This document discusses growth prospects in the organized retail sector in India. It notes several factors driving growth, including a young working population, higher incomes, more nuclear families, and greater disposable income. India is ranked 4th most attractive for retail investment globally. The retail industry accounts for 10% of India's GDP and foreign investment in multi-brand retail was recently allowed to increase to 51%. Global retailers like Wal-Mart, Tesco, and Carrefour are entering India. Retailers are also expanding to tier-2 and tier-3 cities. The retail sector is projected to be worth $900 billion by 2014.

1. Organised Retail
Growth Prospects in
Organised Retail

2. Table of Contents
S. No. Content Page No.
1 Growth Prospects in Organised Retail Sector 3-8
2 Road Ahead 9
3 Job Description 11
4 Knowledge, skills & ability 12
5 Education & Experience 13
6 Compensation & Location 14

3. Growth Prospects in Organised
Retail Sector

4. Factors for the growth in Indian organized
retail sector -
• The rise in the working population which is young
• Hefty pay- packets
• More nuclear families in urban areas
• Rise in the number of women working
• More disposable income and customer aspiration
• Western influences and growth in expenditure for
luxury items.

5. India has been ranked as the 4th most attractive
nation for retail investment among 30 emerging
markets by the US-based global management
consulting firm, A T Kearney, in its Global Retail
Development Index (GRDI) 2011.

6. • India retail industry is the fastest growing industry in India and it
accounts for 10% of the country's GDP.
• Union Cabinet on Thursday, 24 November 2011, cleared a
proposal to allow 51% foreign direct investment (FDI) in multi-
brand retail and increase in FDI in single brand retail to 100% from
current 51%.
• Recent government proposals had suggested that foreign
investors may have to invest at least $100 million to set up multi-
brand retail operations
• and that at least $50 million of that must be invested in back-end
operations such as food-processing units and warehouses, as well
as a supply chain, among other things.

7. The global retail giants who are entering
the organized retail sector in India :
• Wal-Mart
• Tesco
• Carrefour SA
• Metro AG

8. Along with the metros, the retailers
are betting big on tier-II and tier-III cities as well.
• The Aditya Birla group firm, Madura Fashion & Lifestyle, is aiming at
a turnover of Rs 1,100 crore (US$ 236 million) for FY13, on the back
of its pan-India expansion spree, including small cities and towns.
• In a bid to triple its turnover from retail segment, Shree Ganesh
Jewellery has formed an alliance with Bharti Retail's 'Easy Day'
market format to promote its Gaja Lites range of jewelleries. The
company plans to launch 250 outlets in tier II and tier III cities under
its flagship brand ‘Gaja’.
• Japanese imaging technology major Nikon Corporation’s subsidiary
Nikon India is focusing on tier-II and tier-III cities to fuel its growth.
The company is planning to extend its presence to 2,400 channel
partners by March 2012 from the current 2,000 of them.

9. Road Ahead
• Global consultancy firm PricewaterhouseCoopers (PwC)
expects Indian retail sector to be worth US$ 900 billion by
2014 in its report ‘Strong and Steady 2011.
• Over the next five years, organised food retail (through
convenience stores, supermarkets, and hypermarkets) to grow
by over four times from the current US$ 8 billion,
References: Business Monitor International (BMI), Press Releases, Department of
Industrial Policy and Promotion (DIPP), AT Kearney Publication, Media reports

10. Business Development Executive
(Selection Perspective)

11. Job Description
• Identifying and establishing contact with potential customers proactively
• Maintaining contact with new and existing customers to promote product
sales and deliver a detailed account strategy
• Follow up on referrals and new leads resulting after field activity
• Establishing and maintaining new and established client relationships
• Responding to sales inquiries from new and existing customers
• Assisting in the execution of marketing plans of company as required
• Meeting monthly & annual sales goals and targets
• Maintaining the company’s contact database management with up-to-date
contact, accurate and activity details
• Preparing a variety of sales status reports (monthly/ weekly etc.) that include
activity, follow-up, closings, and adherence to targets
• Providing feedback of potential customers and members to enhance product
functioning and the service delivery
• Preparing proposals, presentations, and sales contracts
• Establishing and maintaining new and established client relationships
• Responding to sales inquiries from new and existing customers
• Delivering presentations of the company products at conferences, customer
sites and exhibitions

12. Knowledge, skill & ability
• Excellent communication skills
• Etiquette, Personal conduct, body language, communication –
English Language
• Ability to speak multiple languages is an added advantage
• Outgoing and bubbly personality
• Should be computer literate
• Should possess great interpersonal skills
• Need to manage irate and discerning high end/ HNI customers
• Have great energy levels since the job demands that you stay on
your feet quite frequently
• Be organized and should be able to multitask
• Have a smart outward appearance and cheerful attitude
• Ability to handle tough, stressful challenging situations with calm
and equanimity
• Ability to work for long hours and at times over the weekends
without much rest

13. Education & Experience
• The candidate must have a Bachelors Degree or a post
Graduation (preferred MBA)
• Possess strong verbal and written communication skills;
• demonstrated ability to organize vast amounts of data;
• demonstrate ability to multi-task several priorities and
possess solid time management skills
• Capable of working the entire MS Office suite, especially
Excel

14. Compensation : 3 Lac P.a.
Location – Delhi