- The document discusses the effectiveness of the promotional package created by the author for their film project, which includes a film poster, magazine front cover, and film trailer.
- The pieces are effective because they follow industry conventions for each type of promotional material and maintain symbiotic links between each piece through consistent visuals and information about the film's antagonist and title.
- Technology played an important role in both the research and creation phases, allowing the author to analyze existing promotional materials and learn video editing skills to bring their creative vision to life.
In what ways does your media product use, develop or challenge forms and conv...KathrynXo
This document is a media evaluation by Kathryn Hoverd of various media products she created for her A2 media work. It includes an evaluation of her final teaser trailer, magazine front cover, film poster, and early animation. She analyzes how her products used, developed or challenged conventions of real media. For her teaser trailer, she researched conventions of successful trailers, particularly romantic comedies, to inform her creation. Her evaluation identifies several key conventions her trailer adhered to including opening graphics, company logos, captions, varied shots, fast edits, and including the film title.
How effective is the combination of your mainoharem123
The document discusses the effectiveness of linking a film trailer to ancillary marketing materials like a poster and magazine. The trailer sets the theme that is reflected in the poster and magazine. Specifically, the poster features similar transitions, characters, and taglines as the trailer to remind viewers of it. While the poster and magazine attract different segments of the target audience, the color scheme is slightly inconsistent between the materials, which could detract from branding. Overall, the trailer, poster, and magazine are reasonably well-linked and collectively broaden the audience, though there is room for improvement in future projects.
The document discusses branding, 360 degree branding, synergy, and convergence in relation to films. It provides examples of how films use various marketing techniques across different media platforms to build recognition and target audiences. Specifically, it discusses how films employ branding conventions like logos and slogans in advertising. It also gives examples of how films use 360 degree branding by targeting audiences across print, social media, technology, and broadcast. The document further explains how production companies form synergistic partnerships and how films demonstrate convergence by combining different media like apps and websites to promote the film to wider audiences.
The document analyzes the website for the movie "The Perfect Guy". It summarizes the key elements of the website, including the titles, background colors, film cover, trailer, smaller videos, and information about the film. It also discusses how the website aims to attract audiences, keep them engaged through social media links, and meet their needs according to various psychological theories of media effects and human motivation.
The Bourne Legacy film campaign consisted of various marketing elements that maintained a consistent visual style. This included teaser posters with segmented images, full theatrical posters displaying the cast and release date, trailers that used the same tagline and segmentation technique, magazine covers featuring Jeremy Renner holding a gun, billboards with the tagline or Renner imagery, and a website continuing the grey and segmented color scheme and visuals to promote the film and merchandise. The goal was to create brand recognition and build audience awareness around the new Bourne film leading up to its August 2012 release date.
The Bourne Legacy film campaign consisted of various marketing elements that maintained a consistent visual style. This included teaser posters with segmented images, full theatrical posters displaying the cast and release date, trailers that used the campaign's tagline and segmentation theme, magazine covers featuring Jeremy Renner holding a gun, billboards with the tagline and Renner imagery, and a website continuing the grey and segmented color scheme and style to promote the film and merchandise. The goal was to create brand recognition and build audience awareness around the new Bourne film leading up to its August 2012 release date.
A promotional package aims to attract an audience's attention to a product being promoted through a collection of media like magazine reviews, trailers, and posters. It helps build hype for films before their release. Elements of a film promotional package include premiers, social media, merchandise, posters, trailers, reviews, and interviews. Magazine reviews are important for giving readers opinions on films. Trailers aim to intrigue audiences about a film's plot without revealing too much. Posters are essential for providing information to those who haven't seen trailers.
The webpage provides information about the film Shutter Island distributed by Paramount Pictures. At the top is the Paramount logo in bold black font along with subtitles directing viewers to related movie, games, and store content. Below is a large trailer for the film taking up over half the page to attract viewers. Links to the film's social media pages on Facebook, YouTube, and Twitter are included to advertise and share information about the film with audiences. At the bottom are links to other Paramount films in a blue font to suggest alternative viewing options. The simple white background allows the black and blue text to stand out clearly.
In what ways does your media product use, develop or challenge forms and conv...KathrynXo
This document is a media evaluation by Kathryn Hoverd of various media products she created for her A2 media work. It includes an evaluation of her final teaser trailer, magazine front cover, film poster, and early animation. She analyzes how her products used, developed or challenged conventions of real media. For her teaser trailer, she researched conventions of successful trailers, particularly romantic comedies, to inform her creation. Her evaluation identifies several key conventions her trailer adhered to including opening graphics, company logos, captions, varied shots, fast edits, and including the film title.
How effective is the combination of your mainoharem123
The document discusses the effectiveness of linking a film trailer to ancillary marketing materials like a poster and magazine. The trailer sets the theme that is reflected in the poster and magazine. Specifically, the poster features similar transitions, characters, and taglines as the trailer to remind viewers of it. While the poster and magazine attract different segments of the target audience, the color scheme is slightly inconsistent between the materials, which could detract from branding. Overall, the trailer, poster, and magazine are reasonably well-linked and collectively broaden the audience, though there is room for improvement in future projects.
The document discusses branding, 360 degree branding, synergy, and convergence in relation to films. It provides examples of how films use various marketing techniques across different media platforms to build recognition and target audiences. Specifically, it discusses how films employ branding conventions like logos and slogans in advertising. It also gives examples of how films use 360 degree branding by targeting audiences across print, social media, technology, and broadcast. The document further explains how production companies form synergistic partnerships and how films demonstrate convergence by combining different media like apps and websites to promote the film to wider audiences.
The document analyzes the website for the movie "The Perfect Guy". It summarizes the key elements of the website, including the titles, background colors, film cover, trailer, smaller videos, and information about the film. It also discusses how the website aims to attract audiences, keep them engaged through social media links, and meet their needs according to various psychological theories of media effects and human motivation.
The Bourne Legacy film campaign consisted of various marketing elements that maintained a consistent visual style. This included teaser posters with segmented images, full theatrical posters displaying the cast and release date, trailers that used the same tagline and segmentation technique, magazine covers featuring Jeremy Renner holding a gun, billboards with the tagline or Renner imagery, and a website continuing the grey and segmented color scheme and visuals to promote the film and merchandise. The goal was to create brand recognition and build audience awareness around the new Bourne film leading up to its August 2012 release date.
