The document evaluates the consistency between a trailer and ancillary texts used to promote a horror production. It finds consistency in focusing on the female killer Rachel across the magazine cover, poster, and trailer. Color scheme and lighting are also consistent, using black, white, and red with low key lighting to represent darkness and danger. Typography and the tagline are kept the same across all pieces to clearly identify the production for audiences.

1. Evaluation question 2
How effective was the combination
between trailer and ancillary texts?

2. To promote our product effectively, we needed to
apply digital strategy and express our production in
a variety of ways. Digital strategy is promoting our
product in more ways than one.
It was essential that consistency was shown
throughout the 3 pieces of media text, otherwise
the viewer may have been confused to what the
production may be trying to promote.

3. How have we shown consistency?

4. The focus on the killer

5. In all 3 of our media texts, we have focused the
attention on Rachel, who is the female killer in
this production. This is evident in our magazine
cover, since Rachel is shown in a demonic
manner through the use of grunge textures, and
low key lighting.

6. Also, in our poster, we have shown an eye which was
suggestive of mystery, but also suggestive that someone
may be watching without you knowing. Although it isn’t
directly suggestive of Rachel straight away, we have used
it as a marketing tool, since the viewers of the poster may
be intrigued to decode the mystery of the entity that
beholds the eye in the poster. Moreover, the focus on the
killer was especially apparent in our trailer, since the
backstory revolves around her death, but more so around
the psychological dominance that is portrayed by the
killer in the disruption sequence of the trailer.

7. Colours

8. In our poster and magazine, we have decided to use the
colour scheme consisting of black, white, and red. Since
black and white suggested complete desaturation, we
have used red to break out of the monotonous colour
scheme. Black and white in this instance is to represent
the norm, whilst the red that is emphasised is used to
create focus on its connotations, such as blood and
danger, which links in with our horror production. The
emphasis put on the dark red colour suggests that this
may be a horror genre, as if the connotations of blood are
symbolised, then it would mean that possible deaths may
occur. We have been consistent with this colour
scheme, which is evident through our magazine.

9. Moreover, we have isolated the eye with a black
faded foreground around it, suggesting isolation
of darkness. It may also suggest that the person
in the poster is overcome by darkness, which
applies an enigma code since the audience may
be curious to whom the killer might be, and
what their intentions are. This is a convention of
horror posters, which I’ve derived from my
research.

10. Our magazine includes a black and white
background, and the model of the magazine
being shown in a monochrome too. We have
also adjusted the brightness and contrast to
generate the low key lighting to the model of
our magazine. As mentioned in question 1, low
key lighting suggests a demonic nature, and
represents darkness.

11. Tagline and typography

12. This is essential for promoting what our production
is, since this will be the simplest way that our
audience to refer to our production. We have done
this through keeping our typography for our
production title the same throughout all pieces of
ancillary texts. For example, we have kept
consistent with the title by using the white
“pretext” font throughout the ancillary texts.
Also, we have made significant use of the tagline, by
using it constantly in all ancillary texts. With the use
of repetition, it will engrave the tagline into the
audience, and therefore, will act as a iconic
representation for our production.