The document is an evaluation of a media product that analyzes how it represents social groups. It describes using medium close-up shot types on the cover and double page spread to create a personal connection with the reader. The consistent sizing and placement of the shots, along with contrasting colors on the cover, help capture attention and identify the main story. The model is depicted wearing popular youth fashion to relate to the target audience. The layout uses clear structure, labeling, and fonts to guide the reader easily. Finally, the representation counters Mulvey's male gaze theory by featuring an attractively presented woman as the subject without excessive sexualization or male presence typically seen as objectifying females.

1. EVALUATION QUESTION 2
How does your media product represent particular social products?
HARMONY WILLSHER 12RP2

2. SHOT TYPES
For my shots, I used a medium close up, eye-line shot. This created a
direct mode of address, forming a personal relationship between the
reader and the artist. This is a common convention in many music
magazines. It captures the attention of the audience because they’re
looking eye to eye and it makes them intrigued.

3. CONTINUED..
All my images are medium close ups of the artists, taking up the
whole page of both the double page spread and the front cover.
This makes it easier for the audience to determine who the
magazine’s main story is about. The contrast of both colours (red
and blue) on the front cover would ultimately capture the reader’s
attention, leaving them want to read on. I used the same image
for the contents page, this gave the reader an easy way to find the
main story, as it had the page number near it. The image on the
double page spread is also a medium close up of the artist’s face –
this also makes it easy to determine which artist it is.

4. MIS EN SCENE
The model is wearing a leather jacket over the top of a white
shirt; this look is proven to be popular with people of the ages
of my target audience. This makes the audience relate to the
artist as they both follow the same trends.
There are no props in my magazine, as the font and the colour
scheme upon the front cover mirrors one you might see on
CLASH magazine.

5. SIMILAR TO…

6. LAYOUT
The layout is very simplistic and easy to read. There is an
organised structure and using different fonts for the
divided sections makes things easy to find. Like CLASH
magazine, it has a duplicate of the front cover as well as a
label saying ‘COVERS’, this makes the main story easy to
find.

7. SIMILAR TO…

8. THEORY
I would say Mulvey’s theory is present within my media product, whereas it is going against the
theory. My images used for both my front cover and my double page spread are both of a pretty
girl, yet without excess make up or extravagant or provocative clothing. This countertypes the idea
of the ‘male gaze’. The male gaze depicts the male as the subject and the female the object. As on
both pages, neither feature a male, it counter typically makes the female the main subject. As the
female model is featured on a female’s magazine, I would suggest that men wouldn’t be obligated
to purchase the magazine. However, contradicting what I earlier said about the female being the
subject, as she’s a pretty female that’s also heavily edited in Photoshop to get the colouring right,
you could say arguably that she still may be objectified by males.