doing on the site.
LinkedIn is the only global social platform delivering marketing solutions in a business context. We have a Quality Audience: Reach the most influential, affluent and educated audiences at scale. 4.2M Corporate Executives in LinkedIn US member base.71% of LinkedIn US audience has college or post graduate degree.$86 Average house hold income.Business is the context of LinkedIn. Professionals trust LinkedIn for the professional information and insights, providing marketers with high message receptivity.You can make a marketing impact: Our social media solutions deliver compelling insights and results. Value prop for marketers… LinkedIn has the ability to precisely target quality audiences in a business context, while delivering high impact solutions for marketers and agencies. Note: data and stats can/should be customized with stats pertinent to audience and industry.
LI Positioning & Value Prop: High-Level, QualityReach Influential, Affluent Professionals – Option 2: QualityWe have a higher composition of business decision makers, high-income earners, and college or post-college graduates than leading business and social websites. And you can target these quality professionals by not only their seniority and education but also by their industry, company size, geography and even which LinkedIn groups they belong to
Objection Handling: Products“LinkedIn products are banners and buttons”LinkedIn delivers marketing solutions for every objective, any target and in a range of formats. Our platform allows you to create brand experiences through owned media (company pages, groups), attract audiences through paid media (display ads, social ads, partner messages), engage in conversations through owned and paid media (company status updates, polls) and then amplifies all these interactions through our 120+ million person network and beyond (APIs).
(1st Bullet) Content ads are a great way for you to display a variety content feeds within the same ad unit so that audiences can learn more about your offerings. Having multiple streams allows viewers to focus on whichever information is most appealing to them. Since information sharing is the focus, the content ads fit nicely on LinkedIn where people are trying to find solutions for doing business.(2nd Bullet) There's a lot of flexibility when it comes to the type of content marketers can share. It can take the form of tweets, blogs and anything that can be contained in an RSS feed. ========(3rd Bullet) The beauty of content ads is that they are easy. LinkedIn works with a third party to put your content into these rich units. RSSs feed are all that’s required for a simple execution (4th Bullet) and using RSS feeds means updates happen automatically. (5th Bullet) Enjoy built-in contextual relevancy wherever your ads run and we’ll run them to your target audience based on your criteria matched to comprehensive data obtained from the professional’s profile. (6th Bullet) No matter what type of information you need to share, the Content Ad is able to flexibly fit it into either a medium rectangle or a skyscraper.
Generic, unbranded example which can replace slide 4 Co Status Updates are distributed at key points across LI and the web “Everywhere” is a core LI value and emphasized in everything we do Followers are genuinely interested in your brand, they are not given incentivized offers to follow (eg, “like” me to enter sweepstakes)
Georgetown University International: 6K followers, 3 recos