The Bourne Legacy film campaign consisted of various marketing elements that maintained a consistent visual style. This included teaser posters with segmented images, full theatrical posters displaying the cast and release date, trailers that used the campaign's tagline and segmentation theme, magazine covers featuring Jeremy Renner holding a gun, billboards with the tagline and Renner imagery, and a website continuing the grey and segmented color scheme and style to promote the film and merchandise. The goal was to create brand recognition and build audience awareness around the new Bourne film leading up to its August 2012 release date.
A promotional package aims to attract an audience's attention to a product being promoted through a collection of media like magazine reviews, trailers, and posters. It helps build hype for films before their release. Elements of a film promotional package include premiers, social media, merchandise, posters, trailers, reviews, and interviews. Magazine reviews are important for giving readers opinions on films. Trailers aim to intrigue audiences about a film's plot without revealing too much. Posters are essential for providing information to those who haven't seen trailers.
The webpage provides information about the film Shutter Island distributed by Paramount Pictures. At the top is the Paramount logo in bold black font along with subtitles directing viewers to related movie, games, and store content. Below is a large trailer for the film taking up over half the page to attract viewers. Links to the film's social media pages on Facebook, YouTube, and Twitter are included to advertise and share information about the film with audiences. At the bottom are links to other Paramount films in a blue font to suggest alternative viewing options. The simple white background allows the black and blue text to stand out clearly.
The document summarizes the creation and evaluation of promotional materials for a teen drama film, including a teaser trailer, poster, and magazine cover. The key elements that linked the materials together included consistent fonts, color schemes, characters, and slogans. Audience feedback indicated the poster was most effective at promoting the film due to its bold design and appeal to the target genre, while the magazine cover was less successful and could be improved by incorporating consistent colors and links to drive online engagement. Overall, the typography and color schemes best conveyed the connection between the promotional pieces, according to feedback.
The document discusses the effectiveness of combining a main film product with ancillary texts like a film poster and magazine cover to create a recognizable brand identity. The author used the same font on the trailer, poster, and magazine cover to maintain consistency across marketing materials. Research was done on film poster and magazine conventions to ensure the ancillary products were properly structured. The film poster and magazine were designed to provide information about the film's storyline and genre while drawing audience attention through use of the main character, typography, and color scheme matching the trailer. Social media would also be used to spread awareness and link audiences to the trailer and marketing materials across platforms.
The document discusses the key elements included in the poster the author created for their movie, including the main image featuring the two protagonists, the names of the top actors in increased font sizes at the top, the title of the movie below in a typewriter font, a billing block and social media links placed unusually above the title, and two unique selling points of the movie being based on a novel and featuring a positive quote from a respected newspaper. The author aimed to incorporate typical movie poster conventions while adding some new elements to make their poster stand out.
This document summarizes a student's media coursework project creating a promotional package for a fictional horror film. The package includes a magazine cover, film poster, and trailer. The student aimed to use conventions from real media products while also innovating in some ways. Feedback was positive and praised the creepy tone, continuity across items, and clear genre. However, some felt it revealed too much about the killer. The student learned new technologies like Photoshop, Premiere Pro, and professional cameras during the project.
Question 1 evaluation answer - Media CourseworkNathan Edser
The document discusses conventions used in horror movie posters and websites. It provides examples of several key conventions including:
- Featuring the main character prominently on the poster
- Using low-key lighting and colors like black, red, and white for the poster
- Including taglines, titles, credits, and release dates on the poster
- Placing the production company name and logo on the poster
- Adding social media links, trailers, and background music from the trailer on the website
- Allowing the title to link back to the home page on the website
The document analyzes how these conventions were applied to a poster and website created for a horror film called "The Occupants" to
This document summarizes key elements of the website for the film "Orphan" that are intended to attract and engage audiences. It discusses how the poster image is used consistently to remind viewers of the film. Trailers are highlighted as providing more context to help audiences understand and decide if they want to watch the film. Details like the film title styling and use of red and shadows are examined for how they set an eerie tone that fits the thriller/horror genre and piques interest in the narrative. The layout, ads, and credits are also analyzed for how they inform audiences and promote purchase or rental options for the film.
The document provides an evaluation of a candidate's media studies advanced portfolio, which includes a psychological thriller teaser trailer as the main product, along with a film magazine cover and poster as ancillary tasks.
The summary evaluates how the candidate's media products used and challenged conventions of real media, focusing on thriller and horror genres. Feedback was gathered from audiences throughout the process.
Various media technologies were used in the construction, research, planning and evaluation stages, including iMovie, Photoshop, YouTube and blogs to produce, analyze and gather feedback on the media products.
The document discusses the production of a horror trailer, poster, and magazine cover to promote a film called "The Dark Net." Key elements were used across all media to create cohesion and link the pieces together. This includes distinctive shots of the killer's memorable mask, the tagline "Going offline will be killer," and consistent font and color palette. Technology and social media themes were reinforced by elements like a camera on the poster and a computer glow effect in the magazine. A viral social media marketing campaign was also planned to help promote the other media.
The document discusses the effectiveness of promotional materials created for a film project called "Deadwood Grove", including a poster, magazine cover, and trailer. It analyzes how the materials work together through consistent visual elements like the antagonist's mask, establishing a narrative and drawing in the target audience. Specifically, the mask creates recognition across pieces, while shot types, titles, and other details strengthen the connection between the promotional package and film. The trailer is highlighted as the most appealing piece as it provides the clearest understanding of the plot in a visual format. Overall, the document argues that consistency and narrative clues across the different promotional materials make the entire package more effective at attracting audiences.
This document discusses plans to advertise a short film through various online and social media platforms. It begins by examining how Marvel advertises its films through websites, social media, posters, and trailers. It then analyzes how Instagram, Snapchat, and visual posters could promote the short film. The document settles on using a website and Snapchat story to advertise, with the website providing information and the story linking to the film. It outlines website pages for the film, other works, and upcoming premiers. Finally, it discusses premiers for the short film at a local folk home and college.
The document discusses a horror movie trailer created by the author. It begins by stating that format research was conducted to follow conventions of real trailers. The trailer is under 5 minutes to avoid revealing too much of the plot. It starts with a green band warning as most horror trailers do. Well-known production company Warner Bros. is featured to imply high quality. Various elements are included to build tension and suspense, such as a jumbled narrative, fast camera shots, and ominous music. Survey Monkey was used to gather audience feedback during the planning process, while YouTube and other technologies helped with research, construction, and sharing the final trailer online.
How effective is the combination of your main product and ancillary texts?SGurung-MediaStudies
The document discusses how effective the combination of a film's main product (trailer) and ancillary texts (poster and magazine cover) are at promoting the film. It analyzes the conventions used in each media product and how they connect to represent the sci-fi genre and narrative. Specifically, it examines how the trailer, poster, and magazine cover all feature the protagonist and time-traveling theme/props to consistently portray the film and generate hype among similar target audiences.
