client project evaluation

1. Evaluation
Client Project
production

2. Secondary Research
• During my secondary research I wanted to get a better
understanding of my client so I could have better understanding of
what sort of projects they normally work on and how I could link my
project to the typical work that they tend to do. I knew going into
this year that I wanted to work on film this year so as I was
researching I was trying to think of how I could create something
artistic in a video that linked to the brief. Because Mediale is a media
company based in york I realized that there were a lot of projects
that they had been involved with that I had seen around york before.
I think that researching Mediale was a good thing for me as it gave
me a better understanding of who I was making my project for.
• At this point in time I still wasn’t sure what I was going to do for my
project so I did research on the york visitor website to find out some
statistics of what type of person normally visits York and Why.
Through this research I found out that people normally visit York for
the ambience and that there aren’t many attractions that bring
people to York.
• I figured out that an issue that I’d seen lately around college and in
the news was a rise in mental health disorders so I began researching
on various websites to see if this was true and I found some results
that showed that there was an increase in mental health disorder in
UK teenagers however I couldn’t find any information as to why this
was the case so I decided to include a question about this in my
survey so I could get a general opinion on why its increased.
• I did some research into short films and documentaries that were
exploring similar themes to my project and I managed to find a
documentary called “My Mind and Me” I found the documentary
interesting and it later helped me to realize that I would need to
make project concept more simplistic in order to make something
that felt purposeful and true and I think that decision improved my
project quite a bit. I also watched a short film which was also about
mental health however this didn’t impact my project to much as the

3. Primary Research
For my primary research I made a survey to see how many
people were interested in my project and what I could include
in my project.
The first question I asked was to see the rough age of the people taking
the survey however this question wasn’t really necessary as I already knew
the age category of the people answering. I had only sent the survey to
people in the 16-25 age group as I wanted to see how my target audience
responded to my project concept however in retrospect it would’ve been
good to see what all age groups thought about my project.
A question I asked which confirmed that mental health is a big issue was
when I asked if the people answering the questions had experienced
mental health issues and there were more people that had experienced it
than people that hadn’t. I found this question really interesting as it made
me realize how serious the issue was and it convinced me to make my
video more focused on an audience that had experienced these issues. My
main focus became making a positive message that mental health issues
are something natural that many people have to deal with.
I asked whether people would watch it on YouTube or on social media
mainly to see how long I should make the video as if more voted for social
media then I would’ve made a few very short videos however because
YouTube was chosen I made one longer video instead. I think that I
probably could’ve asked the audience how long I should've made the
video as it would’ve given me some more accurate information.
I asked for opinion on why mental health was an increasing issue. the
answers to this question were extremely varied however this was a good
thing as it gave me more to think about when making my interview
questions. The general consensus was that external factors such as stress
from education was the main cause of rising mental health issues. I think
this question was necessary for learning about my target audience as well
as getting a better understanding of what causes mental health issues.

4. planning
My main issue with my planning was that I got to distracted with wanting to make my project as
creative as possible that I gave myself to much to do (mainly the art installation as I wasn’t able to
make this happen) and I failed to realize the ideas such as the varying colour scheme and the B-
roll of natural shots would be extremely distracting from the story my artist wanted to tell and it
was only on the day before I filmed the interview that I realized this and by that point it was too
late to change my plan entirely. . Luckily I did change my story boards the day before filming so
that I had a clear vision of what my more simplistic video should look like. I did enjoy the planning
process and if anything the mistakes I made helped me to realize just how important it is to
review any second thoughts I may be having as I think my project and planning could’ve been
vastly improved if I had listened to my second thoughts earlier on.
There were aspects of my planning which I liked in spite of my mistakes such as the mind maps
and mood boards that I made as these were useful for giving me a sense of what my finished
project should look like and what I was actually going to be filming. I still think that I need some
practice when it comes to planning my projects but I know from this plan where I often go wrong
and I think that next time I plan I should just stick with a simple idea and try and make it as great
as it can be instead of setting my self too many goals.

5. Planning: mind maps and mood boards
• In my first mind map I tried to explore what different
options I had for what I could film or even if I should
stay on the topic of mental health. I thought about
maybe doing a music video which could've been
interesting as I think it would’ve allowed me to be
more creative however I decided to go with a
documentary/short film format as I thought that it
would allow me to give a deeper insight into the topic
of mental health. I still think this was a good idea even
though I didn't get around to doing the art installation
that I wanted because the video turned out really well
in my opinion as it felt very true and meaningful as I
gave it the thought it needed.
• Once I had decided on a definite project idea I
decided to explore several different aspects of my
project that I would need to plan such as the setting,
filming methods, style, aesthetic, and ways to make
my video more creative. I think that this mind map
was great for my planning as it helped me to lay my
ideas out and chose a path that best suited the theme
I was working with.
• In my mood board I mainly focused on the natural
areas and sunsets that I wanted to film as B-roll as at
the time I thought that this would give the video a
relaxing, natural feel as I have always found these
things to be calming however eventually I decided to
remove B-roll from my video as it would be too long
and it would be too distracting. I also included a
picture I found of an easel set up in someone's

