The document discusses how the magazine attracts and addresses its target audience. It aims to attract readers through using bright colors and prominent images on the cover to stand out from competitors. It addresses the audience with an informal, witty tone similar to other popular music magazines. The contents pages further attract readers by featuring a wide variety of artists to appeal to different interests and using fashionable images to connect with the audience's style. Throughout the magazine, there is a focus on fashion and an informal tone to represent and relate to the target readership.