The student summarizes the feedback received from their audience on a short film project. A questionnaire was distributed to friends, family, and others to get constructive feedback. Most of the 127 respondents were between ages 15-18 and female. The feedback was generally positive, with many commenting that the film was slightly scary and they enjoyed the ambient sounds. When asked about the meaning, 118 people said it was about inanimate objects having life and walls knowing more than people. Areas for improvement included making some voiceovers clearer to understand. The student was pleased with conveying their intended message effectively in a student film.
The marketing campaign includes a poster, social media page, and trailer to promote the upcoming comedy film "9:00". The poster features the main character Ben smiling directly at the viewer with the alarm clock font title and tagline "one man's struggle". The social media page on Twitter uses the same alarm clock font and tagline to connect it to the campaign. The trailer starts with the red "9:00" title card accompanied by an alarm clock sound, then shows Ben running to create intrigue. All elements use consistent colors, fonts, and messages to cohesively promote the film.
The document outlines several common conventions used in film posters, including an anchoring main image featuring leading characters to provide visual appeal and convey the film's style and genre. Other conventions are a tagline that summarizes the narrative, the film title to provide context, names of actors and directors to attract audience appeal based on their celebrity status, a positive critic quote to validate the film's appeal, production credits, the film's website for more information, and the release date to build anticipation. These conventions are effective tools for informing potential audiences and attracting them to the promoted film.
These are two juxtaposing posters that I have analysis, one from a Hollywood film 'The Social Network' and the other being from a short film production poster 'What's on your mind?'.
The marketing timetable outlines the order that the poster, magazine cover, and trailer will be released to attract audiences to the film. The poster will be shown first across the country to generate initial interest. Then the magazine cover and trailer will be released together to target wider audiences. Each marketing piece incorporates elements of film noir style and mystery to pique audience interest and engage regular cinema-goers without revealing too much about the plot.
The document discusses how linking different promotional elements together is an effective marketing strategy. It analyzes how the poster, trailer, and magazine cover for a psychological thriller film were designed to clearly represent the genre and content of the film. Specific technical elements like cinematography style, mise-en-scene, fonts, and recurring symbols were carried over between the products to create recognizable branding and connect the materials, revealing different perspectives of the narrative. Audience feedback showed the approach was successful in promoting the film and piquing interest through coherent branding across mediums.
The document analyzes six magazine front covers from Total Film, Empire, and Fangoria. It finds that while the magazines have different target audiences, they all successfully promote films using common design elements. These include featuring a dominant main image of the film's male protagonist in character, along with mastheads and sell lines. Design choices like imagery, colors, and professionalism vary by magazine and genre to effectively appeal to their specific audiences.
This poster analyzes the film poster for "A Nightmare on Elm Street". It follows conventions for horror film posters by focusing on the antagonist, Freddy Krueger. His ominous appearance and knife-fingers signal to viewers that this is a slasher film. Strategic use of lighting, color, and composition create a mood of fear and impending danger. The well-known title and tagline further draw in audiences familiar with the franchise to see the new installment. Overall the poster effectively promotes the film as a classic slasher through its unsettling visuals and adherence to genre conventions.
The document discusses costume, makeup, and lighting design choices for characters in a slasher film trailer. There will be 7 characters total, including 3 female victims and 1 male antagonist. The costumes are designed to identify each character's role - for example, the "final girl" Alex will dress conservatively while victims Katie and Amy wear more revealing outfits. Jackson, the antagonist, will wear orange overalls and a clown mask. Lighting in the school scenes will use existing fixtures, while torchlights will key light characters in outdoor scenes. The film poster and magazine cover will both feature Jackson in a threatening pose to promote his recognizable "brand" as the slasher.
The document summarizes the creation and evaluation of promotional materials for a teen drama film, including a teaser trailer, poster, and magazine cover. The key elements that linked the materials together included consistent fonts, color schemes, characters, and slogans. Audience feedback indicated the poster was most effective at promoting the film due to its bold design and appeal to the target genre, while the magazine cover was less successful and could be improved by incorporating consistent colors and links to drive online engagement. Overall, the typography and color schemes best conveyed the connection between the promotional pieces, according to feedback.
The document discusses the effectiveness of combining a main film product with ancillary texts like a film poster and magazine cover to create a recognizable brand identity. The author used the same font on the trailer, poster, and magazine cover to maintain consistency across marketing materials. Research was done on film poster and magazine conventions to ensure the ancillary products were properly structured. The film poster and magazine were designed to provide information about the film's storyline and genre while drawing audience attention through use of the main character, typography, and color scheme matching the trailer. Social media would also be used to spread awareness and link audiences to the trailer and marketing materials across platforms.
The document discusses the key elements included in the poster the author created for their movie, including the main image featuring the two protagonists, the names of the top actors in increased font sizes at the top, the title of the movie below in a typewriter font, a billing block and social media links placed unusually above the title, and two unique selling points of the movie being based on a novel and featuring a positive quote from a respected newspaper. The author aimed to incorporate typical movie poster conventions while adding some new elements to make their poster stand out.
This document summarizes a student's media coursework project creating a promotional package for a fictional horror film. The package includes a magazine cover, film poster, and trailer. The student aimed to use conventions from real media products while also innovating in some ways. Feedback was positive and praised the creepy tone, continuity across items, and clear genre. However, some felt it revealed too much about the killer. The student learned new technologies like Photoshop, Premiere Pro, and professional cameras during the project.
Question 1 evaluation answer - Media CourseworkNathan Edser
The document discusses conventions used in horror movie posters and websites. It provides examples of several key conventions including:
- Featuring the main character prominently on the poster
- Using low-key lighting and colors like black, red, and white for the poster
- Including taglines, titles, credits, and release dates on the poster
- Placing the production company name and logo on the poster
- Adding social media links, trailers, and background music from the trailer on the website
- Allowing the title to link back to the home page on the website
The document analyzes how these conventions were applied to a poster and website created for a horror film called "The Occupants" to
This document summarizes key elements of the website for the film "Orphan" that are intended to attract and engage audiences. It discusses how the poster image is used consistently to remind viewers of the film. Trailers are highlighted as providing more context to help audiences understand and decide if they want to watch the film. Details like the film title styling and use of red and shadows are examined for how they set an eerie tone that fits the thriller/horror genre and piques interest in the narrative. The layout, ads, and credits are also analyzed for how they inform audiences and promote purchase or rental options for the film.
