The teddy bears in the music video were used for comedic effect and to increase rewatchability, taking inspiration from famous videos like "Thriller". For the album packaging and poster, the decision was made to not include the bears from the video to avoid overusing the theme across all media and distracting from the artist's image, as Michael Jackson's "Thriller" album art did not feature elements from the title song's video. When designing the poster and digipak, common themes of color scheme, logo, and font were used to clearly associate the materials with the artist and each other. Brantley Gilbert was also considered an established country brand, so his logo and iconic hat were incorporated into the

1. EVALUATION –
QUESTION 2
How effective is the combination of your
music video and ancillary texts?

2. First Things First… What’s the Deal With
the Bears?
• The teddy bears were used initially for a comedic factor,
we looked at many big, famous music videos and what
they all had in common was their re-watchability. For
example possible the most famous music video is Michael
Jackson’s “Thriller”. The novelty from that video was the
fact it was a short story that had horror elements and of
course the famous dance.
• We wanted to create a novel music video to get people to
come back and watch again and again, the answer to
that? Teddy Bears.

3. Where re the Bears on the Digipak and
Poster?
• One of the big things that was discussed was whether or
not to include the theme of teddy bears in our digipak and
poster.
• The decision was made not to include them as we thought
that having the bears ever-present throughout all forms of
media would take away from the artists image.
• This thought process was backed up by the fact that the
artwork on Michael Jackson’s album titled ‘Thriller’
actually had nothing to do with the single and music video
for ‘Thriller’,

4. Common Themes Between Poster and
Digipak…

5. Common Themes Between Poster and
Digipak…
When creating the digipak and poster we decided they needed to share common themes
to allow the audience to easily associate them to belong to the same artist. The themes
that carried similarities were:
• Colour Scheme
The theme of having the colour scheme as black with red being the secondary
colour came about when researching the artist in more detail. These colours were
common on Brantley Gilbert’s website.
• Logo
The logo that we used is one typically associated with the artist
we found it on his official store and adapted it to fit the digipak and
poster. The fact the logo is white on a black background makes it
the focal point of the poster which is key within the country genre.
• Font
We decided that having the font consistent throughout would further enable the audience
to make a connection between the two forms of media and associate it with the artist.

6. Brantley Gilbert as a Brand
• Brantley Gilbert is already an existing country
powerhouse brand. He has his own store where he sells
the usual merch but also shot glasses, hot pants and hip
flasks.
• To extend on this brand we took his well established logo
and his iconic hat which he wears during every
performance and combined them to add onto the digipak.