Any organisation that wants to build long-lasting relationships essential for corporate growth must understand how to organise corporate events. By organising a corporate event, you may deepen your relationships with current customers and business partners while fostering sincere relationships and attracting new ones. Business event planning is a significant operation that calls for almost superhuman levels of planning and attention to detail. The fundamental components of event management—research, design, planning, coordination, and evaluation—must be understood before you host any event, whether it's a 300-person product launch or a 15-person employee training. In this deck, you’ll learn how corporate events provide a valuable opportunity to learn and gain insights to help your organisation improve operations, gain a competitive advantage and achieve your overall objective. You’ll also learn 1. The key strategy to creating an effective corporate event 2. What to watch out for when choosing your venue 3. The basic elements of a corporate event

1. Cracking The ‘Corporate Event’ Code
Strategies to Planning and Executing a Successful Event

2. “
”
No matter how beautiful an event
is, if you don’t have defined goals,
the event won’t be a success
CE&O

3. What is a corporate
event?
A corporate event is any form of event, hospitality or
social activity which is organised or funded by a
business entity.
The target audience for corporate events can be
equally as broad, including but not limited to
employees, board members, stakeholders, customers /
clients, potential clients.
Unlike regular events, corporate events usually have a
goal or purpose. The theme, dress code, and
atmosphere of a corporate event can vary widely
depending on the purpose. Some might ooze
elegance, while others might have a more casual,
relaxed feel.

4. Corporate events may be held in the form of award
ceremonies, business conferences, team building events
or product launches.
There are numerous justifications for planning a
corporate event, such as:
⮚ To inform personnel or the general public about the
many ideas that the organisation promotes
⮚ To recognise employees for their hard work in order
to encourage them
⮚ To commemorate company milestones with clients,
staff, or both
⮚ To signal a significant organisational change.
⮚ To promote cooperation and networking amongst
various entities

5. Types of corporate event
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Product Launch Events
Seminars and conferences
Retreats
Meetings of the Board of Directors and Shareholders
Holiday Party
Read More: Event Location: An Essential Element for Event Planning in Lagos

6. 01
Product Launch
Product launches help a company generate buzz about its latest
product or service. Significant product launches might also feel
like elaborate events with meals, famous visitors, and
entertainment, depending on the sector.
Product launch events can range from internal meetings to tell
all employees about new products to full-fledged launch parties
to generate enthusiasm about a product’s debut among
customers and the media.

7. 02
Seminars and Conferences
Typically, seminars are shorter affairs that might last
anywhere from a few hours to several business days.
They can have one or several presenters, and they often
keep everyone gathered in the same area. On the other
hand, conferences frequently feature many sessions.
These frequently take place in hotels and start with a
keynote presentation before offering topic-specific
breakout sessions.
Read more: 7 Common Types of Corporate Events in Nigeria

8. 03
Retreats
You might plan a retreat only to improve the connections on
your team, or you might even charge employees to go. This
multi-day event frequently offers a number of courses and
seminars. Sometimes the objectives are learning, planning,
and strategising.
Although organisational planning and business development
will be the main topics of the programme, some retreats also
offer time for bonding, perhaps with games and other sport.

9. 04
Meetings of the Board of Directors and
Shareholders
Every public or private corporation must include shareholder
and board meetings in its communications strategy and annual
plan. During these meetings, the board evaluates how the
organisation is doing in relation to its previous strategies and
determines whether or not those strategies need to be altered.
At these meetings, business leaders make important decisions
because doing so often necessitates board approval, which is
easier to get when all board members are present.

10. 05
Holiday Party
Organisations can show appreciation to their staff for all of
their hard work throughout the year by hosting a Holiday
party. Because it usually takes place at the end of the year, the
business holiday party is an especially joyous occasion.
Depending on the size of the organisation, businesses can
decide whether to host the party at their workplace or at a
restaurant or off-site event space. Along from food and
beverages, entertainment is occasionally offered as well.
Read More: Top 5 Creative Ways to Promote an Event in Nigeria

11. Benefits of hosting corporate event
Some of the
overall benefits
of a corporate
event are
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It strengthen team cohesion
It expands your organisation’s marketing strategy
It gives your organisation deeper insight into your target
audience
It has a way to improve organisational culture
Improve the brand experience of your
customers
Corporate event has a way of Improving customer
conversions and retention
It help to generate additional
revenue

12. How To Plan A
Corporate Event
1. Set Goals and Objectives
2. Choose a suitable Venue
3. Have a budget
4. Keep track and evaluate

13. 1. Set Goals and Objectives
Having clearly defined goals and objectives makes planning and execution
simple. Do keep in mind that there are participants who share the goals and
objectives, including attendees, sponsors, and the organising staff.
Hence, making sure that these objectives are met not only ensures the
success of your event but also supports maintaining your promise to the
event's stakeholders regarding its objectives.

14. 2. Choose a Suitable Venue
Choosing a location primarily based on how good it appears on the internet
without investigating the value propositions could be harmful. You need to
determine whether or not this venue is appropriate for the goals of your
event.
Does the location have the capacity needed? Is it affordable for us? Is the
place reachable? Do they provide event support? Is event technology
implemented? What kind of service can we expect?
This is essential as you have a duty to keep your guests safe.
Therefore, be sure to take all necessary steps to avoid any form of harm.
Read more: Strategies to Finding the Best Corporate Event Vendors

15. 3. Have a Budget
Making a budget helps you plan for all costs and keeps you from going
overboard. Every element of arranging a corporate event, such as the venue
selection, catering, entertainment, etc., can be influenced by the overall
amount of the budget available.
If at all possible, conduct an internal background check to see if a
comparable event has ever taken place.
This will help you determine the budget and other resources you would need
for a successful implementation.

16. 4. Keep Track and Evaluate
Maintain tabs on the finances, objectives, location, and other aspects of your
event to make sure everything is handled. You need to also keep track of all
the costs associated with the event.
Also, while the event is going on, think of ways to get feedback from the
participants. You may ask them questions or perform surveys to see what
they think of the event.

17. Checklist for Choosing a Corporate Event Venue
How do you know which venue would work best for your business or organisation?
Here are a few checklist to help;
2. The Capacity of the hall
3 Their features and
Amenities
1. The event location and
Transportation
5. Availability and Size of a
Car Park
8. The Cost
7. Security of the attendees
6 Do they have support
staff
9. Ambiance and
Accessibility
CHECKLIST
5. Catering services

18. Planning a corporate event can be a fun and easy task if you understand what
needs to be done and take care of them accordingly. You have to be creative,
organised, and innovative while planning a corporate event. This is why having
an experienced corporate event venue planner as The Zone is crucial.
The Zone is a fully equipped, world-class, purpose-built facility designed to
cater for space needs. The Zone is suitable for training, conferences, retreats,
strategy sessions, meetings, serviced office rental and corporate functions.
Get more details about how The Zone can help you execute that event in style
by sending us an email today at hello@thezone.ng
Scale the advantage…

19. READY TO GET
STARTED?
Visit www.thezone.ng/ or
Send an email to –
hello@thezoneng.com

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