The document provides details on how the magazine cover and contents were designed to attract both male and female indie music fans as the target audience. Key design elements included using neutral red, black and white colors; easy to read fonts; a mix of male and female artists on the cover and in images; and natural, non-sexualized photos appealing to indie stereotypes of individualism and non-conformity. The coverlines, freebies and competitions were aimed at grabbing attention, while pull-quotes and standfirsts were used to entice readers into the articles.

1. How did you attract/address your audience? Fonts: With the fonts I used I found
ones that were easy to read, as
Front Cover otherwise readers won’t want to
read it if it isn’t clear. I used bold in
House style: By using red, black and places to make them stand out as
white provides a neutral house style the more important aspects, rather
which don’t hold connotations for than the other information, I
being gender specific. This then wanted my readers to read that
attracts both genders to buy my first.
magazine. By using the bright colours
of white and red, instantly grabs the Main Image: By using a female artist as
attention of the readers, whilst the my front cover will guarantee that the
black helps make it look professional. female readers will be interested as
In addition by using these 3 colours, they will see her in many different
have connotations of being edgy and forms, whether as an inspiration or
modern which is a stereotypical view that they can relate to her. She is
held upon indie people. looking at the readers, inviting them in
to read the magazine itself. By having
the image in black and white, it goes
Coverlines: With my coverlines I have with the house style and creates a
tried to appeal to both genders by certain individualism of the artist,
using a mix of artists to make a which is one of the stereotypes
balance between the two. Some of associated with “indie” people of being
them will obviously be attractive to individual. Through my research I have
both genders like the festivals one as noticed that the majority of indie acts
that is another stereotype associated are non-groomed and the pictures of
with “indie” people. them aren’t sexualised, which is what I
tried to get across through the picture,
with hardly any make-up on except the
dark eyes, the clothing being everyday
stuff and her hair being naturally blown
by the wind all appeals to the readers.
Competitions/freebies: By using these freebies and competition will get my readers interested in my magazine
as they might have the chance to win a good prize or some free posters. I have also put anything relating to this
aspect behind a black background to highlight its importance especially the use of the flasher to really attract
my readers, as they will see this quickly when looking at the magazine cover.

2. How did you attract/address your audience?
Contents Page
House style: Carried on through with
my house style from my front cover to
keep up the professionalism and to Main images: Here I have selected two
keep the non-gender based colours. images to be in contents page, one
being a male artist the other being a
female band, to again to appeal to
both genders. In both images the
backgrounds are every simple pulling
focus into the artists themselves. Also
they are wearing simple stuff and
Fonts: With my fonts I used the haven’t got loads of make-up on or
same as fonts as the front cover, edits on the picture, making it a lot
making them very easy fonts to read, natural.
I have put the titles of the articles in
capitals, to highlight that that is the
most important of the information.
Language: For my contents page the
language is informal, with a hint of
colloquial but not too much. I haven't
Articles: I have tried to get a good used standard English as the readers
mix of artists to appeal to different are teenager and young adults
personal opinions and more interested in music, so to appeal to
importantly to both genders. I have them I didn’t want to sound dull or
also opted to get a wide range of boring hence being informal.
articles not just on artists, to get
some sub-interests off the readers,
like reviews of latest films, books,
and musical gadgets. Others that I
used are buskers and new bands alert
so the readers can relate to them or
be an inspirational guide for others.

3. How did you attract/address your audience? Images: With the same
Double Page Spread format as the front cover
by being in black and
white and having the
naturalistic feel to them.
I’ve added more so the
Colours: Same colours as artist can appeal better to
other pages to keep with the readers and by adding
the non-biased colours to an acoustic guitar shows
appeal to both genders. that she is definitely indie
pop/rock and has a good
interest in music, so she
Standfirst: This acts basically fits in with a lot
like a summary of of the stereotypes to do
the artist and as a with “indie” people.
teaser for readers, as
the font is bigger
anyway, so they
would read it first Pull-Quote: I put this pull-
before the actual quote on the pictures, to
article, it should get attract the readers into
them more reading the article, give
interested in the them a little teaser before
article itself. they read the article. By
placing it on the pictures
makes it stand out more
rather than have it on the
article page. This
Language: In this article I have used informal and very colloquial language, to guarantees that the
appeal to the younger audience. By using this sort of language will be more readers will notice it.
interesting for my target audience as it makes them feel more involved in the
conversation and more closer to the artist themselves as they can actually relate
to her more as they are getting to know them her better. Which is the main thing
most fans want from their artists.