Film Distribution

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Film Distribution

  1. 1. Film Distribution
  2. 2. Today’s Lesson <ul><li>To understand the distribution process </li></ul><ul><li>To watch and take notes on the ‘Marketing’ DVD </li></ul><ul><li>To conduct a research task on Trainspotting and Slumdog Millionaire </li></ul>
  3. 3. What is Distribution?
  4. 4. Task <ul><li>Watch the ‘Distribution’ DVD </li></ul><ul><li>Take notes using the questions as support either on paper or word </li></ul>
  5. 5. Who is the Distributor?
  6. 7. Licensing <ul><li>Distributor acquires right to ‘exploit’ film </li></ul><ul><li>Distributors job to launch film – where? </li></ul><ul><li>Large studios will have offices in all countries (territories) </li></ul><ul><li>What do independent productions do? </li></ul>
  7. 8. Marketing <ul><li>Set release date – drive to market film before this date </li></ul><ul><li>Ways of marketing? </li></ul><ul><li>Synergy – tie-ins with other companies </li></ul><ul><li>Task – in 2 minutes think of as many examples of synergy as you can… </li></ul>
  8. 9. Film Festivals <ul><li>Showcase to find a distributor </li></ul><ul><li>Why else are they important? </li></ul><ul><li>Word-of-Mouth </li></ul>
  9. 10. Task <ul><li>Watch the ‘Distribution’ DVD </li></ul><ul><li>Take notes using the questions as support either on paper or word </li></ul>
  10. 11. Activity <ul><li>http://www.screenonline.org.uk/film/distribution/distribution1.html (on LR) </li></ul><ul><li>Read the information on distribution and the case study on Bullet Boy </li></ul><ul><li>Conduct research and write a similar case study on Trainspotting or Slumdog Millionaire </li></ul><ul><li>Use imdb.com, wikipedia.org, film websites, BBC.co.uk, Film4 (channel4.com/film) </li></ul><ul><li>Write in word for your revision pack </li></ul>
  11. 12. <ul><li>Answer the following: </li></ul><ul><li>Who are the distributors (company info.) </li></ul><ul><li>How was the film marketed? (show examples – posters, webpages, etc.) </li></ul><ul><li>Did the film show at festivals? (what was the impact of this?) </li></ul><ul><li>Who were the target audience? </li></ul><ul><li>Are there any examples of synergy? </li></ul>
  12. 13. Summery… <ul><li>Do you know understand the distribution process? </li></ul><ul><li>Can you see the different approaches a major studio and an independent studio might take to distribute a film? </li></ul><ul><li>Remember to finish the task for H/W </li></ul>

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