The student created a documentary, poster, and radio trailer that work together to promote and reinforce the topic of dreams. Specifically: 1) The same fonts, voiceovers, music, and clips are used across the products to link them together. 2) The poster uses still images from the documentary and emphasizes the themes of dreams, combining the visual elements. 3) The radio trailer uses clips and a similar script to the documentary to grab listeners' attention and remind them to watch the airing on TV. 4) Together the products target and audience of 20-30 year olds, promote the scheduling, and complement each other's reinforcement of the topic of dreams.

1. Question 2; How effective is the
combination of our main product
and ancillary texts?
Megan Fellowes

2. My poster, radio trailer and
Documentary all link together to
create a clear and coherent package
which covers the mystery behind
dreams. I have done this by using the
exact same style of font of Myriad
Pro on both my Poster and
Documentary to combine these two
products together so viewers begin
to remember the documentary and
so watch it when it is first previewed
as stated in the radio trailer.

3. The same voice over is used on the
documentary and trailer as well as
the tune that is behind the voice
over which emphasises the topic of
dreams. This combines these two
products together due to the fact
that when viewers watch the
documentary at home they will be
engaged from the mystery behind
why we dream.
And when they are on their way to work
for example, the radio trailer for awake
inside a dream would begin and this
would refresh the documentary in the
viewer’s mind which links them together.

4. On the poster I have used a still images taken from the
documentary itself, the first one reflects the topic of
dreams such as the background of the sunset captured
from the time laps in the opening sequence.
Another image on the poster that highlights dreams is
the actor running down an empty corridor. This
emphasises the idea that someone is ‘Awake inside a
dream’ which is the title of our documentary and so
this is suggesting that the actress asleep is imagining
these specific thoughts as the background image is
faded/dreamlike and so she is awake inside her dream.
Furthermore, this links with the documentary as the sunset is
used in the opening scene as a time laps, and the actor
running down an empty corridor is a slow motion clip which
is now faded into the background of the poster combining
them together. Not only does my poster follow the codes and
conventions, but it also challenges them as the website is at
the top of the print advertisement rather than the bottom
like usual Channel 4 posters.

5. The print advertisement reflects the tone of our documentary as it uses bright colours of the sky
which illustrates the topic of dreams. This shows the gentle relaxing side to dreams which links
with our documentary, as there is a tune played throughout awake inside a dream which
conveys a peaceful dream.
On the other hand, the image of someone running down an empty corridor makes dreams
appear as isolated which links with the second tune played in our documentary which has a
darker tone and illustrates that dreams are mysterious combining these products together.

6. The documentary uses direct address to viewers
as it uses words throughout such as ‘we’ and
‘you’ in interviews with professionals for
example with Abigail Bourgers asks the
rhetorical question ‘why do we dream?’. This
makes the viewers feel involved and grabs the
audience’s attention as this implies that the
documentary could relate to them and their
experience.
This relates to the target audience because it is a
mature topic which children would not enjoy. When
topics such as sleep paralysis are discussed this
emphasises that viewers aged 20-30 years old are
more suitable to view our documentary due to the fact
that it is a terrifying experience.

7. The documentary and radio advert complement each
other as the same voice over is used throughout each
product which links them together.
We also took clips from the documentary and
used them in the radio advert as the radio
advert had to engage the listener’s attention
immediately so they therefore watch the
documentary by giving them teasers. The clips
we used were Vox Pops of 2 individuals
describing their random dreams which will get
listeners wondering what obscure dreams they
have experienced and so they’ll be able to
relate.
The script of our documentary and radio
advert was designed so they were quite similar
to each other. This was due to the fact that
after people hear our radio advert, when they
watch the documentary they’ll be reminded of
the radio advert from the same attention
grabbing opening sentence and voiceover.

8. The poster and the radio advert bring
Awake inside a Dream together because
the poster illustrates someone actually
being awake inside their dream and so
this reinforces what the documentary is
about and so links with the radio advert as
it is broadcasting it trying to persuade
people to watch our documentary.
Also, there is scheduling information presented
on both products which reinforce when and
where the documentary will be aired to
remind the audience.
Furthermore, the poster and radio
advertisement links together as the dreamy
music that is played behind the voiceover
on the radio advert exemplifies the dream
like images presented on the print
advertisement such as the clouds and the
isolation of someone running down an
empty corridor in a dream.

9. The radio trailer would be played on National
Commercial Radio Stations nearby so drivers can hear
the announcement of Awake inside a Dream and so
watch the documentary when it is played on Channel 4,
combining the products together.
To conclude, the three products work successfully together to reinforce Awake inside a
Dream such as the target audience of 20-30s can relate as they have had similar
experiences from the ones in the documentary. Also, 20-30s are likely to hear the radio
advert as it is aired on National Commercial Radio Stations which will be heard in cars
whilst they are driving to work for example.