2. WHAT IS AN EVENT?
Anything that is organized by
individual or group of individuals
that cause other individual or
group of individuals to gather at
specific time and place normally
based on common interest.
3. WHAT IS EVENT
MANAGEMENT?
A process that involved 3
important functions of
PLANNING, IMPLEMENTING,
and EVALUATING, and using of
all available RESOURCES to
reach the organizational goals.
4. 5 W’S OF EVENT MANAGEMENT
Why
What
When
Where
Who
5. WHY
Why you want to organize the
event
Defining event objectives at the
very start of event planning is
very important as it gives you the
direction in which you should
proceed to accomplish your
objectives.
6. WHY
Organizing an event without
clear objectives is a huge waste
of time, effort and resources
7. WHAT
It means what you are going to
do in the event
What will be the name of the
event
8. WHEN
When you are going to organize
the event
Select date and time according
to target audience convenience
and availability.
Make sure that your event’s
date and time don’t clash with
other event’s date and time.
9. WHERE
Where you are going to
organize the event.
Never select an event venue
without an inspection visit.
10. WHO
Who will be your partners,
clients and target audience
How many target audience you
are expecting to visit the event
11. EVENT VENUE SELECTION
In selecting event venue, you should
consider the following:
Target Audience and Guest Size
Target Audience Convenience
Venue History
Venue Services
Venue Fees
12. ALWAYS REMEMBER!
In managing an event, you should
remember the following:
Always make a devotional prayer
Never underestimate the task ahead
Plan, plan, plan
Maintain good and effective
working relationships – you cannot
do it alone!
