The document discusses how the author ensured continuity and synergy across their main documentary product and ancillary tasks. Specifically, the author used the same title - "Are You A Feminist?" - for all media products. Pictures of actors from the documentary were also included in the TV guide listing to connect the products. References to the BBC as the broadcasting platform were made across all pieces to maintain a consistent brand. Release dates and times were also coordinated between the documentary extract and radio advertisement.