The document discusses how the magazine attracts and addresses its target audience. It aims to attract readers through using bright colors and images of popular artists on the cover. It addresses the audience in an informal, witty tone similar to other music magazines. The contents pages feature a wide range of artists to appeal to different interests and are expanded to two pages. Emphasis is placed on the fashion of bands and models to represent and attract the target audience. Articles use slang and address the reader directly to make them feel comfortable. Exclusive interviews and a focus on collectability are used to attract subscribers.