Do you find yourself overwhelmed by the sheer number of event technology options? Do you struggle with getting your different technology vendors to work well together? This presentation will give you a better understanding of what you need to know in order to select and implement different best-in-breed technology solutions to create a unified solution for your technology needs. You’ll get actionable tips and downloadable templates that you can take back and implement in your day to day work.

1. Allie Magyar
CEO, Hubb
@Event_Tribe
@hubbdotme
Blend Data with Ease:
Event Technology for the API Economy

4. Meeting Planning: The Good
Event Manager = Event Architect

5. Meeting Planning: The Bad
USA Today: Top 5 Most Stressful Jobs in America, 2017
1. Military Personnel 2. Firefighter 3. Airline Pilot 4. Police officers
5. Event Coordinator

7. Where Is Data Coming From In Today’s Organizations

8. But first, what's an API?
Application Program Interface (API) is a
set of routines, protocols, and tools for
building software applications.
An API specifies how software
components should interact.
APIs: The Event Architect's Secret
Weapon For Managing Data

10. You’re already using APIs
and the API Economy

11. The API
Economy for
Events

12. Antiquated Tools Are Unreliable And Make For More Work

13. How Organizations That Don’t Use APIs Function

14. APIs Allow You To Use Best-in-Breed Tools

15. How Organizations That Build An API Economy Function

16. How Do You Make This Happen
In Your Organization?

17. Options for Building the API Economy in Your Organization
Best-in-craft Solutions In-house

19. • How could data transform the ROI on your
events?
• What information would help you be agile
and pivot to create the most informed
decisions in planning?
• Extend out of your own group /
organization
Goals & Objectives

20. • Define your current event technology landscape
• Identify any gaps or missing areas
• Extend out of your own group / organization
Event Technology Toolsets

21. • Who owns what information & how should it flow?
• Who reports on what information & at what frequency?
• Which ways does the data flow?
Event Technology Roles & Responsibilities

22. The Journey to Connected Information
Strategic Plan
Goals & Objectives
Toolsets
R&Rs
Broadly Share
Your Plan

23. • Connected Systems
• Relevant Data Sharing across
business units
• Single Source of Reporting &
Analytics for Event ROI
Pre-Event
• Market relevant content to our
target audience
• Create better content
• Reporting consistency across
groups for measurement
Onsite
• Customize experiences to
attendees
• Measure satisfaction real time to
adjust course
Post-Event
• Faster Movement through the sales pipeline
• Tailored experiences & invitations for future
engagement
• Better targeted marketing
• Higher overall satisfaction results
• Metrics, trends and ROI valuation
Executive Summary: API Economy Goals
GOALS
• Create relevant experiences and
content
• Seamless experience for attendees
across platforms

24. The Journey to Connected Information
Strategic Plan
Goals & Objectives
Toolsets
R&Rs
Choose Your
Event Tech
Partners
Broadly Share
Your Plan

25. Integration Checklist
Believe in the power of data and are built for
the API economy
The right tech to support the need
Fit into the timeline / project plan for
integration
Are they up for a new way of working & fit your
no ‘finger pointing’ culture

26. Know your APIs
• REST and SOAP
• Push and Pull

27. Data Transfer &
Security
• Security of data at rest & in
motion
• HTTPS protocols & encryption
• Hosting solution

28. Performance
Stability & Speed
• Cache Solution
• Georedundancy / Backups

29. Scorecard
• References from
previous clients
• Sandbox Trials
Scorecard

30. The Journey to Connected Information
Strategic Plan
Goals & Objectives
Toolsets
R&Rs
Innovate
Broadly Share
Your Plan
Choose Your
Event Tech
Partners

31. What’s Next: Completely
Customized Marketing
Content for Every Individual

32. What’s Next: Bots

33. What’s Next: Connected Analytics / Reporting

34. What’s Next: Machine
Learning / AI

35. Built for the API economy
Hubb automates the
complex workflows & tasks
required to collect, manage
and market content for
conferences and meetings.
ShowGizmo is a mobile
engagement platform designed
with event planners, marketers
and internal teams in mind – it
fosters networking, 2 way
communication, information
delivery and ultimately provides
365 days worth of data and
insights about your communities
and your events
Experience Service Glisser is audience
engagement technology that
shares presentation slides to
audience smartphones in
real-time, and uses polling,
live Q&A and social media
feeds to drive interactivity,
collect feedback and
generate valuable user data.
Swoogo is a feature heavy, back
end responsive, mobile first
event software solution
designed to help you get more
butts where they belong; in
your seats.

37. Key Takeaways
1. Put together a strategic plan to envision your perfect
end result with a clear path to get there.
2. Decide the best fit for your company to get the
planning and integration work done (in house, best-
in-craft suppliers built for the API economy).
3. Know which tools you'll use for what purpose and
make sure your vendor team is 100% clear on the
R&Rs.
4. Start small and continue to innovate!

38. Allie Magyar
CEO, Hubb
@alliemagyar
allie@hubb.me
@swoogo @Glisser@ShowGizmo @TRCBadgeRite
@event_tribe
@hubbdotme