The document provides an evaluation of a candidate's media studies advanced portfolio, which includes a psychological thriller teaser trailer as the main product, along with a film magazine cover and poster as ancillary tasks.
The summary evaluates how the candidate's media products used and challenged conventions of real media, focusing on thriller and horror genres. Feedback was gathered from audiences throughout the process.
Various media technologies were used in the construction, research, planning and evaluation stages, including iMovie, Photoshop, YouTube and blogs to produce, analyze and gather feedback on the media products.
The document discusses the production of a horror trailer, poster, and magazine cover to promote a film called "The Dark Net." Key elements were used across all media to create cohesion and link the pieces together. This includes distinctive shots of the killer's memorable mask, the tagline "Going offline will be killer," and consistent font and color palette. Technology and social media themes were reinforced by elements like a camera on the poster and a computer glow effect in the magazine. A viral social media marketing campaign was also planned to help promote the other media.
The document discusses the effectiveness of promotional materials created for a film project called "Deadwood Grove", including a poster, magazine cover, and trailer. It analyzes how the materials work together through consistent visual elements like the antagonist's mask, establishing a narrative and drawing in the target audience. Specifically, the mask creates recognition across pieces, while shot types, titles, and other details strengthen the connection between the promotional package and film. The trailer is highlighted as the most appealing piece as it provides the clearest understanding of the plot in a visual format. Overall, the document argues that consistency and narrative clues across the different promotional materials make the entire package more effective at attracting audiences.
This document discusses plans to advertise a short film through various online and social media platforms. It begins by examining how Marvel advertises its films through websites, social media, posters, and trailers. It then analyzes how Instagram, Snapchat, and visual posters could promote the short film. The document settles on using a website and Snapchat story to advertise, with the website providing information and the story linking to the film. It outlines website pages for the film, other works, and upcoming premiers. Finally, it discusses premiers for the short film at a local folk home and college.
The document discusses a horror movie trailer created by the author. It begins by stating that format research was conducted to follow conventions of real trailers. The trailer is under 5 minutes to avoid revealing too much of the plot. It starts with a green band warning as most horror trailers do. Well-known production company Warner Bros. is featured to imply high quality. Various elements are included to build tension and suspense, such as a jumbled narrative, fast camera shots, and ominous music. Survey Monkey was used to gather audience feedback during the planning process, while YouTube and other technologies helped with research, construction, and sharing the final trailer online.
How effective is the combination of your main product and ancillary texts?SGurung-MediaStudies
The document discusses how effective the combination of a film's main product (trailer) and ancillary texts (poster and magazine cover) are at promoting the film. It analyzes the conventions used in each media product and how they connect to represent the sci-fi genre and narrative. Specifically, it examines how the trailer, poster, and magazine cover all feature the protagonist and time-traveling theme/props to consistently portray the film and generate hype among similar target audiences.
The student summarizes the feedback received from their audience on a short film project. A questionnaire was distributed to friends, family, and others to get constructive feedback. Most of the 127 respondents were between ages 15-18 and female. The feedback was generally positive, with many commenting that the film was slightly scary and they enjoyed the ambient sounds. When asked about the meaning, 118 people said it was about inanimate objects having life and walls knowing more than people. Areas for improvement included making some voiceovers clearer to understand. The student was pleased with conveying their intended message effectively in a student film.
The marketing campaign includes a poster, social media page, and trailer to promote the upcoming comedy film "9:00". The poster features the main character Ben smiling directly at the viewer with the alarm clock font title and tagline "one man's struggle". The social media page on Twitter uses the same alarm clock font and tagline to connect it to the campaign. The trailer starts with the red "9:00" title card accompanied by an alarm clock sound, then shows Ben running to create intrigue. All elements use consistent colors, fonts, and messages to cohesively promote the film.
The document outlines several common conventions used in film posters, including an anchoring main image featuring leading characters to provide visual appeal and convey the film's style and genre. Other conventions are a tagline that summarizes the narrative, the film title to provide context, names of actors and directors to attract audience appeal based on their celebrity status, a positive critic quote to validate the film's appeal, production credits, the film's website for more information, and the release date to build anticipation. These conventions are effective tools for informing potential audiences and attracting them to the promoted film.
These are two juxtaposing posters that I have analysis, one from a Hollywood film 'The Social Network' and the other being from a short film production poster 'What's on your mind?'.
The marketing timetable outlines the order that the poster, magazine cover, and trailer will be released to attract audiences to the film. The poster will be shown first across the country to generate initial interest. Then the magazine cover and trailer will be released together to target wider audiences. Each marketing piece incorporates elements of film noir style and mystery to pique audience interest and engage regular cinema-goers without revealing too much about the plot.
The document discusses how linking different promotional elements together is an effective marketing strategy. It analyzes how the poster, trailer, and magazine cover for a psychological thriller film were designed to clearly represent the genre and content of the film. Specific technical elements like cinematography style, mise-en-scene, fonts, and recurring symbols were carried over between the products to create recognizable branding and connect the materials, revealing different perspectives of the narrative. Audience feedback showed the approach was successful in promoting the film and piquing interest through coherent branding across mediums.
The document analyzes six magazine front covers from Total Film, Empire, and Fangoria. It finds that while the magazines have different target audiences, they all successfully promote films using common design elements. These include featuring a dominant main image of the film's male protagonist in character, along with mastheads and sell lines. Design choices like imagery, colors, and professionalism vary by magazine and genre to effectively appeal to their specific audiences.
This poster analyzes the film poster for "A Nightmare on Elm Street". It follows conventions for horror film posters by focusing on the antagonist, Freddy Krueger. His ominous appearance and knife-fingers signal to viewers that this is a slasher film. Strategic use of lighting, color, and composition create a mood of fear and impending danger. The well-known title and tagline further draw in audiences familiar with the franchise to see the new installment. Overall the poster effectively promotes the film as a classic slasher through its unsettling visuals and adherence to genre conventions.
The document discusses costume, makeup, and lighting design choices for characters in a slasher film trailer. There will be 7 characters total, including 3 female victims and 1 male antagonist. The costumes are designed to identify each character's role - for example, the "final girl" Alex will dress conservatively while victims Katie and Amy wear more revealing outfits. Jackson, the antagonist, will wear orange overalls and a clown mask. Lighting in the school scenes will use existing fixtures, while torchlights will key light characters in outdoor scenes. The film poster and magazine cover will both feature Jackson in a threatening pose to promote his recognizable "brand" as the slasher.