6. Planning: experiments, locations and art installation
Production experiment:
I really enjoyed making my production experiments
as it helped me to understand how to make some
easy transitions as well as giving me a new editing
skill for a VHS reverse effect. I didn’t use these
techniques in my video as I knew that it would be too
distracting but I think that these techniques are still
useful and can be implemented into a different
project.
Art installation: I liked the planning of my art
installation as it was something that I really wanted to
do but unfortunately it was something I ran out of time
to make it however my plan was to project my video
onto the finished painting which was a really original
idea that would’ve made my work more creative but I
miscalculated how long it would take to edit my video.
I’m disappointed that I ran out of time to do this as I
think it would’ve made a great addition to my video.
Location: I decided pretty early on to film the
interview in my house to avoid any issues and
finding locations was fairly easy too as I live close
to an area where there are lots of trees and I
could get lot’s of great shots. All of the outside
shots I took were never used in my video as it
would ruin the atmosphere however I believe
that in future projects I may be able to use these
shots.

7. Planning: music
I think that the planning for my music was fairly
weak as I decided to create a piece of music that
would reflect the artists painting however I went
against this plan in my actual project which I’m glad I
did as the painting that Holly made was quite dark
and making music that reflected this would’ve been
distracting from the interview. Instead I made a track
with a Lo-fi aesthetic so that the video was calming
and atmospheric. I did this as I knew how I wanted
my video to feel instead of trying to replicate the
feel of my artist. In my music I used a lot of synth
effects to make the track but I tried to make as
simplistic as possible, I used a crackling sound effect
over the top so that the music sounded older and
this is something that is done fairly often in Lo-Fi
music. I think that I could’ve improved the planning
of my music if I had talked about what kind of music
I wanted to rather than how my artists work would
influence my music.

8. Planning: Colour grading
I enjoyed the colour grading process however I
think that I could’ve improved it if I had taken
some videos of interior areas I wanted to work in
so I could work on my colour grading in those
areas.
(No Body trailer 2019)
Compared to my work on my horror film
trailer earlier this year I think that my
grading is slightly worse as the colours in
my trailer are more subtle however I think
that in my plan I allowed myself to
experiment more with my grading process
and although it doesn’t look too good in
my planning I think that practicing during
my grading during planning did help my
process of making my final video as I was
pleased with the colour grading in my
finished video for this project.
In my colour grading for this I tried to make the image
look older by bringing out the brown colours however
this backfired because it also changed the colour of the
sky making the image look less believable. I think in
future I will try to improve my grading process by using
more subtle colour alterations and mainly focusing on
aspects such as the contrast and exposure.

9. Planning: Story Boards
On the day before filming I created my story boards however they are
different from the rest of my planning as I think that they best
represent my final product mainly due to the fact that I decided to get
rid of the ideas of using B-roll of natural environments in my video, I
did this to avoid distracting my audience with something fairly
irrelevant to the rest of my project. I’m glad that I made this change, it
made quite a bit of my plan irrelevant to my finished product however
I don’t mind this too much because the change made my ideas more
focused and it’s probably the reason that I managed to finish on time
with a product that I like.
Although my story board was fairly
short I still see it as my favorite part
of my plan as it was the turning
point that allowed me to organize
my ideas and it felt good to finally
get rid of ideas I had developed but
didn’t particularly think suited the
video.
I think that I could've improved
my story boards if I had thought
of some more varied shots that I
wanted to do in the video as this
could’ve made my finished video
a bit more visually exciting.
Thinking of some more dynamic
shots would also improve the
length of my story board.
I like the detail that I put into my
story boards as I wanted the story
board to reflect what I actually
wanted my video to look like.

10. Time Management
• I think that I definitely could’ve handled my time better in this project especially during my
production. My main fault with the time management of my production was that I hadn’t
made a back up plan for if my artist couldn’t make it to film on the day we were meant to,
this turned out to be the case as the original artist I planned to work with became very ill and
I had to postpone filming for a week while I found a new artist. Luckily Holly stepped in to
replace the artist that I’d lost and she gave me a lot of good advice on what sort of things I
should/shouldn't ask her about which I found really helpful. I spent the week where I had no
footage creating my music however I think that if I had been able to film straight away then I
would’ve spent less time on my music as I would’ve had a clearer objective with my music
even though I still think it turned out well. If I had made an alternate plan for issues like this
then I think I would’ve been more prepared to face the issue of having no footage in week 1
however I do think that I managed to recover fairly well. In the time that I lost in week 1 I
know that I could’ve made the art installation that I desperately wanted to do. In my next
project I’ve learned that I can make my time management better if I create back up plans and
stronger schedules so that I’ll have a better chance at being prepared for issues that may
occur.

