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ONLINE
TOOLS.
OFFLINE
IMPACT.
2014
Base Level
Venue traffic-insights
Foot Traffic
• Total Visits
• Walk-by Traffic
• Dwell time
• Repeat Visitors
• Visitor Frequency
• Visit Patterns out side of location
Passing Traffic

Venue

Technical requirements – Broadband router with cat5 connection and power point
Mid Level
Wi-Fi Hotspot + Venue Traffic
Foot Traffic
• Total Visits
• Walk-by Traffic
• Dwell time
• Repeat Visitors
• Visitor Frequency
• Visit Patterns out side of location

Wi-Fi web portal
• Accessible on any Wi-Fi enabled device (open source)
• Easily deliver a branded experience with personalized
rewards and offers
• Event Guides or videos
Technical requirements – Broadband/router and power point
SWARM Mobile
Traffic + Wi-Fi Hotspot + Data capture/CTA/Promotions
WindowTraffic

1. Footfall - window traffic/In store
Venue

Foot Traffic - Total Visits, Walk-by Traffic, Dwell time, Repeat
Visitors, Visitor Frequency, Visit Patterns out side of location.

Open access

Guides

Deals

2. Wi-Fi Hotspot
Wi-Fi web portal- Accessible on any Wi-Fi enabled device (open
source), Easily deliver a branded experience with personalized
rewards and offers, Event Guides or videos, Mobile Marketing Deliver location-based couponing and digital ads

3. POS integration
Data Capture/CTA-online Marketing. Amplify existing digital
strategies, develop crossover strategies, integrate social
media and e-mail opt-in programs. Deliver location-based
couponing and digital ads

CTA

Activation

Rewards
Footfall traffic
Increase revenue and reduce cost by knowing exactly what's happening in your store/venue in
real time. Analytics for passing window traffic.
Footfall traffic
Dwell time

Repeat visitors
Footfall traffic
Shop Window conversion A/B test

Image of window display
Wifi Hotspot
Deals

rewards

Guides
Online/Offline Marketing
In store POS CTA

Image of in store activation

Online activation
POS INTEGRATION

Swarm is integrated with POS. Your store/events transaction and
foot traffic data is automatically updated on a daily basis. No need
to pull reports or manually update.
HOW IT WORKS  ANALYTICS

Capturing 80%+ of foot traffic, creating consistent
datasets for benchmarking store performance
HOW IT WORKS  SENSORS
FAST SETUP
Easily integrate with supported wireless networks
or via Swarm proprietary sensors (about the size
of a deck of cards) throughout your property or
event

POS Data

Swarm Partner API Architecture
Desktop & mobile interface
TESTIMONIAL  APPAREL

“Swarm fills a huge gap. In a brick-and-mortar environment you
typically have no visibility on a customer until at or after point of
sale.” – Daniel Neukomm, CEO
TESTIMONIAL APPAREL

Rapha Cycle Clubs can easily monitor effectiveness of
window displays, cross-shopping and other customer
behavior to improve their sales
WHO IS SWARM?

$3.34M
RAISED FROM

Offices: San Francisco - New York – London -Los Angeles - Sydney
RETAIL TECH  ECOSYSTEM

17
COMPARISON  SHOPPERTRAK
Captured Traffic (precision)

80%+

60%

Works with Multiple
Entrances

Yes

No

Dynamic POS Integration

Yes

No

Window Traffic

Yes

No

Dwell Time

Yes

No

Web-Based Dashboard

Yes

No

Setup Cost

$0

~$2,000
COMPARISON  COMPETITORS
Wi-Fi Analytics

Yes

Yes

Yes

Enhanced Bluetooth
Analytics

Yes

No

No

Customer
Engagement

Yes

No

No

Mall-Wide Activity
Reports

Yes

No

No

Third Pty Apps

Yes

No

No

Outbound API

Yes

No

No

POS Integration

Yes

No

No
RETAIL TECH  ECOSYSTEM

20

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Events swarm

  • 2. Base Level Venue traffic-insights Foot Traffic • Total Visits • Walk-by Traffic • Dwell time • Repeat Visitors • Visitor Frequency • Visit Patterns out side of location Passing Traffic Venue Technical requirements – Broadband router with cat5 connection and power point
  • 3. Mid Level Wi-Fi Hotspot + Venue Traffic Foot Traffic • Total Visits • Walk-by Traffic • Dwell time • Repeat Visitors • Visitor Frequency • Visit Patterns out side of location Wi-Fi web portal • Accessible on any Wi-Fi enabled device (open source) • Easily deliver a branded experience with personalized rewards and offers • Event Guides or videos Technical requirements – Broadband/router and power point
  • 4. SWARM Mobile Traffic + Wi-Fi Hotspot + Data capture/CTA/Promotions WindowTraffic 1. Footfall - window traffic/In store Venue Foot Traffic - Total Visits, Walk-by Traffic, Dwell time, Repeat Visitors, Visitor Frequency, Visit Patterns out side of location. Open access Guides Deals 2. Wi-Fi Hotspot Wi-Fi web portal- Accessible on any Wi-Fi enabled device (open source), Easily deliver a branded experience with personalized rewards and offers, Event Guides or videos, Mobile Marketing Deliver location-based couponing and digital ads 3. POS integration Data Capture/CTA-online Marketing. Amplify existing digital strategies, develop crossover strategies, integrate social media and e-mail opt-in programs. Deliver location-based couponing and digital ads CTA Activation Rewards
  • 5. Footfall traffic Increase revenue and reduce cost by knowing exactly what's happening in your store/venue in real time. Analytics for passing window traffic.
  • 7. Footfall traffic Shop Window conversion A/B test Image of window display
  • 9. Online/Offline Marketing In store POS CTA Image of in store activation Online activation
  • 10. POS INTEGRATION Swarm is integrated with POS. Your store/events transaction and foot traffic data is automatically updated on a daily basis. No need to pull reports or manually update.
  • 11. HOW IT WORKS ANALYTICS Capturing 80%+ of foot traffic, creating consistent datasets for benchmarking store performance
  • 12. HOW IT WORKS SENSORS FAST SETUP Easily integrate with supported wireless networks or via Swarm proprietary sensors (about the size of a deck of cards) throughout your property or event POS Data Swarm Partner API Architecture
  • 13. Desktop & mobile interface
  • 14. TESTIMONIAL APPAREL “Swarm fills a huge gap. In a brick-and-mortar environment you typically have no visibility on a customer until at or after point of sale.” – Daniel Neukomm, CEO
  • 15. TESTIMONIAL APPAREL Rapha Cycle Clubs can easily monitor effectiveness of window displays, cross-shopping and other customer behavior to improve their sales
  • 16. WHO IS SWARM? $3.34M RAISED FROM Offices: San Francisco - New York – London -Los Angeles - Sydney
  • 17. RETAIL TECH ECOSYSTEM 17
  • 18. COMPARISON SHOPPERTRAK Captured Traffic (precision) 80%+ 60% Works with Multiple Entrances Yes No Dynamic POS Integration Yes No Window Traffic Yes No Dwell Time Yes No Web-Based Dashboard Yes No Setup Cost $0 ~$2,000
  • 19. COMPARISON COMPETITORS Wi-Fi Analytics Yes Yes Yes Enhanced Bluetooth Analytics Yes No No Customer Engagement Yes No No Mall-Wide Activity Reports Yes No No Third Pty Apps Yes No No Outbound API Yes No No POS Integration Yes No No
  • 20. RETAIL TECH ECOSYSTEM 20