Michael Bay is an American film director and producer known for directing high-budget action films. He began his career interning for George Lucas and directed his first feature film, Bad Boys, in 1994. Bay later founded the production company Platinum Dunes, through which he has produced lucrative remakes of classic horror films like The Texas Chainsaw Massacre and A Nightmare on Elm Street. For his case study film project, the author took inspiration from three of Bay's films - the isolated setting of Texas Chainsaw, the woodland location and killer's costume from Friday the 13th, and the revenge plot from A Nightmare on Elm Street - to create a slasher film adhering to classic conventions
The document summarizes feedback from a focus group of the target audience (young horror fans aged 15-18) on promotional materials created for a slasher film. The focus group preferred the original film poster over Friday the 13th's due to its clearer antagonist image and brighter colors. They also preferred the original magazine cover design over Fangoria's for having a cleaner focus on the antagonist. Finally, they thought the film trailer was effective at building tension but the ending montage could be faster-paced. The target audience feedback validated that the promotional pieces would attract and intrigue horror fans.
The document discusses how the promotional package for the film Cirque du Slay effectively promotes the film through creating symbiotic links across the three pieces: a film poster, magazine cover, and trailer. Jackson, the psychotic killer clown, is featured prominently in all three pieces to draw audience attention. Text elements like the film title are also presented consistently across the pieces. Repeated exposure to Jackson and other shared elements strengthens audience understanding of the narrative and increases their interest in watching the film. The package appeals to the target horror film audience by following genre conventions and building intrigue about Jackson's background and the relationships between the teen characters.
The document discusses common camera techniques used in slasher film posters, trailers, and films. It notes that low angle shots are typically used to emphasize the antagonist, making them appear threatening. In contrast, high angle shots are used for victims to show their vulnerability. Wide shots with pans are used to depict isolated settings and build tension. The document then discusses how the filmmaker will apply these techniques in their own slasher trailer and poster, including using low and high angles to contrast the antagonist and victims, and medium shots to focus attention on key elements like the antagonist's mask.
The trailer for A Nightmare on Elm Street effectively builds tension and fear through its use of lighting, camerawork, sound design and editing. It introduces the antagonist Freddy Krueger and establishes the threat he poses to teenagers in their dreams. Various shots of the characters indicate their growing distress as they seem to be experiencing the same nightmares. Jump scares and Freddy's first appearance startle the audience. As the trailer progresses, the situations grow more dire and Freddy increases his torment of the main characters. By the end, the audience understands the film centers around Freddy brutally stalking and killing people in their dreams.
The document summarizes the results of a questionnaire given to the target audience for a horror film. Most respondents were ages 16-20, enjoyed horror and comedy films, and frequently went to the cinema or watched films at home. This informs the creation of a horror film and promotional materials that include comedic elements, focus on popular horror genres like slashers, and utilize common tension-building trailer features such as jump scares. The questionnaire confirms that the target audience enjoys being scared and entertained by horror films.
Each front cover of "We Love Pop" magazine follows conventions to attract pop fans and make them want to buy the magazine. They all feature the signature masthead in the same font and position. Repeated patterns include using bright, florescent colors and having the artist make direct address to the viewer. The layouts and amount of images and text varies between covers but maintains a familiar brand identity.
The document discusses font usage in pop magazines. It notes that pop magazines typically use a signature font for main headlines and sections to make the magazine easily recognizable. This font is usually featured most prominently on the front cover. The signature font is also often used for article titles and sections within the magazine to maintain brand association. Additionally, pop magazines typically use a simple, easy-to-read font for body text throughout the magazine to ensure readability. Font choices aim to appeal to the target audience and communicate the magazine's style and personality.
The document discusses font choices in pop magazines. It notes that We Love Pop magazine uses a unique signature font for headlines and sell lines to clearly identify the brand. This font is also used consistently throughout article titles and the contents page to maintain brand recognition. The document recommends choosing a simple, clear font for body text to ensure readability, while also selecting a distinctive signature font from Dafont.com to represent the magazine's style and identity. It presents three font options for the magazine masthead, selecting one as most eye-catching for the target audience due to its bright pink and black colors and fun, feminine feel.
Front cover overview we love pop editedrachaeldrake_
The document analyzes six magazine covers from "We Love Pop" magazine. It finds that they all follow conventions of magazine covers, including large dominant images of artists, surrounding text and photos promoting articles. They also have similarities in layout, with the masthead in the same position and bright colors used. The covers feature a variety of solo male and female artists as well as bands to appeal to different fans. The artists generally make direct eye contact with the viewer and are styled casually or glamorously depending on gender. Through these repeated design elements, "We Love Pop" maintains a consistent brand identity across issues.
The front cover of the magazine was effective at attracting the target audience based on feedback from focus group participants Ella and Michaela. The main points that drew them in included:
- The bright, eye-catching images which depicted outfits and styles they liked without revealing too much content.
- The use of bold, vibrant colors like pink and black that stood out and caught their attention.
- A layout with just the right amount of images, text, and other elements that didn't feel overwhelming.
- A unique masthead and font that clearly identified the magazine as focused on pop culture and made them want to learn more about the content inside.
- The document discusses location choices for images in a music magazine called "Ultimately Pop".
- Plain, neutral backgrounds will be used for the front cover and main images to look professional and allow editing.
- Indoor locations like colored walls will be used for contents page images so they stand out, and backgrounds will be blurred.
- The double page spread will feature different locations, including outdoor settings like parks for smaller images.
- Locations like meeting fans in a parking lot will show the artist's connection to audiences.
The document discusses several key conventions of slasher films. Some of the main conventions discussed include:
- The use of a psychotic masked antagonist who wears baggy clothing to conceal their identity and wields an unconventional murder weapon like a knife.
- The presence of a "Final Girl" character who is usually more sensible than her peers and often the only one to survive encounters with the antagonist.
- The main characters typically being a group of reckless teenagers who engage in rule-breaking behaviors like drinking and casual sex, making them targets for the antagonist.
SDNC13 - Day2- When Korean Public Service Met Service Design by Kim JungwonService Design Network
When Korean Public Service Met Service Design by ungwon Kim – Korea Institute of Design Promotion (KIDP)
Korea Institute of Design Promotion (KIDP), as a governmental organization for promoting design industry to improve quality of life and national competitiveness, has developed “Public policy-making process from Service design perspective.” Due to the political paradigm shift from service providers’ side to service beneficiaries-oriented, Korea government has tried to manage the changes by improving unsatisfied public service with user-centred approach. We investigated the policy-making process from service design perspective and validated the developed service designapplied process with a service design pilot workshop. From the Pecha Kucha, you will find out touch points between service design and public service policy making process, and get insights from the Korean case study for public service innovation.
