2. We have used the colours to link our products together. Initially we wanted bright vibrant colours that go well together yet stand out. We finally settled on 3 specific colours: Red, green & yellow. These colours stand out the best and we also included them into our music video, mainly by costumes but we also included colours with the props, for example the lantern.
3. We wanted Alice in the centre of all productions. This way, the audience will recognize that she is the main band member and the most recognizable. This is important that the audience can recognize each product as together so that the song/album reaches maximum publicity.
4. Ellouise is wearing the same thing in each product. This shows the connection between the digi-pak, magazine advert and music video. This means that this can be an “iconic” piece of clothing, where a product or person becomes so popular, the audience will recognize them because of what they wore. This would work for her pink dress.
5. And finally the mask that once character puts on Alice also appears on the digi-pak. This is also iconic and acts almost as a symbol or logo for the band. Similarly for the text of the name of the band “The Few That Remain”, many other bands and artists have done this, therefore it is very conventional.
