LWIT BTAD: Evergreen Hospital Team Presentation
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While researching the brand, it became very clear that Evergreen has strong ties to the local community and desires to further expand that awareness and excitement. While leading this team project and developing the presentation, our concept was to dive further into the rich history, engage users via testimonials and social media tools, and provide mobile means of sharing their experience. We presented two concepts to the client on our final night of class and received rave reviews for our unique storytelling ability. Personally, I am proud to have led such a great team project.
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LWIT BTAD: Evergreen Hospital Team Presentation
- 1. AWARENESS/EXCITEMENT/ENGAGEMENT Conceptualization of an Exhibit Space
- 3. Research and Goals • Create Awareness/Excitement for Cancer Center • Provide Wayfinding During Construction • Support/Enhance Evergreen Brand
- 4. Research and Goals • Site Visit… • Took four pages of notes • Took over 100 photographs
- 6. Research and Goals • Patterns Emerged • Story, family, patient experience, community, and hope • “Cracking the Code”
- 8. Communication Goals • Communicate High Level of Care Evergreen Offers • Build Connections Between Patients/Doctors/Staff • Generate Interest in Surrounding Community • Give Hope, Assurance, Peace of Mind
- 9. “ How does one exhibit provide awareness, build connections, ” and generate peace of mind?
- 10. AWARENESS
- 11. Awareness • The Message • History • Awards • Testimonials • New Cancer Center
- 12. Awareness • History • Tells story of Evergreen • Roots Evergreen in the community • Generates pride in their hospital
- 13. Awareness • Awards • Create patient assurance • Showcases doctors • Differentiates Evergreen • Only hospital 4 years running to receive Clinical Excellence Award
- 14. Awareness • Testimonials • Instead of convincing, we want to attract patients • Believe word of mouth and referrals • Showcase passion felt by all employees at Evergreen • Provides doctor’s perspective • Personalizes a hospital, makes it relatable, an extended family
- 15. Awareness • New Cancer Center • Centralized services • New services • Research aspect of center • Focus on… • Technology • Same support/doctors/insurance
- 16. CONTINUITY
- 17. Continuity • Support the Evergreen Brand
- 18. Continuity • Abstracted Elements • Shapes of tree/nature/northwest • Natural symbols • Objects that attract
- 20. Audience Engagement • Physical Environment • Floorplan/furniture
- 21. Audience Engagement • Challenge and Course Correction
- 22. Audience Engagement • Physical Exhibit
- 23. Audience Engagement • Interactive Elements
- 24. Audience Engagement • Digital Displays • Video testimonials • Complete information • Links to hospital & research
- 25. Audience Engagement • Personal Devices
- 26. Audience Engagement • Social Networking Campaigns • Point to existing channels • Check-in option • Encouragement to share
- 30. Concept Development • Model Making
- 32. FIRST CONCEPT
- 33. First Concept • Circles/Curves/Circumference • Emotional • Childlike • Naturally drawn to circles • Fun to walk around • Material is flexible
- 34. First Concept • Sketches • 3D vs. 2D • Interactive element • Encourages exploration • Create user experience
- 35. First Concept
- 37. SECOND CONCEPT
- 38. Second Concept • Hanging Panel Concept • Compliments existing renderings • Cost effective • Material is flexible
- 39. Second Concept • Sketches • Designed for impact • Drawn to faces • Sectional content
- 40. Second Concept
- 42. ADDED VALUE
- 43. Added Value • Interactive Displays • Separation of content • Timeless • Still valid after renovation • Can be updated/ expanded/enhanced • Moveable
- 44. Added Value Physical Virtual Personal Local
- 45. CONCLUSION
- 46. Conclusion • The Experience • We are college students • This is one single course • Experience could have been similar to other courses
- 47. Conclusion • The Difference • Real client • Cancer is a very personal experience • Some of us have lost friends, family members, or even been admitted for cancer related concerns • More than a school project • Emotionally vested in the user • Going down wrong path helped us grow • Became a chance to use our skills to give people hope, happiness, a moment of diversion, in stressful time
- 48. THANK YOU
- 49. Thank You • For Opportunity • For Taking a Chance • For Allowing us to Elevate Design Process
- 51. QUESTIONS
- 52. EL FIN.