2. The schedule for each day can be broken
down into clear segments. How would you
categorise these segments?
Morning
Afternoon
Evening
Late
3. Who are the target audience
for these segments?
Morning - Majority
Afternoon - Unemployed,
housewives, retired people
Evening - Families (early),
Adults (late)
Late - Adults
4. What would you say are the
most popular genres on
television?
What would you say are the
most popular genres on
television?
Drama
Soap Opera
Gossip/Celebrity
Reality
5. Who is the target audience of each terrestrial
channel? Give examples of programmes to
support your views
Who is the target audience of each
terrestrial channel? Give examples of
programmes to support your views
BBC 1 + ITV - Elderly - News, Interviews The One Show, BBC News
BBC2 - Adults/Elderly - Documentaries Elephant Diaries, Oceans
4 - Young Adults/Teenagers - Sitcoms - The
I.T Crowd, The Big Bang Theory
Five - Adults - US Dramas/International CSI: New York, Neighbours
6. Roughly, what percentage of each channel's
schedules is taken up with repeats? Why do
you think this is?
BBC 1 - 32.5%
BBC 2 - 49.8%
ITV1 - 50%
So that the channels can be
running constantly.
7. Which channels have more imported
programmes in their schedules? Why do
you think this might be?
Channel 4 + 5 as BBC and ITV take most of
the british shows because they are part of
the British Commercial Television
Broadcasters.
8. What do you understand by the term
‘the watershed’ and where does this
occur in the schedules?
After 9'o'clock more explicit things can be
shown on TV (swearing, nudity, drug use
etc...)