The document discusses the creation of a film package including a trailer, poster, and magazine cover to advertise a romance film called "Just For A While."
The products were designed to have consistent branding through the use of similar fonts, colors, imagery and design techniques. Pink and white were used to represent love and romance. Bokeh effects and shots of the lead character Ellie at a lake were also repeated across products.
The author analyzes how each component conveys different messages while maintaining the overall corporate image and brand. They feel the package successfully teases the film's narrative and genre to attract the target audience.
The document discusses how the author linked their main film product to ancillary texts (poster and magazine cover).
Key ways included: using the same color scheme, font, and location/character image across all pieces; including the same character and their clothing; adding social media URLs (though one was forgotten); and using idents and taglines consistently (except where conventions prevented).
Overall the author feels they successfully linked the pieces through these visual and content similarities, creating a recognizable style across the film and promotional materials, though regret not including all planned social media details in one piece.
Q2) how effective is the combination ofKateSutton04
The document discusses research conducted to create an effective horror film trailer and magazine cover for a target audience aged 15-20. Primary research in the form of questionnaires was used to understand what the audience wants from a horror experience. Typical horror conventions like dark lighting and close-ups were employed to build suspense. Elements like sound, editing, and cinematography work together to create the right tone. The magazine cover and film poster both feature conventions seen in other horror marketing, like using red coloring and gory titles, to make the materials feel realistic and entice the target audience.
The document discusses the ways in which the media products created by the author use and develop conventions of existing real media products within the action genre. It provides details on the film poster, magazine front cover, and film trailer created by the author. For each product, it identifies conventions found in existing similar products that were utilized, such as a close-up character image with shading on the poster, large masthead and single dominant image on the magazine cover, and fast pacing and cliffhangers in the trailer. The document also discusses how audience feedback was gathered through questionnaires to evaluate how well the genre and purpose were conveyed.
The document discusses the ways in which the media products (a film poster, magazine cover, and trailer) use conventions of existing real media products in the action genre. For each product, the document analyzes conventions found in existing examples that were used, such as a close-up shot of a character's face on the poster with shading, large bold title, and tagline. Feedback was gathered through questionnaires to understand how effective the combination of the main products and ancillary texts were at promoting the film. The feedback showed most people understood the intended genre but some did not, which could be for various reasons like personal taste.
The document discusses the film poster the author created for their media product "Captivity" and how it follows conventions of real film posters. The poster includes a slogan that gives clues about the narrative and thriller genre. It features famous actors to attract audiences and a close relationship between the two central characters. At the bottom is a credit block that makes the poster look professional. The one-word title "Captivity" further indicates it is an action/thriller. The poster was inspired by the design of "Goodfellas" which also features stars, hints at the storyline, and has a memorable one-word title.
The document discusses the film poster the author created for their media product "Captivity" and how it follows conventions of real film posters. The poster includes a slogan that gives clues about the narrative and thriller genre. It features famous actors to attract audiences and a close relationship between the two central characters. A credit block and one-word title complete the professional design. The author also analyzed the "Goodfellas" poster for inspiration in its use of stars, characters, credit block, title, and memorable slogan.
The document discusses the film poster the author created for their media product "Captivity" and how it follows conventions of real film posters. The poster includes a slogan that gives clues about the narrative and thriller genre. It features famous actors to attract audiences and a close relationship between the two central characters. A credit block and one-word title complete the professional design. The author also analyzed the "Goodfellas" poster for inspiration in its use of stars, characters, credit block, title, and memorable slogan.
The document discusses various aspects of movie marketing campaigns, using X-Men: Days of Future Past as an example. It analyzes different elements of the campaign including magazine covers, teaser posters, full theatrical posters, teaser and official trailers, and social media/websites. These elements are designed to promote the film and generate audience interest in distinct ways like revealing certain characters, building intrigue, or providing more information over time. The goal is to effectively market the film and draw in the largest possible audience through a coordinated, multi-pronged approach.
The poster for the film was effective at generating audience interest through its use of special editing effects that created mystery around the events in the film. Audience feedback on the poster was positive. The trailer also successfully promoted the film by including the title, release date, and other details at the end to ensure viewers remembered this information. The magazine spread further promoted the film through its font and imagery choices, associating the lead actor with Liam Neeson and appealing to the film's target teenage audience. Overall, the evaluator felt that the poster, trailer, and magazine spread worked well together as an integrated promotional campaign that successfully generated buzz and branding around the film.
The document discusses the effectiveness of combining a main product (trailer) with ancillary texts (poster, magazine cover). Research and understanding conventions of real ancillary texts were important to produce an effective combination. The poster, magazine cover, and trailer employed similar fonts, imagery, and references to create uniformity. Understanding horror film conventions and incorporating relevant colors, images, and text helped ensure the ancillary texts complemented and promoted the trailer successfully. Audience reaction to the trailer premiere demonstrated the positive impact of an effective multi-text combination.
The document analyzes the effectiveness of combining a horror film trailer with two ancillary texts: a film poster and website. It discusses how researching horror film conventions informed the design of each product. The poster uses images, colors, taglines and credits to portray the horror genre and catch audience attention. The website's navigation, reviews, trailer and consistent fonts provide information to engage audiences. By using researched elements across all three products with continuity, the trailer and ancillary texts effectively advertise the film and genre.
The document summarizes the student's evaluation of their media products which were created to replicate real media forms and conventions. The student researched target audiences and analyzed professional magazines, posters, and trailers in the thriller genre. They created ancillary texts including a teaser trailer, poster, and magazine cover using conventions from the reference materials. Feedback from a focus group found that the teaser trailer conveyed the genre well but could benefit from a higher production quality. The student used various software and online tools in the construction, research, and evaluation of their media products.
The student filmmaker analyzed audience feedback from their thriller film project. The majority of the audience was between 15-18 years old and found the ambient sounds suspenseful. However, some said the voiceovers were difficult to hear. Most interpreted the film's meaning as inanimate objects having life and knowing more than the people. The filmmaker was pleased their intended message and emotional response came across effectively for a student film. Areas for improvement included clearer sound and voiceovers.
1. The candidate created a film poster, magazine cover, and teaser trailer for their media portfolio that followed conventions of real media products in their genres.
2. Feedback indicated the strengths were title slates, effects, and retro style suiting the sci-fi genre. Improvements could be shorter clips and clearer storyline.
