The document discusses deciding on a target audience for a media production. The group chose teenagers as their target audience because their thriller was based around teenagers and had a creepy tone that they thought teenagers would enjoy. To learn more about what teenagers like, the author put out a questionnaire on Facebook where their friends are also teenagers. This made it easy to find out what conventions and elements teenagers like in thriller films. The group also looked at different thriller films they enjoyed and made audience profiles of two friends to represent their target teenage demographic.