The document discusses how the author addressed and attracted their audience for a magazine evaluation project. They used direct eye contact, pull quotes, sell lines, and teasers on the front cover and contents page to engage readers. Fonts and colors were chosen carefully to match the R&B music genre target audience. Bright colors and alliteration in headlines aimed to draw readers in. Overall conventions from other magazines in the genre were followed to attract and retain customers.

1. Evaluation 5
How did you attract/address your audience?

2. • When producing my front cover, double page
spread and contents page, I had to think of things
that would attract my audience, obviously so they
would buy it. I had to pay close attention to
features like direct eye contact, sell lines, teasers,
mast heads, fonts, colours, and pull quotes.You will
see through the following slides how I tried to
attract my audience, by using these features.

3. Direct Eye Contact
Throughout my photo shoot, I wanted to make sure my model was looking directly at
the camera in all the pictures. By having my model looking directly at the camera, it
makes the audience feel involved with the magazine, it seems to draw them in more,
which could encourage them to buy it. I included a main picture of my model on the
front page, and made it the most dominant feature on the page, I think this would
encourage my audience to buy the magazine as my model is very attractive, she’s posing
in a sexy way, showing off all her curves and she’s perfect for what my target audience
will want to read about and see more pictures off. I also did the same on my contents
page and double page spread, this was in order to keep my audience attracted and
interested in the magazine content, and if I succeed in doing this I could potential gain
loyal customers/readers.
Pull Quotes
When looking through previous front covers and double page spreads, I tended to see a
pull quote. However, I was taking a risk in my double page spread as I didn’t see them
featured in a R&B music magazine (only in other interview articles), but almost all of
them had one of the front cover. I think the pull quote that I chose will attract my
audience very well, as it gives them more of an idea of the type of person the model is-
sexy and independent. I also used them through my double page spread, this was good
for attracting my audence as it gave them snippets of the most important and interesting
Sell lines
information in the interview.
When thinking about possible sell lines, I had to be sure I wrote the right things for the type of genre of my
magazine. This was to ensure my target audience would be attracted to the types of things that were
included in the magazine-otherwise they wouldn’t buy it! This meant I had to do particular research into the
types of artists that were displayed on the sell lines, what other content was included, and where and how
they were structured on the page. For this particular feature, I based them more on the contents page as it
would be the first thing my audience seen. I chose things like ‘Exclusive’ and ‘Queen of R&B’, as it makes the
reader feel like they are part of a group, who is getting something that is new and un-seen off out of this
experience. I made sure when it came to featuring artists on the front cover, I used very famous and well
known artists, as his would attract my audience the most because my target market just wants to read about
them. I purposely didn’t include artists that aren’t popular, as this will be challenging conventions, because I
wasn’t sure if my audience would like them or not. On top of this, I linked an interesting story line about
these artists below their name, which I thought would attract and encourage readers to buy and read this
magazine more.

4. Teaser
When it came to including a teaser on my front cover, I had to be careful I wasn’t getting confused with a sell line
so I did a small amount of research on other R&B magazines to see what sort of teasers they used. This gave me a
clear idea on what sort of thing I wanted to include and I decided I wanted at least one of this page. When looking
into other R&B magazines, I seen they mainly used them on the front cover so I thought it would be wise to stick
with this idea and just use one on the front cover. I came up with the idea of ‘Surprise Guest Speaks&Strips’ I
wanted to make sure I thought of something that had alliteration in it because the example that I based mine on
had done the same- so I stuck with conventional ideas. By using alliteration, I think it draws the reader in more as
Mast Head
its catchy and leaves you wanting to read on.
When deciding what Mast Head I wanted to chose for my front cover, I wanted to
make sure that I followed conventions and stuck with a name that had
connotations of a music sound, or which had some sort of music based idea behind
it. My final decision was ‘Beatz’, and I used this because it displays a thought of a
music, for example the beat on the background of a song. I also think it fits well
with the genre of music, as most R&B consists of a background beat, however if I
was to chose something like ‘bang!‘ it’ll have more contrast of a Rock magazine. I
also used a mast head for the title of my model on my double page spread. This Font and
was simply to show who the article was about, but also to attract the reader to
read this article.
colours.
When considering the font and colours, I had to think about the type of gender in order to attract my
audience the most. I wanted to use dull colours like grey and black, as it linked to the male gender, but then
wanted to include a bright colour like red to add sauciness and sexiness. I also followed the three coloured
theme rule to follow conventions. However, I didn’t just want one colour as my background, I wanted it going
from light to dark, as the light part of the colour would show my model of more, which will attract my
audience better. As the colour went darker, it also went darker towards the title, and as I didn’t really like the
fact that the title was just black (as i couldn’t change it to what I wanted it to be like), it blended it more with
the dark grey. I also followed this throughout the rest of my work. When it came to the front style, I had to
pick something that wasn’t to fancy, but wasn’t boring either. However, as I was producing an article I had to
pick my font correctly in order for my audience to read it- if i didn’t this wouldn’t attract them to read it! I also
had to think of the same for my front cover as well, as i was bunching my sell lines together, I had to make sure
it was clear enough for my audience to read. If I didn’t do this, then I wouldn’t of been able to promote my
popular featured artists which attracts my audience to the magazine the most.

5. Text