1. The Private Eye
A crime driven thriller, involving a private investigator witnessing
his younger sister’s abduction, by a man from his past. He must
take extreme measures into his own hands, in order to save her
before it’s too late.
2. Crime/Thriller
Themes: Suspense, enigma, anticipation, darker tone
Techniques: Climax, cliffhangers, withholding information
Often Villain-driven
Fictionalisation of crimes, their detection, criminals and their motives
3. Promotional Campaign
Forms of Promotion- Poster, Magazine, Teaser Trailer and Social Media.
Branding of the film- Our film will brand itself pushing across the idea of the eye.
Our Unique Selling Point is based on the revenge driven kidnapping.
The main focus on our marketing products will be our the exposure of eye and to get across the point
that kidnapper is someone from the detective's past.
Through the promotional posters and magazines no characteristics of the characters will be revealed.
However there will be glimpses during the teaser trailer.
4. Our Teaser Trailer
Action/Key events: Abduction,
Characters: Daniel, Rachel Hardy,
Text Graphics: Actors names, release date, name of film
Voice over/Dialogue: No voice over, little dialogue
34 ; Has a sister; Private
investigator; hidden family;
sister kidnaped as a result of his
job
19, ‘damsel in distress’
5. Poster
Layout
- Film title at the bottom; centered?
- Tagline?
- Main character centered
Images
- Main character(s)
- Eye; reflects the theme
Colours
- Low key theme (reflects the tone of the
film)
- Black & White? Red; connotes danger
Text
- Film title
- Tagline
- Release date
- Hashtag?
6. Magazine Cover
- Main character centred;
protagonist/antagonist
/both
- Tagline
- Film title
- Bar code
- Magazine cover title
7. Target Audience
Age - 15 (young adults) - mid 30s
Gender - Both male and Female
Should also consider, race (Our film is aimed at all races), sexuality, education
and occupation
Still studying or in full time work
Aimed at working/middle class people (part of medium sized working family)
Enjoys Thrillers, action movies, crime/detective programs
8. Reaching the audience
Technology
- (Digital) Online through advertising on social media such as youtube (trailer)
twitter, facebook etc…
- Older (not used as often anymore) technology like newspaper, radio, TV
Questionnaires - to get a better idea of what our audience like/are into
Interviews - Public interviews, Vox pops
Magazine reviews, surveys
Editor's Notes
Genre; similar films
Your idea for the promotional campaign - how will you brand the film? What USP are you pushing? What aspects of the film are you going to emphasise in the marketing products - e.g. Genre? Narrative themes? Character representation?
Rachel kidnapped because Daniel failed to save the kidnappers 5 year old daughter, Maddie, from her killer. Revenge driven
Your idea for your poster - layout, images, colours, text, etc. Refer to existing posters to help get your ideas across. Make it clear how the poster emphasises the aspects you said were part of the branding (genre, narrative themes, character representation,
Idea for magazine cover if you have done this already.
Target Audience profile - back up with research. Go beyond just age and gender, consider attitudes and lifestyle of your target audience also.
How will you reach your target audience? Where will they see your promotional products?