3. The candidate used various media technologies like Blogger, Photoshop, GarageBand, YouTube, and camera equipment to construct, research, plan, and evaluate their portfolio.
The student compares their film poster, magazine, and trailer to evaluate how effectively the ancillary texts support the main product. They used the same font across all pieces to maintain consistency. While the poster and trailer used identical fonts, the magazine employed a similar but distinct typeface to give it its own identity. Key characters and themes are featured prominently in each. Some areas for improvement include using a font that better reflects the genre across all pieces and including additional characters. Overall, the ancillary texts and main product complement one another well and work together to promote the story.
The student compares their film poster, magazine, and trailer to evaluate how effectively the ancillary texts support the main product. They used consistent fonts and featured the main character across all pieces. While the poster and trailer used the same font, the magazine had a similar but distinct font to give it its own identity. Locations, costumes, and actors were also consistently portrayed. Overall, the ancillary texts and main product were well integrated through shared visual elements and reinforcement of the film's genre and narrative. Room for improvement includes using fully consistent fonts and potentially featuring additional characters.
The document discusses conventions used in horror film posters, magazines, and trailers. Horror film posters typically feature the main villain or possessed character prominently and place institutional information like the film title at the bottom. Horror magazines commonly use multiple dramatic images on the cover and include little information about the magazine's contents. Horror trailers employ techniques like establishing equilibrium with a happy scene before inserting fear, using fast-paced montages set to heightening music, and ending with a frightening sting to effectively scare audiences.
The document summarizes the evaluation of a media product created by the student. The student aimed to challenge conventions by creating an ambiguous teaser trailer that leaves viewers guessing. While the trailer follows some conventions like the "final girl" theory, it also challenges conventions by not fully revealing the plot. The student created an interactive film blog that is more viral than a traditional website. Feedback was gathered throughout to improve the products. A variety of software like Final Cut Pro and Dreamweaver were used.
The student created a promotional package for a new film that included a teaser trailer, film poster, and magazine cover. They used consistent color schemes and fonts across all pieces to help the audience relate the products together. The magazine cover focuses on the female protagonist's bruised face to intrigue viewers about her story. Inspired by other magazines, it uses harsh lighting on one side of her face to suggest vulnerability. The poster includes both the protagonist and film credits in a minimal style. Researching other trailers and posters helped inform the color schemes and designs used. The pre-existing trailer established the theme and characters, aiding in developing the ancillary pieces.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
3. I feel that my three pieces make an effective promotional package. This is mainly
due to the professionalism each piece brings. This was my main aim from the
start of this project as I knew if my three pieces didn’t look professional enough
to be promoting a real film then, in my opinion I would’ve failed. From the outset
of the project I had a clear idea in my mind of what the narrative would be and
how I wanted to reflect this in the three promotional pieces I was going to
create. Each of my three pieces follows a conventional composition of existing
film trailers, posters and front covers. For example, my film poster is simple yet
effective and features everything a film poster should; a bold eye-catching
image, the title of the film, the date of release, a tagline and the institutional
information. The placement of these specific features follows that of a real film
poster. This ensures that the audience can be drawn in by the image before
knowing the important information such as the film name and when the film will
be coming out. My trailer will be effective as it follows the typical structure of a
trailer; the audience are given a slight insight into Jackson’s background then are
presented with the main characters in what would be the equilibrium. They are
acting how they would in their day to day life, being reckless and rebellious. This
equilibrium is then disrupted when Alex notices Jackson and it all spirals from
there ending in a montage of their torment. This is the classic structure for any
trailer which ensures that my trailer will be effective. Each of the three pieces
are effective and professional in their own right, but recurrent use of specific
features and conventions in each piece means that it is clear that each individual
product can be clearly linked to the other. This is was makes my promotional
package effective.
4. It is clear that both my film poster and the Texas Chainsaw Massacre poster follows the same layout
conventions with everything near enough placed in the same area of the poster.
Main image
dominates
frame
Masthead
positioned in
the centre at
the bottom
half of the
poster –
largest text in
frame
Institutional
info features
at bottom of
poster
Focus is solely
Antagonist
and his
weapon
Release date
is last thing
audience will
read
5. I wanted to ensure that from seeing my trailer, front cover and film poster that it was clearly evident they were from
the same promotional package. In order to create a successful and effective promotional package, my pieces had to
compliment each other. I ensured this through symbiosis. There were a number of ways that I created a symbiotic
link between each of the three pieces. For example, the most evident symbiotic link is the antagonist, Jackson. I felt
that Jackson would be the most effective symbiotic link in promoting Cirque du Slay as in every Slasher horror film,
the antagonist is the focus. The antagonist is the one who draws the audience to watch the film and the one who
they need to see when the come across the promotion for the film. Because of this, it was a necessity that Jackson
was the focus of each of the promotional pieces. Unlike the trailer, which has the platform to introduce all of the
characters to the audience, the ancillary pieces, in my opinion, would be most effective if they focused solely on one
character and obviously this character was Jackson. In both the film poster and the front cover Jackson dominates
the frame. Even though the shots are different, Jackson’s bright and distinct costume makes him obviously
recognisable. This allows the audience to instantly associate one with the other. In reference to the trailer, as the
main character Jackson features heavily. We get to see the whole of his costume through long shots and a clear view
of his mask through close ups. There are even shots of Jackson which are very similar to the shots used in the
ancillary pieces. The audience may even recognise these shots and link them to the other pieces. The clear symbiotic
link created by Jackson in these three pieces makes the promotional package very effective.
A symbiotic link is also created through the textual information featured across each piece. In each of the three
pieces the title of the film features. This is an obvious necessity as once the audience have been drawn and locked in
by the other information in the frame, they need to know vital information such as the title of the film. To maintain
the symbiotic link and professionalism of the promotional package, the title of the film is presented in the same font
in the exact same style; Cirque Du being presented in a black, uppercase serif font with Slay presented in a red,
blood style font at an angle underneath. This will allow the audience to confirm their belief that the three pieces are
promoting the same film. The title itself is very recognisable as it’s simple yet effective. This, again, further reinforces
the symbiotic link. As the front cover requires other conventional features such as sell-lines and puffs, these are the
only features that maintain the link between the front cover, the poster and the trailer. Whereas, the trailer and the
poster require additional information about the film. For example, both the trailer and the film poster create another
symbiotic link through the tagline and release date. Each is presented in the same font, same colour and same way in
both pieces. This further cements the symbiotic link.
