Radio ads are typically short, using music, a voiceover, and slogan to directly address the listener over 30-40 seconds. They may include clips from a show if advertising a program.

1. CODES AND
CONVENTIONS
OF A RADIO AD
KRIS LEONARD

2. • Short (30 - 40 seconds)
• Music bed or Jingle
• A voiceover
• Slogan
• Direct mode of address
• Clips (if it’s advertising a show)