This document discusses various marketing methods for motion pictures, including advertising, branding, posters, photo shoots, websites, and social media. It provides examples of how each method was used to market the film Jurassic Park and other films. The document also includes mock-ups of a film noir poster, website, social media page, and interviews that incorporate these marketing techniques to hypothetically promote a film noir movie.

1. MARKETING
MOTION
PICTURES
:RESEARCH

2. METHODS OF MARKETING
Movies are often always marketed to convince the target
audience to view the movie. Marketing means the action or
business of promoting and selling products or services. For
instance, advertising is a type of marketing since the creators aim
is to advertise the movie they have made to convince people to
watch it. An example of this would be using film posters on buses,
bus stops or billboards to promote the movie.
Branding is also another marketing method to make the movie
recognisable by having a logo or a symbol. An example of this
would be with Jurassic Park. They have used the iconic skeleton
of a dinosaur to label and brand their movie. These are then
placed on products and merchandise which is another way to
market in the filming industry.
FILM NOIR POSTER ANALYSIS
This Gun For Hire is a Film Noir film
from 1942. Unlike the rest of the
movie, the colours used on the
poster are eye-catching, bright and
bold. Much of everything in this time
was black and white including the
technology and editing, therefore
using vibrant posters was a different
way of portraying the movie and it
would attract the audience. There is
lots of the red used for the font of
each title. Red was key iconography
used, especially on the Femme Fatale lips. The red is very
symbolic to perhaps represent danger as well as love. We
can try to incorporate this within our advertising. The two
main characters are displayed on the poster and this
highlights their importance to the production. This shows us
that these characters have great significance in the
storyline. Finally, the image appears to be quite cartoony
which was a key conventions of displaying film noir as it
contrasts against the movie effects and content of crime
and monochrome.

3. PHOTO SHOOT FOR POSTERS
The photos below show different methods of
creating marketing, a photo shoot is an example of
this. When creating movies, you should try to
include shots of the characters and props as
inspiration for movie posters and other
advertisement methods.
All of these posters represent the majority of the
Mise En Scene. The costume and characters are
key conventions of Film Noir which should be
included in advertising since our main aim is to
portray and convey the genre, Film Noir.

4. WEBSITES
Websites are a very clever way of enhancing media. We have
decided to use this as our main marketing campaign since we are
trying to bring back the genre of Film Noir. Lots of websites use
related aspects to their movie. For instance, the Jurassic World
website below incorporates lots of its Mise En Scene, Lighting and
identity on the page. We have used this as a website inspiration to
incorporate several features into our own website such as using
the old style telephone as the website header and most
importantly, the black and white theme.

5. SOCIAL MEDIA
Finally, to make our advertising have more of a modern twist, social media is another way to widen our
marketing campaign. As you can see, the Jurassic World website uses a range of symbols which
represent social network sites. The letter “F” being Facebook for instance and the “Camera” represents
Instagram. Here we have used another inspiration from the Jurassic World to incorporate into our
marketing. Giving people to ability to interact with movies via social media really brings it into the 21st
century as social media is international and worldwide. It’s a huge method of marketing which many
people use in this era to promote themselves in every location known in the world.
This is a preview page of our website and how we have
used social media as an example of marketing. Similarly
to the Jurassic World website, there are symbols located
at the bottom of the page allowing users to visit pages
where news, updates and images are shared across the
world. Some countries may have trouble accessing
websites and not everybody has a computer or laptop at
home. Therefore using Social Networking sites to
advertise and promote enables everybody to access all of
the movie details.

6. INTERVIEWS
Finally, another popular method of attracting audiences to watch a major motion picture is to interview stars or directors. Certain
audiences will only go and watch a film if a particular star is featured in the film, therefore somebody asking questions about the
production to an actor may convince people to come and watch the movie. Examples of interviewing include TV programmes
such as “The Tonight Show starring Jimmy Fallon” in which Fallon himself discusses onscreen pro’s and con’s with some of the
biggest A Lister Hollywood actors. Another example where interviews are included would be on “Sky Movie” channels when they
release a “Special” to an upcoming film. These would included actor interviews as well as snippets from the movie itself.
We decided to combine both these inspirations together to produce our interviews.
Using the “Film4” logo in the corner of our interviews, we recorded the actor playing
Lana Lombard and the Director discussing some of the questions asked by the
interviewer. The title of the movie has also been included to remind users what the
movie is being released. Interviewing is also very relaxed so it can bring out the
personalities of actors which audiences will find satisfying. This will further persuade
people to watch our movie.