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What Have You Learned From
 Your Audience Feed-back?
  Click to editJoe Davis
                Master subtitle style
Research and Planning…
• When conducting research and planning I set up a
  questionnaire on survey monkey.
• Then I advertised the Survey on my Facebook page as
  my target audience was people around my age who
  would watch television shows about high school kids.
• From my survey results I was able to pick out effective
  ways of appealing to my target audience and making
  my media product conventional with what my
  audience expect.
• Doing this enabled me to make my product suited to
  what my target audience would expect.
•
• From my research and planning survey I
   managed to identify the following:




These questions enabled me to get a basic idea about what my
audience expect from my media product. This helped me create a
product that matched these expectations.
Questions 7 to 10 were more specific than previous questions. These enabled me to get a
more in depth understanding of what my target audience would expect to be included in
my media product.
Findings from Surveys…
• From all of my questionnaire results I knew
  that my audience would want my opening
  sequence to be fast paced with clips of each of
  the characters. They also expected my media
  product to contain a catchy theme tune that
  will be easily associated with the show.
Final Piece
• I did a focus group with 4 people aged 14-16
     as I had identified that age as my target
     audience.
• I showed them my final piece and these were
     their responses.                      Charlotte-14     Alex – 14
                                           I felt that the  I liked the use of all
•I liked the opening I enjoyed the opening opening sequence the different
 Beth – 16           Ben – 15

 sequence, I particularly   sequence and felt that it   was rather childish   camera angles and
 liked the editing on the   appealed to both            and should be         editing techniques,
 text for Izzie as it was   genders through the         aimed at a lower      they stopped it
 very girly. However I      use of male and female      age group.            from becoming
 would recommend to         characters, I also felt     However I felt that   repetitive and
 make the sequence a        that the up beat music      the editing was       boring. I also liked
 bit longer as it was       went well with the pace     really good and       the tempo of the
 quite short.               of the opening              went well with the    sequence and felt
                            sequence.                   music as it was       it was very
                                                        fast paced.           effective.
I also received feed back from my Youtube video that I uploaded. The feed back I
received was positive with 11 likes on the video and 2 comments.
• As with My research and planning I conducted
  a survey to get feed-back from my target
  audience about my final piece.




   These questions were more basic in order for me to get a basic idea of the
   type of audience that took my survey and watched my product.
• These questions were more specific and asked
  for specific audience feed-back so I can gain a
  better understanding of what I did well with
  my product.
• Based on the feed-back that I received I feel
  that my final piece appealed to the needs of
  my target audience and used many of the
  conventions that they expected to see within
  my piece of media.
• However there were weaknesses to my
  products as my ancillary tasks could have used
  more content and images to make them more
  eye catching and my opening sequence could
  have been longer.

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Evaluation - What have you learned from your audience feed back

  • 1. What Have You Learned From Your Audience Feed-back? Click to editJoe Davis Master subtitle style
  • 2. Research and Planning… • When conducting research and planning I set up a questionnaire on survey monkey. • Then I advertised the Survey on my Facebook page as my target audience was people around my age who would watch television shows about high school kids. • From my survey results I was able to pick out effective ways of appealing to my target audience and making my media product conventional with what my audience expect. • Doing this enabled me to make my product suited to what my target audience would expect. •
  • 3. • From my research and planning survey I managed to identify the following: These questions enabled me to get a basic idea about what my audience expect from my media product. This helped me create a product that matched these expectations.
  • 4. Questions 7 to 10 were more specific than previous questions. These enabled me to get a more in depth understanding of what my target audience would expect to be included in my media product.
  • 5. Findings from Surveys… • From all of my questionnaire results I knew that my audience would want my opening sequence to be fast paced with clips of each of the characters. They also expected my media product to contain a catchy theme tune that will be easily associated with the show.
  • 6. Final Piece • I did a focus group with 4 people aged 14-16 as I had identified that age as my target audience. • I showed them my final piece and these were their responses. Charlotte-14 Alex – 14 I felt that the I liked the use of all •I liked the opening I enjoyed the opening opening sequence the different Beth – 16 Ben – 15 sequence, I particularly sequence and felt that it was rather childish camera angles and liked the editing on the appealed to both and should be editing techniques, text for Izzie as it was genders through the aimed at a lower they stopped it very girly. However I use of male and female age group. from becoming would recommend to characters, I also felt However I felt that repetitive and make the sequence a that the up beat music the editing was boring. I also liked bit longer as it was went well with the pace really good and the tempo of the quite short. of the opening went well with the sequence and felt sequence. music as it was it was very fast paced. effective.
  • 7. I also received feed back from my Youtube video that I uploaded. The feed back I received was positive with 11 likes on the video and 2 comments.
  • 8. • As with My research and planning I conducted a survey to get feed-back from my target audience about my final piece. These questions were more basic in order for me to get a basic idea of the type of audience that took my survey and watched my product.
  • 9. • These questions were more specific and asked for specific audience feed-back so I can gain a better understanding of what I did well with my product.
  • 10. • Based on the feed-back that I received I feel that my final piece appealed to the needs of my target audience and used many of the conventions that they expected to see within my piece of media. • However there were weaknesses to my products as my ancillary tasks could have used more content and images to make them more eye catching and my opening sequence could have been longer.