6. •Jackson is the focus
of all the three
pieces
•He is shown in the
exact same costume
with the same
weapon
•Maintains symbiotic
link
7. I feel that all three of my pieces appeal to my target audience. They each give
the audience an insight into the narrative and draw them in through different
ways. In my trailer, it gives the audience the largest insight as they get a much
clearer idea of what the film will be about as moving-media will always provide
this more effectively than still media. The audience are made very aware how my
film follows the signature Slasher conventions they are all familiar with and love,
allowing them to instantly engage with my trailer. They also get a much clearer
understanding of the different characters that feature and how each of these
characters fit into the specific stereotypes of a Slasher character. This in itself
appeals to the audience as it is something they are familiar with, they recognise
and will appeal to their desires for a new Slasher that still follows classic Slasher
conventions. The trailer also injects the audience with excitement and tension as
it progresses, and they get to know Jackson’s character a lot more. As previously
mentioned, Jackson is the one who makes the film. Like all Slasher’s, he is the
focus and the character that will have the most impact on whether the audience
want to watch the film or not. My trailer gives the audience a clearer
understanding of Jackson and will draw them in further.
Although the ancillary pieces are more ambiguous than the trailer, it still appeals
to the audience. The bright presentation of the two pieces will instantly catch
the audience’s attention and inform them that this Slasher is new, conventional
but original in its own way. The use of iconography will also appeal to the
audience as it instantly informs them that it is from the Slasher sub-genre.
8.
9.
10. Media technology is a massive part of the research and planning of this project. It features throughout the whole of the
research and planning and is required in order to effectively complete this element of the project. Firstly, the internet was
an extremely important tool. It gave me the platform to investigate existing Slasher horror films and their promotional
packages which aided my research and understanding of Slasher codes and conventions and to present my work.
I presented all of my research and planning on Blogger.com. This was the same website used for my AS Level project so I
had developed a clear understanding of how to use the website and make use of its multi-media elements. The blog didn’t
only allow me to present my work all in one place, it allowed to me vary the presentation of my work and make the whole
piece more diverse and interesting. I embedded videos and embedded word documents and PowerPoint's through the
website Slideshare. It also enabled me to create and embed Prezi documents onto my blog to make it even more interesting.
Blogger allowed me to vary the presentation of my work and make use of different media platforms but still keep it
professional; something that wouldn’t have been possible by using a scrapbook.
YouTube was a site which I used frequently to watch film trailers. It gave me the platform to watch and analyse as many
Slasher film trailers as I needed and also watch the horror trailers made by other students. This gave me a clear aim of what
I was working towards and an idea of the quality of the piece I could create at the end. It also enabled me to get a clear
understanding of the conventional structure of any film trailer and also gain inspiration from existing Slasher trailers. I also
used YouTube to upload my own videos such as my Focus Group and my pitch. This allowed to me embed the videos as
evidence onto my blog. YouTube was also useful in the post-production stage as whenever I got stuck with Photoshop or
Premier Pro, there were YouTube tutorials to assist me.
Google images was also an important tool in this part of my project. It enabled me to research existing film posters and
magazine front covers for the ancillary pieces I would create. In seconds I would have hundreds of posters and front covers
to choose from making my research into conventions much easier. I could simply copy and paste the images into a word
document for further comparison and analysis. This was very useful in deciding what kind of magazine front cover to
create. Empire and Total Film and the horror specific magazine Fangoria were the three film magazines I decided to study. I
chose these three as it helped me make the decision of whether to create a professional looking film magazine such as
Empire or Total Film or go down the horror specific root, creating a gore filled horror magazine such as Fangoria. From
researching these three magazines I knew I wanted to create a film magazine like Empire that focused on horror in the issue
I would create, as it would help me put across that element of professionalism but also inject the horror genre into the
magazine. Without access to hundreds of front covers for the different magazine, it would have made this decision more
difficult.
11.
12. I felt quite confident at the start of the project about using the camera to
take the still images for the ancillary pieces as I took GCSE Media Studies
which gave me a basic understanding of camera angles and shots. Also, I
have a camera of my own which I use for both Media Studies and in my day
to day life.
However, with using the Canon camera, I didn’t feel as confident. Although I
knew how to use a camera, I was concerned that the shots would come
across as unprofessional due to my lack of experience with using that type
of camera. When it came to filming, after getting familiar with the different
features of the camera the filming went smoothly. I wanted to ensure that
my shots looked professional and with using a high quality camera like the
Canon, this enabled me to create professional shots.
For my ancillary pieces, I used my camera phone to take the images. The
camera is a good quality camera and combined with bright lighting allowed
me to produce high quality images. I then used effects available to
emphasise specific parts of the image. This allowed me to use images that
drew the audience’s attention to the features I wanted it them to focus on
such as Jackson’s mask. The technology available enabled me to make my
shots much more effective.
14. Media technology was a massive part of the editing process as it is
what enabled me to take all my raw footage and bring my vision to
life. To edit my trailer and my ancillary piece I used different Adobe
Software.
Adobe Photoshop was a software I felt very comfortable with as I
had been using it since studying Media Studies at GCSE level. I still
had my problems with it and knew they was room for my skills to
improve but I felt confident in my ability to create two professional
looking ancillary pieces. It is clear from comparing my Year 12 and
Year 13 pieces created on Photoshop that my skills have developed
drastically, despite me originally being confident in the skills I already
had. My Year 13 pieces are of a much higher quality and much more
effective pieces that what I had created in Year 12. I think this was
down to my widening knowledge of the tools available for me to use
to make my pieces stand out and overall be more effective media
products.
16. The editing of the film trailer was definitely the most daunting part of this
project. I think this was due to the fact that I have previous experience from the
Year 12 project of carrying out research and planning, using a camera and using
Adobe Photoshop. Adobe Premier Pro was a software I had never used before
and one that I felt looked extremely complicated. However, when I actually
started editing my trailer, I felt that Premier Pro was actually quite a simple
software to use. It enabled to create shots that I never thought my skills would
enable me to do. For example, throughout this project I had been watching
horror film trailers. I took inspiration from the trailer for the 2007 remake of
classic Slasher horror Halloween. Like the narrative of my film, an important part
of the narrative is Michael Myers’ childhood. In this trailer, the audience are
given an insight of what Michael did as a child and are presented with him in a
police car. As he looks at the camera, his mask flashes on for a split second. I felt
that this would be extremely effective in my own trailer as I always wanted to
feature a flashback at the beginning of the trailer. I felt that Premier Pro would
be so complicated to use that I wouldn’t be able to replicate this effect.
However, I produced this easily and was impressed with the result. I really
enjoyed the editing process and developing my skills in Premier Pro.