The document summarizes the target audience research and ideal audience member for a film marketing campaign. It identifies that the target audience is males aged 18-25, as most of the comparable film's audience was 15-24 year old males. The ideal audience member is named Derek, a 22 year-old forensic entomologist who enjoys horror movies and games, and seeing films like this one with his girlfriend.

1. Question 4 Evaluation
Matt Cucksey

2. Target Audience research
• We have decided to aim our target
audience at males aged 18 to 25.
• As you can see from the
comparable profile, 61% of people
who went to see the film, were
aged 15-24. so we have picked the
perfect age range to shoot our
product to.
• Most of the people who went to see
the film were male, so this is partly
why we decided to have a male
character, so the audience can
relate.

3. Ideal Audience Member
• This is our ideal audience member. His name
is Derek. Derek is 22 years old and so is
suitable and in the age range for our film (18 to
25). He works as an Forensic entomologist
who works with things that take over the body
in murder victims, such as maggots. Due to his
creepy job he loves horror movies, he is also
middle class. He enjoys playing PC games like
Slender man and Resident evil. Derek enjoys
horror and action genres and seeing them with
his girlfriend. He is a big fan of movies such as
the exorcist and movies made in England, due
to our film being UK made and in the horror
genre, Derek would love it.

4. Collage
WorkHobbies
Films