We used a Panasonic HD video camera and iMovie on Apple Macs to film and edit our sequences for the construction and research stages. During planning, we watched professional online ads for inspiration. Storyboarding helped us plan our filming order. Having video and editing technology helped develop my skills and allowed us to add effects to make our sequences look professional.

1. 4. How did you use new media technologies
in the construction and research, planning
and evaluation stages ?
What we did to use new media technologies in the construction and
research, planning and evaluation stage. We used a Panasonic HD video
camera witch was my own and used iMovie on the Apple Macs at school.
This was a very effective way we could put together our sequences. When
we were in the planning and creating stage we watched a lot of online
professional adverts so that it would help us be able to mirror some of the
qualities in our project. It was also important that we storyboarded our
sequences, which helped us later on when seeing what order we needed to
film in. having these technology’s with us has helped develop my knowledge
on how editing is so important and been able to ass different effects to our
sequences to make them look professional and presentable.

2. Using the portable hand held video camera was very useful
and easy, light weight equipment help once shooting our
footage because it meant we could get all sorts of creative
angles and experiment filming different things. Having this
small equipment meant also we could take it everywhere on
location and bring into school whenever we needed to
upload more footage to the Macs. I especially liked how
having it in hand could able me too experiment in working
with different angles and a variety of establishing shots.

3. Using the portable hand held video camera was very useful
and easy, light weight equipment help once shooting our
footage because it meant we could get all sorts of creative
angles and experiment filming different things. Having this
small equipment meant also we could take it everywhere
on location and bring into school whenever we needed to
upload more footage to the Macs. I especially liked how
having it in hand could able me too experiment in working
with different angles and a variety of establishing shots.

4. What I would do next time?
What I think I would change and do better next time
would be when editing use final cut instead of iMovie as I
feel more confident on working on final cut and the
processes when uploading, I think would have been
easier. Also I would use a more inventive location to film
in so that our advert may come across more interesting
to watch. I could of also filmed more long shots on the
product itself so it could play a bigger part in our advert.
If we used a different soundtrack in advert two, it would
maybe have given the audience more of a contrast when
next to each other.