Engage customers with content delivery at a hyper-local level. How proximity solutions are making an impact in retail to deliver a richer customer experience.

1. How Proximity Marketing is
already making an impact in retail

2. WHO ARE ProximiPRO?

3. We’re an IoT company based in Denia, Spain.
We’re passionate about developing proximity solutions for engagement
that deliver real end user benefit and a richer consumer experience.

4. WHAT IS PROXIMITY MARKETING?
The delivery of content at a hyper-local level

5. person content
Your
message
here
WITH A BLUETOOTH ENABLED PHONE
zone

6. zones
beacons
Your
message
hereplatform
content and
campaign
management
app
to scan beacons
and receive
content
and analytics

7. RULES &
TRIGGERS
When the end user enters the zone, the
platform can:
• Deliver content, e.g. welcome, directions,
info etc.
• Do nothing
On enter On exit
When the end user leaves the zone, the
platform can:
• Deliver content e.g. good bye, where next?
etc.
• Do nothing

8. IT’S ALL ABOUT THE CUSTOMER

9. relevancy
receiving content on a
mobile creates a 1-2-
1 connection
A TOOL FOR
CUSTOMER CENTRIC
COMMUNICATIONS
context aware
what are they doing
at the point of
receiving the content
quality not quantity
impact not intrusion actionable
via the phone or
physical location
3-second rule
small screen, need to
be immediately
obvious

10. HOW DOES THIS WORK IN A
RETAIL ENVIRONMENT

11. you know your audience
UNDERSTANDING THE
DIFFERENT NEEDS OF
EACH CUSTOMER
SEGMENT
to deliver the right
content
to gain behaviour
insights
to engage with your customers and deliver a richer
customer experience

12. ENGAGING THE
AUDIENCE AT THREE
STAGES
• Way finding messaging and driving venue traffic
e.g. beacons in train stations to direct end users
to venues
• Special events
• Social sharing prompts
• Promotions
• Loyalty and reward programme
BEFORE their visit DURING their visit
• Way finding messaging
• Store traffic flow
• Dwell time & behaviour insights
• Gamefication
• Online-offline connection
• Loyalty and reward programme
• Welcome/exit message
AFTER their visit
• Push notification & delayed messaging
• Feedback and loyalty programme
• Online-offline connection

13. prefer to take
the lift?
the nearest lift is
very close
click here to
view map
there are 3
baby changing
facilities in this
store
click here to
view map
Too much to
carry? We’ll take
your bags to
your car.
check-in here for
concierge service
Parent
profile

14. Sales
incentives
Hottest new range
just arrived!
View now on the
first floor
Mix and match.
50% OFF
your second item
in this range
Need help in
the changing
room?
Scan the barcode to
check all sizes in
stock

15. “1st floor,
womensware”
“Need a break?
Comfortable
seating area on
left”
Assistance
profile

16. Christmas Elf
treasure hunt!
Find all 10 Elves
around the store to
win a prize
Family fun

17. 0102030405060708Dwell time

18. Engage your
customers after their
visit
• Push notification
• Delayed messaging
• Feedback and loyalty programme
• Blog and social sharing
• Data capture
• Online purchasing
• Thank you and exit
messaging
Thank you for
visiting us
today
How could we do
better?

19. loyalty & publicity
PROMPT LIVE SOCIAL
SHARING
what
beacons instore can boost viral
campaigns such as #InMyBasket,
encouraging customers to take photos
there and then and even live share
win €100!
take a selfie instore
today and post online
#InMyBasket

20. IT’S NOT JUST FOR THE CUSTOMER

21. EMPLOYEE
ENGAGEMENT &
EFFICIENCY
• Targeted internal comms and engagement
messaging
• Employee onboarding
• Corporate and product announcements
• Reduce carbon footprint by reducing need for
printed comms
• Surveys such as Best Place to Work
• Include survey’s for management feedback

22. ANALYTICS

23. Analytics
ProximiPRO Analytics, as standard:
• Zone performance
• Interactions
• Click throughs
• By campaign
• By time
• Compare and overlay zone performance
Integrate your Google Analytics
Anything specific you’d like to measure?

24. HOW WE CAN HELP

25. Our SDK + your
branded app
A complete solution tailored to your
business
We’ve developed an SDK to enable you to:
• Establishing a relationship between the end user
and your brand (not ours)
• Tailor your app to your business, without having to
develop comprehensive proximity solutions as well
Building on your end-user relationship & the
experience:
• The app profile input determines the
personalisation/segmentation options
• We can work with our own, or like-minded
partners to produce apps with our functionality and
so much more…

26. WE PROVIDE THE TOOLS
Engage
platform
• Easy to use
• Cloud-based
• Campaign set up
wizard for fast, easy
deployments
• Analytics (inc Google
Analytics)
beacons
• Range of BLE beacons
• Wearables
• Indoor & outdoor
• USB
managed service
• Packages ranging from
basic setup help to full
campaign
management, beacon
deployment and
creative
concepts/
projects
• Including RTLS
deployments
apps
• Demo app
• Beacon management
Your message
here
SDK
• Integrate our beacon
scanning and
comprehensive content
delivery platform
functionality into your
own branded app

27. QUESTIONS?
email us today: info@proximipro.com

28. THANK YOU FOR YOUR TIME

29. www.proximipro.com