The document discusses techniques used to attract the target audience for a magazine. These techniques included using colorful backgrounds and borders on the cover to catch the eye, a large sans-serif font on the cover to make it stand out, and including names of featured artists to draw in those interested in that style of music. Throughout the magazine, a simplistic theme was maintained to appeal to the target "Indie Scenesters" and "Creatives" audience. Photos on the contents page used borders to draw attention and the largest font was used for the most famous artist names. An informal tone was used in interviews to make the content more relatable to younger readers.

1. I used many different techniques to attract and address my audience. I started by using
the cover. The cover attracts an audience by using coloured backgrounds and borders.
This addresses the audience by catching their eye and making them looks at the media
product. The use of fonts and font size is also used for this purpose. I used a large sans-
serif font to make the magazine stand out against a white background. This immediately
appealed to an audience as it will stand out on a shelf against other magazines. The first
features were used so that the reader can be attracted to the magazine and pick I up.
The smaller font on the cover, such as the list of artist features is also used to attract an
audience. Someone that fits into my sub-genre of audience will recognise names in this
list and will be drawn to purchasing the media product.

2. I then chose to keep a simplistic theme running throughout my entire product as due to
my audience research I had learnt that this would attract a potential audience of ‘Indie
Scenesters’ and ‘Creatives’, which I learnt from the UK Tribes website. My stylish design
of magazine attracts my audience. This theme carried on into the contents. In which a
potential buyer may turn to. My contents worked at attracting my audience by including
many artists’ names that someone that fits into my sub-genre may have heard of. I also
included photos on this page to work in the same way as the cover. The photos stand out
due to a black border surrounding them. This draws attention to the artists in the photo
that fit into the style of my magazine, meaning that people interested in this type of
style may purchase the media product. I also included the names of artist that would
feature in large articles in the largest font underneath the photos. This meant that the
most famous names would be noticed and would attract the widest audience.

3. When interviewing the artist in my article I decided to use an informal tone and
register, “That was some performance”. I did this so that so that a younger
audience would feel more comfortable with reading it. When researching I decided
using a less formal tone would relate to a younger audience greater than a formal
register. This is presented on my double page spread, in which the article talks
about and interviews the artist on the cover of the magazine. The use of the large,
bold title also attracts an audience as they will be drawn in and the title will be the
first thing they read on the page and it’ll make them want to read more, and
maybe purchase the media product. The photos also work in a similar way to the
title. Large colour photos attract an audience that fit into this sub-genre as they
may be interested in the fashion or looks of this artist. I decided to use a quote
from the article on the page as this gives the reader a snippet from the interview
without them reading it. This may also make them want to read more as the small
quote will give an insight into the topic of the article and interview.