11. Technical Qualities
My music production was difficult as at the time of me making
it I hadn’t filmed my video so it was hard to know exactly what
tone I needed to aim to make. I decided to aim towards
creating a Lo-Fi sound that was similar to songs such as
“Lightyears” by Kulpa which feel very distant and relaxing. I
replicated a similar sound in Garage-Band by using synth
instruments to make a repeating melody that lasts the entire
duration of the song however I started by creating a drum loop
which I built my melody on top of. I made my song more
interesting by adding short melodies onto the main one and I
had these shorter come on for a few bars and then I would
have a pause and use a different melody and this worked
surprisingly well. I added some final touches to the song to give
it the same aesthetic as most Lo-Fi songs, I did this by adding a
crackling grainy sound effect over the top of the song and using
some tools in Garage-Band to slightly distort the pitch of all of
the instruments other than the drums.
Colour grading was an extremely important process for me in this
project as I wanted to give it a subtle a grade that wouldn’t change at
all as I wanted to keep the video consistent. Unfortunately on the day
of filming I decided to use natural lighting as it appeared to be a
bright and sunny day however the the rain changed over the course
of the shoot and by that point it was too late to try again as the
painting was already almost finished. During editing I tried to fix the
issues with the lighting however the difference between most shots
is still visible but less drastic.

12. Technical Qualities
Truthfully I think that the editing of my video was a
little sloppy in some places. Rewatching my video
there are somepoints early on where there are visable
cuts which wasn’t my intention however I had only
picked up on this as I was running out of time to finish
my project and I knew that trying to fix this problem
would take quite a long time so unfortunately I had to
leave it in. If I had more time I wouldv’e fixed the
issues I had while editing as it would improve the
presentation of my finished video.
During the shoot we wanted to record audio with
the large boom mic however we tested it just
before filming to see if it was working and
unfortunately it wasn’t so we had to use a mic
with slightly less quality that we had brought as a
back up and the audio turned out really well in the
end although it was fairly difficult syncing the
audio to the footage. I think the audio was
successful however if the boom mic was working
at the time then we could’ve had slightly more

13. Technical Qualities
On the day of filming we spent an hour making a set up which
allowed us to make some nice shots. We started by pinning a
sheet up over the tv in my living room so that it wouldn’t be
distracting, we set up a camera to the left of Holly so that we
had a medium shot of her painting and there was another
camera infront of Holly which we used to get close up shots. We
also had various types of audio equipment set up so we could
get some nice clean sound and I think that the audio we got was
one of my favourite aspects of the video because it’s simple and
nice to listen to.
Although I liked our set up I think that we could’ve improved it if
we had a third camera, this is because the camera infront of
Holly played the key role of getting close ups for her more
emotional responses and the camera to her left was used to get
a timelapse of the overall creation of the painting, I think that if
we had a third camera then we could’ve made some more
varied shots and angles that would’ve made the video a bit more
exciting. We set up a light behind the close up camera which
gave Holly’s face and the background a subtle yellow glow in
some shots but for the most part we used natural lighting which
was a bad idea in my opinion as the lighting changed due to
this cuasing there to be a lack of consistancy. I would
improve my lighting by relying more on the unnatural

14. Aesthetic Qualities
I made my production company intro sequence
long before production began as it was
something that I wanted to do in my free time to
contribute to all of my future projects. I made it
using various free to use clips of grain that I
changed the colour of in Premiere and I think
that it good way of introducing me as a film
maker especially by comparing it with the
aesthetics of the No Body trailer as they have a
very similar colour scheme and use of grain
however I tried to make my intro more vibrant so
that it could apply to any project I work on. I
think that it maybe doesn’t correlate with my
client project as well as it could as there is no
grain to my footage however I still think that it
does a good job of introducing my usal
aesthetic.
In my client project I originally wanted to do
a lot of visual effects that would change
how the video looked depending on the
artists painting but I made the decision to
make the video look completely the oposite
as a very stripped back and simple
approach to the editing and colour scheme
as I have belief that my client will
understand the creativity that comes from
my artist expressing their emotions as they
talk and as they paint. as a director I
realised that by trying to oversell my
creativity to stick to the breif I was going to
be very pushy by trying to show of creative
editing so instead of overcompensating my
creativity I made something that I feel has a
heart and comes from somewhere genuine
even if it meant sacraficing some areas of
the clients brief. I feel like if I were to
attempt this project again I would make it
about a lighter subject matter that allowed
my to have a little more fun and creativity
as it’s something that’s pretty challenging
when focusing on such a serious topic as
mental health.

