This document discusses defining a target audience for a media product. It recommends identifying the target audience by age group and gender based on an audience questionnaire analysis. The target audience for the film discussed is most likely males aged 22 and above based on the questionnaire results. The document also recommends explaining how the film relates to a reference film to attract the target audience.

1. 4) Who would be the audience for your media product?
Sample: http://prezi.com/znewybe8czxf/untitled-prezi/
Use powerpoint / prezi / audio-visuals (as creative as you can
get)
Discuss:
Define your target audience
Provide evidence by the age-group / gender question
analysis from your questionnaire
why will that audience watch your film? (support from
questionnaire analysis screenshot)
How have you related your film to the reference film so that
it can attract the right target audience (define target market
of your reference film and that of your own film, make a
contrast)

2. A target audience is the intended group for
which something is performed or marketed.
My film is most likely to be watched by males,
and by the age group of 22 above.