15. Aesthetic Qualities
Moonrise Kingdom (2012) Wes Anderson
Suspiria (2018) Luca Guadagnino
In one of the final shots from the video I decided
to do a shot of Holly and the painting side by side
in hopes that it would have a similar feel of
symmetry that would be found in a wes Anderson
film however this didn’t work to wel as the
camera was at a slight angle that pretty much
ruined the shot so if I were to improve this shot I
would make sure that everything was set up
correctly to make the shot perfectly symectrical. I
wanted the shot to be symetrical as it would
show a deeper connection between Holly and her
painting.
During editing I wanted my my video to look like it had a
warm and calming feel. A film that I had in mind while
editing is Suspiria (2018) which had a large influcence on
my horror trailer. Although Suspiria is a horror film I find it’s
colour pallete quite relaxing as it’s colours are pronounced
yet slightly dull which I think is why it feels so atmospheric
at points and an atmosphere that draws in the viewer is
why I decided to try and replicate a similar aesthetic in my
colour grading.

16. Aesthetic Qualities
I think that the lighting in my video was
great during the first section as the lighting
made for a nice warming aesthetic however
because we were using natural lighting the
sudden change in weather cuased the
continuity of the lighting to be lost.
Compared to the lighting that I used in my
trailer I think that my use of natural lighting
failed as I was using it during a time where
the weather was changing constantly
whereas my trailer was filmed in late spring
where the weather was much calmer so
this has taught me a valuble lesson as to
when it’s a good plan to use natural lighting
and if I could improve the aesthetic of my
video I would’ve used other lighting
solutions so that there was a consitancy to
my video.
I tried to make sure that there was
movement in every shot of my video so
that it didn’t feel long and drawn out even
though it was an extremly long video. I
think that this worked as to me it doesn’t
feel as long it actually
is however it still feels long as it’s over 12
minutes. Comparing it to my horror film
trailer I can see how I used used some
similar shots but by using different lighting,
colours and music I have created a
entirely different aesthetic that feels as
calming and natural as I envisioned. If I
were to improve my project then I
would’ve cut out a couple more sections of
the interview so that the video felt less
repetitive in it’s shot compositions.

17. Audience/client Appeal
The audience was set by the client as 16-25 year olds and I believe that my
project achieved this target. I think that my project was successful in reaching
this audience as it treats this audience with maturity as it focuses on issues
that are an increasing issue for this audience. As well as having a subject
matter and tone that appeals to this audience I also chose my artist to be
someone who is from this age range as it keeps the video more in touch with
this demographic, this artist is also from an average working class background
so they appeal to the largest possible audience in this age range. I don’t think
that there’s much that I could improve in terms of audience appeal however I
do think that I could’ve shortened down the video from 12 to 8 minutes by
removing one or two of the questions but hopefully my audience won’t mind
about the length of the video too much as I tried to keep all the information in
the video relevant and important.
I think that the client may be dissapointed with the creative aspects of my
project as I wasn’t able to complete my art installation in time and although
there are creative elements to my artists work I’m not sure that it’d be enough
to satisfy my client’s brief. I did try my best to furfill the other important aspect
to my clients brief which was to approach a relevant issue in york and I think
that my video succeeds in this aspect as I have tried to approach the topic of
mental health in a way which makes it feel more natural which is something

18. Peer Feedback

19. Feedback 1
What did you like about the product?
 It was well shot and looks professional
 It was informative, now I feel like I know more
about mental health
 The music fits really well
What could I improve?
It’s too long. it could do with being shorter.

20. Feedback 2
What did you like about the product?
 It had a good mix of music and dialogue
throughout
 It had a good mix of shots which kept me
interested throughout
 Powerful imagery by going between Holly and her
painting
What could I improve?
You could’ve used a variety of music
throughout the video.

21. Feedback 3
What did you like about the product?
 I think it’s shot really well
 The music and sound design was good
 The video has an interesting subject matter
What could I improve?
 I think the video was too long so it needed to be
a couple minutes shorter
 You could’ve included a website to link to at the
end for seeking help for mental health issues

22. Feedback summary
From my feedback I’ve gained some great insight into what my peers
like about my video which has given me some more confidence in
the project especially in areas such as my shot compositions which I
didn’t think was that good however my peers seemed to like it. The
most valuble part of my feedback was the ways that I could improve
my video which I definitely agree with as I do believe that my video
was too long which could’ve been fixeed by revoving one or two
relatively unimportant questions. I understand what Feedback 2
meant about using a variety of music in my video as I think that this
would’ve made my video feel shorter compared to the one contious
track used in my video however I think that this would’ve taken me
too much time to acomplish however using more than one track
might be something I consider for future work such as my FMP. I
think including a website link to something such as an NHS site
would’ve been a great idea however it wasn’t something that I had
thought about at the time but I think that would’ve been something
really simple and thoughtful that would’ve improved the message of